Niceshops, a web based retailer and ecommerce service supplier from Saaz, Austria, is saying goodbye to twenty p.c of its workforce. Price financial savings are essential to “economically stabilize” the corporate.
From its headquarters in Saaz and branches in Graz and Vienna, Niceshops manages greater than 45 totally different on-line shops in each B2B and B2C, translated into 16 languages. With a focused area of interest technique, the corporate serves roughly one and a half million clients in Europe. It additionally supplies numerous ecommerce companies to 3rd events, akin to IT, logistics, and buyer care.
Dramatic inflation
Niceshops, a flagship of ecommerce in Austria, has grown at a median fee of between 40 and 70 p.c in recent times. Nonetheless, income is beneath stress, whereas prices are rising, partly because of inflation. The corporate states: “The dramatic improve in inflation at numerous ranges, which can’t be handed on to shoppers, and a noticeable decline in consumption make constant countermeasures obligatory at Niceshops.”
‘Constant countermeasures are obligatory’
In line with CFO Erik Neutzner, Niceshops has considerably lowered losses up to now 12 months in comparison with 2022. “Nonetheless, this isn’t sufficient to economically stabilize our firm. To make sure the survival ofNniceshops, it’s subsequently important to avoid wasting massively.”
Shifting focus from development to revenue
Roland Flink, founder and CEO of Niceshops, states that the corporate merely can’t finance the continuation of its development technique beneath present market situations. And so, the technique is altering: “We’ll now change into extra environment friendly and give attention to our strengths”, says Flink.
‘Our objective is a clearly constructive consequence within the fiscal 12 months 2024’
Niceshops will pull the plug on loss-making actions and bid farewell to about 90 of its present 450 workers. In line with founder Flink, eighty firms have already approached him to supply departing workers with new job alternatives elsewhere.
