Let’s say you subscribe to a climate app referred to as “Vibrant Sky.” The maker of Vibrant Sky publishes a brand new journey app referred to as “Baggage” and it desires to supply a deal. “All Vibrant Sky subscribers can subscribe to Baggage for the discounted fee of $4.99 (usually $6.99)!”
That type of factor hasn’t been doable with subscriptions by means of the App Retailer, nevertheless it quickly will likely be. Apple simply introduced a brand new Contingent Pricing function for App Retailer builders that enables them to cost a reduced subscription fee so long as the person already has one other particular subscription from the identical developer or a unique one. Right here’s Apple’s rationalization of the way it works:
Contingent pricing can be utilized for subscriptions from one developer or two totally different builders. For instance, you would possibly supply Ocean Journal premium subscribers the chance to subscribe to Mountain Climber for a reduced worth of $4.99/month as an alternative of the common $5.99/month. Prospects pay the discounted worth so long as they continue to be Ocean Journal subscribers.
Prospects can uncover these pricing reductions inside your app, in off-platform advertising channels, and in deliberate placements on the App Retailer. Apple helps you handle implementation, offering clients with a seamless redemption and buying expertise primarily based on the contingent worth proposition you present.
The function is predicted to be accessible to builders in January, so it’s in all probability going to be a part of iOS 17.3 (and different associated OS updates). A current story within the Wall Road Journal stated that Apple is in discussions to supply a bundle of Apple TV+ with Paramount+, which may very well be the rationale for te change. One might think about that this function could be used for such a factor—as an alternative of providing a brand new subscription to entry each, the businesses might supply a reduction on Paramount+ for Apple TV+ subscribers or vice-versa.
