September 12, 2023
PRESS RELEASE
Apple unveils iPhone 15 Professional and iPhone 15 Professional Max
That includes a robust and light-weight titanium design with new contoured edges, a brand new Motion button, highly effective digicam upgrades, and A17 Professional for next-level efficiency and cellular gaming
CUPERTINO, CALIFORNIA Apple immediately debuted iPhone 15 Professional and iPhone 15 Professional Max, designed with aerospace-grade titanium that’s robust but light-weight to ship Apple’s lightest Professional fashions ever. The brand new design additionally options contoured edges and a customizable Motion button, permitting customers to personalize their iPhone expertise. Highly effective digicam upgrades allow the equal of seven professional lenses with unimaginable picture high quality, together with a extra superior 48MP Most important digicam system that now helps the brand new super-high-resolution 24MP default, the following era of portraits with Focus and Depth Management, enhancements to Evening mode and Good HDR, and an all-new 5x Telephoto digicam solely on iPhone 15 Professional Max. A17 Professional unlocks next-level gaming experiences and professional efficiency. The brand new USB‑C connector is supercharged with USB 3 speeds — as much as 20x sooner than USB 2 — and along with new video codecs, allows highly effective professional workflows that weren’t potential earlier than.1 And with the addition of Roadside Help by way of satellite tv for pc, the iPhone 15 Professional lineup builds on Apple’s revolutionary satellite tv for pc infrastructure to attach customers to assist if they’ve automotive bother whereas off the grid.
iPhone 15 Professional and iPhone 15 Professional Max can be obtainable in 4 gorgeous new finishes, together with black titanium, white titanium, blue titanium, and pure titanium. Pre-orders start Friday, September 15, with availability starting Friday, September 22.
“That is essentially the most professional lineup we’ve got ever created, with a state-of-the-art titanium design, the most effective iPhone digicam system but that permits game-changing new workflows, and the A17 Professional chip, which ushers in a brand new chapter of efficiency and video games by no means earlier than seen on iPhone,” stated Greg Joswiak, Apple’s senior vp of Worldwide Advertising and marketing. “iPhone 15 Professional and iPhone 15 Professional Max signify the most effective of Apple design and industry-first improvements to assist enrich the on a regular basis experiences of our customers, whereas enabling them to unleash their creativity.”
A Gorgeous, Light-weight, and Sturdy Design
Obtainable in 6.1-inch and 6.7-inch show sizes,2 iPhone 15 Professional and iPhone 15 Professional Max function a robust and light-weight titanium design — a primary for iPhone. This premium alloy — the identical utilized in spacecraft — has one of many highest strength-to-weight ratios of any steel, making this Apple’s lightest Professional lineup ever. Each fashions function a brand new refined brush texture, contoured edges, and the thinnest borders on iPhone. The Professional lineup is constructed to final, combining the energy of titanium with the hardest again glass in a smartphone and the industry-leading Ceramic Defend on the entrance. Utilizing an industry-first thermo-mechanical course of, the titanium bands encase a brand new substructure made out of 100% recycled aluminum, bonding these two metals with unimaginable energy by solid-state diffusion. The aluminum body helps with thermal dissipation and permits the again glass to be simply changed. This new design highlights the Tremendous Retina XDR show with At all times-On and ProMotion applied sciences for an distinctive viewing expertise.
The all-new Motion button replaces the single-function change used to toggle between ring and silent, providing further choices so customers can select between shortly accessing the digicam or flashlight; activating Voice Memos, Focus, Translate,3 and accessibility options like Magnifier; or utilizing Shortcuts for extra choices. A press-and-hold gesture with fine-tuned haptic suggestions and visible cues within the Dynamic Island guarantee the brand new button launches the meant motion.
A17 Professional: A New Era of Apple Silicon for iPhone
Bringing professional efficiency and capabilities, iPhone 15 Professional and iPhone 15 Professional Max are powered by A17 Professional, the {industry}’s first 3-nanometer chip. Persevering with Apple’s management in smartphone silicon, A17 Professional brings enhancements to your entire chip, together with the largest GPU redesign in Apple’s historical past. The brand new CPU is as much as 10 p.c sooner with microarchitectural and design enhancements, and the Neural Engine is now as much as 2x sooner, powering options like autocorrect and Private Voice in iOS 17. The professional-class GPU is as much as 20 p.c sooner and unlocks totally new experiences, that includes a brand new 6-core design that will increase peak efficiency and power effectivity. Now with hardware-accelerated ray tracing — which is 4x sooner than software-based ray tracing — iPhone 15 Professional provides smoother graphics, in addition to extra immersive AR purposes and gaming experiences. iPhone 15 Professional brings true-to-life gaming to the palm of customers’ fingers with console titles by no means earlier than seen on a smartphone, like Resident Evil Village, Resident Evil 4, DEATH STRANDING DIRECTOR’S CUT, and Murderer’s Creed Mirage.4
A17 Professional features a devoted AV1 decoder, enabling extra environment friendly, high-quality video experiences for streaming providers. Moreover, a brand new USB controller allows USB 3 speeds on iPhone for the primary time, now supporting a lot increased switch speeds and video output as much as 4K at 60 fps HDR.
