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The Affiliation for Advancing Automation, or A3, right this moment launched its quarterly and end-of-year report on robotic orders in North America for 2023. It discovered that gross sales have been down by 30% however famous that 2021 and 2022 have been record-setting years.
Whereas North American firms ordered 31,159 robots in 2023, in contrast with 44,196 in 2022 and 39,708 in 2021, A3 stated it expects exercise to select up later this yr and into 2025. The Ann Arbor, Mich.-based affiliation added that it expects each automotive producers and non-automotive sectors to renew ordering extra robots within the coming yr.
Jeff Burnstein, president of A3, responded to The Robotic Report‘s questions in regards to the newest report on robotic orders.
Automotive business to remain on prime regardless of slowdown
Has the automotive business accomplished or postponed retooling for electrical automobile (EV) manufacturing? What wants to alter for EV adoption to extend within the U.S.?
Burnstein: The automotive business within the U.S. could also be shifting a bit slower on retooling than anticipated. A part of the problem will be the demand for EVs, whereas growing in states like California, remains to be decrease in different components of the nation.
To see a nationwide enlargement, we’ll in all probability have to see extra infrastructure in place for EVs in addition to extra incentives.
Whereas automotive has traditionally been the most important consumer of business robots in North America, do you see non-automotive industries persevering with to surpass it?
Burnstein: I believe the automotive business will stay the most important single consumer business for robotics adoption, no less than for the subsequent a number of years.
Non-automotive industries like warehousing and distribution will develop, as will agriculture, life sciences, building, meals, and plenty of others. Taken as an entire, these non-automotive industries will probably surpass the automotive business in annual purchases, which is why I’m optimistic in regards to the future potential for robotic adoption, regardless of the present slowdown in gross sales.
Financial system extra vital than geopolitics, says A3
Do you suppose the upcoming U.S. elections or geopolitical uncertainty will have an effect on client and business spending? On the one hand, it might assist with reshoring or nearshoring, however on the opposite, it might trigger a “wait and see” angle.
Burnstein: I believe the financial system has extra of an influence on robotic gross sales than geopolitical points. When firms are doing effectively financially, they make investments extra closely in capital gear in addition to in folks — if labor could be discovered!
In fact, commerce wars can influence this image as now we have seen lately. Reshoring of producing to Mexico from Asia is a slow-growing development that can proceed, however financial enlargement, decrease rates of interest, and continued labor shortages in practically each business will stay the important thing drivers for elevated adoption of automation.
With the Federal Reserve anticipated to calm down its stance a bit on rates of interest, would that assist producers and the robotics business?
Burnstein: Decrease rates of interest ought to assist extra firms spend money on robotics.
Be taught from Agility Robotics, Amazon, Disney, Teradyne and plenty of extra.
A peek at Automate 2024
Along with extra attendees, are you able to give a sneak peek at what else shall be new at Automate 2024?
Burnstein: We now have a number of new issues deliberate: a brand new Innovation Awards program, a New Product theater, an expanded Educator’s Day, a Girls in Automation program, and new exhibitors from all around the world. We count on 800 exhibitors, our largest quantity ever.
An thrilling new crop of startups [is] collaborating in our Automate Startup Competitors. [There will also be] new functions that incorporate synthetic intelligence [and] an expanded convention program. The automation business is altering rapidly, which is why Automate is now an annual present!