A Highly effective Professional Digicam System for Extra Inventive Management
Via a deep integration of {hardware} and software program, the superior digicam programs on iPhone 15 Professional and iPhone 15 Professional Max each pack the equal of seven professional lenses — all enabled by A17 Professional. With the ability of computational pictures, the 48MP Most important digicam, constructed solely for the Professional lineup, provides customers much more flexibility with a brand new 24MP super-high-resolution default, providing unimaginable picture high quality at a sensible file measurement perfect for storing and sharing. The Most important digicam permits customers to change between three well-liked focal lengths — 24 mm, 28 mm, and 35 mm — and even select one as a brand new default. Along with 48MP ProRAW, the Most important digicam additionally helps 48MP HEIF photographs with 4x extra decision. iPhone 15 Professional options an expansive 3x Telephoto digicam, and iPhone 15 Professional Max offers the longest optical zoom ever on iPhone: 5x at 120 mm. Nice for close-ups, wildlife pictures, and catching the motion from additional distances, the brand new Telephoto digicam on iPhone 15 Professional Max has an revolutionary tetraprism design with a mixed optical picture stabilization and autofocus 3D sensor-shift module, Apple’s most superior stabilization system but.
Subsequent-generation portraits on iPhone 15 Professional and iPhone 15 Professional Max function sharper element, extra vivid colours, and higher low-light efficiency. For the primary time, customers can take portraits with out having to change to Portrait mode. When there’s an individual, canine, or cat within the body, or when a person faucets to focus, iPhone mechanically captures depth data, so customers can flip pictures into gorgeous portraits later within the Images app on iPhone, iPad, or Mac. For higher artistic management, customers may also regulate the main focus level after the photograph has been taken.
Extra options that profit all cameras on iPhone 15 Professional and iPhone 15 Professional Max embody:
- Evening mode will get higher with sharper particulars and extra vivid colours, now powered by the Photonic Engine, together with Evening mode portraits, enabled by the LiDAR scanner.
- New Good HDR captures topics and the background with extra true-to-life renderings of pores and skin tones, whereas making certain pictures have brighter highlights, richer midtones, and deeper shadows when seen within the Images app. This superior HDR rendering can also be obtainable to third-party apps, so photographs can look even higher when shared on-line.
- The highest quality video in a smartphone is upgraded due to A17 Professional, with enhancements in low-light video and Motion mode.
The popular smartphone for artistic professionals and filmmakers will get even higher with new professional workflows. Customers can now rise up to 20x sooner switch speeds with an elective USB 3 cable. iPhone and third-party options like Seize One additionally assist photographers create a professional studio, permitting them to shoot and immediately switch 48MP ProRAW photographs from iPhone to Mac. ProRes video will be recorded on to exterior storage, enabling increased recording choices as much as 4K at 60 fps, and higher flexibility on set when utilizing iPhone as the primary digicam. iPhone 15 Professional additionally introduces a brand new possibility for Log encoding and is the primary smartphone on the earth to help ACES, the Academy Coloration Encoding System, a worldwide normal for shade workflows.
Coming later this 12 months, iPhone 15 Professional will add a brand new dimension to video seize with the power to file spatial video for Apple Imaginative and prescient Professional. Customers will have the ability to seize valuable moments in three dimensions and relive these recollections with unimaginable depth on Apple Imaginative and prescient Professional when it’s obtainable early subsequent 12 months within the U.S.
Subsequent-Degree Wi-fi Efficiency and Connectivity
The iPhone 15 Professional lineup provides handy new methods to cost, discover associates in busy locations, and keep related whereas touring. Each fashions use the USB‑C connector, a universally accepted normal for charging and transferring knowledge, permitting the identical cable to cost iPhone, Mac, iPad, and the up to date AirPods Professional (2nd era). Customers may also cost AirPods or Apple Watch straight from iPhone with the USB‑C connector. iPhone 15 Professional and iPhone 15 Professional Max help USB 3 for knowledge switch speeds as much as 10 gigabits per second, as much as 20x sooner than earlier than.
Each fashions function the second-generation Extremely Wideband chip, enabling two iPhone units with this chip to attach at thrice the vary as earlier than. This opens up a brand new means to make use of Precision Discovering for Discover My associates, so iPhone 15 customers can share their location and discover one another, even in crowds. Precision Discovering is constructed with the identical privateness protections that customers have come to belief in Discover My.5
iPhone 15 Professional and iPhone 15 Professional Max now help Wi-Fi 6E for higher wi-fi efficiency, together with as much as 2x sooner speeds, and introduce the primary Thread-enabled smartphones, opening up future alternatives for Residence app integrations.
iPhone 15 Professional and iPhone 15 Professional Max come geared up with super-fast 5G,6 and embody:
- Assist for MagSafe and future Qi2 wi-fi charging.
- Improved audio high quality on cellphone calls, together with these made on FaceTime or third-party apps. Sound high quality will get even higher when customers choose Voice Isolation, so conversations come by loud and clear, even when they’re someplace noisy.
- eSIM with help from greater than 295 carriers. When touring the world, customers can keep related by inexpensive worldwide roaming plans from their present service, or buy pay as you go eSIM plans in over 50 nations and areas, together with Australia, Italy, Thailand, and extra.
Expanded Security Capabilities for Peace of Thoughts
The iPhone 15 lineup provides crucial security capabilities to supply help when it issues most, together with Crash Detection7 and Emergency SOS by way of satellite tv for pc.8 Presently obtainable in 14 nations and areas on three continents, Emergency SOS by way of satellite tv for pc has made a big influence in customers’ lives. This groundbreaking service will come to Spain and Switzerland later this month.
Constructing on this revolutionary satellite tv for pc infrastructure, iPhone 15 Professional and iPhone 15 Professional Max introduce Roadside Help by way of satellite tv for pc. Starting within the U.S., when a person has automotive bother and mobile and Wi-Fi protection should not obtainable, they will now hook up with AAA, the nation’s largest roadside help supplier.9 An intuitive interface, together with a brief questionnaire to seize vital particulars, will transmit the data by way of satellite tv for pc so AAA can message with the person straight and dispatch assist to their precise location. Entry to Roadside Help by way of satellite tv for pc can be included totally free for 2 years. Service is roofed in keeping with AAA membership, however can also be obtainable individually for nonmembers.10
That includes iOS 17
iPhone 15 Professional and iPhone 15 Professional Max function iOS 17,11 making iPhone much more private and intuitive with new options:
- The Telephone app will get main updates, with Contact Posters that enable customers to customise how they seem to their contacts, and Dwell Voicemail, which leverages the ability of A17 Professional to see real-time on-device transcription as somebody leaves a voicemail. Customers may even choose up the decision whereas the caller is leaving their message.
- Messages will get a brand new stickers expertise, extra highly effective search, transcription of audio messages, and Verify In, which permits customers to mechanically notify family and friends after they have made it to their vacation spot safely.
- NameDrop provides customers a brand new means to make use of AirDrop to extra simply share contact data by merely bringing two iPhone units collectively. The identical gesture can be utilized to AirDrop content material and extra, and now customers can step away from one another and end sending giant information over the web.12
- StandBy provides customers a customizable full-screen expertise with glanceable data designed to be seen from a distance when iPhone is on its aspect and charging. With the At all times-On show of iPhone 15 Professional and iPhone 15 Professional Max, StandBy stays on to indicate helpful data — good on a desk, nightstand, or kitchen counter.
- Interactive widgets on the Residence Display, Lock Display, and in StandBy enable customers to take motion with only a faucet, making it simple to finish a to-do, or play or pause a tune proper from the widget.
- Safari provides higher safety for Personal Searching and introduces profiles, serving to customers separate their looking for matters like work and private.
iOS 17 delivers many extra updates, together with Journal,13 a brand new app that helps iPhone customers mirror and observe gratitude by journaling, enhancements to autocorrect and Dictation that make getting into textual content sooner and simpler than ever earlier than, password and passkey sharing with iCloud Keychain, and far more.
Higher for the Atmosphere
iPhone 15 Professional and iPhone 15 Professional Max are designed with the atmosphere in thoughts. As Apple continues to work towards its 2030 purpose of constructing each product carbon impartial — from design to manufacturing to buyer use — the corporate is prioritizing clear electrical energy throughout your entire provide chain and designing merchandise with recycled and different low-carbon supplies. iPhone 15 Professional and iPhone 15 Professional Max now use extra recycled content material, with a 100% recycled aluminum substructure and 100% recycled cobalt within the battery — each firsts for Apple. iPhone 15 Professional and iPhone 15 Professional Max additionally embody 100% recycled uncommon earth components in all magnets and 100% recycled gold within the USB‑C connector in addition to the gold plating and tin soldering in a number of printed circuit boards. Each fashions meet Apple’s excessive requirements for power effectivity and are freed from mercury, PVC, and beryllium. Over 99 p.c of the packaging is fiber-based, bringing Apple nearer to its purpose of utterly eradicating plastic from its packaging by 2025.
To additional cut back influence on the planet, Apple will not use leather-based in any new Apple merchandise, together with iPhone equipment. Apple is introducing a brand new FineWoven Case with MagSafe and FineWoven Pockets with MagSafe, made out of a sturdy and chic microtwill with a gentle, suedelike really feel. The fabric is made out of 68 p.c post-consumer recycled content material and has considerably decrease carbon emissions in comparison with leather-based.
Pricing and Availability
- iPhone 15 Professional and iPhone 15 Professional Max can be obtainable in black titanium, white titanium, blue titanium, and pure titanium finishes. iPhone 15 Professional stays on the similar beginning worth of $999 (U.S.) or $41.62 (U.S.) per 30 days, obtainable in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 15 Professional Max begins at $1,199 (U.S.) or $49.95 (U.S.) per 30 days, obtainable in 256GB, 512GB, and 1TB storage capacities.
- Apple provides nice methods to avoid wasting and improve to the most recent iPhone. Prospects within the U.S. can get $200–$650 (U.S.) in credit score after they commerce in an iPhone 11 or later and improve to iPhone 15 Professional or iPhone 15 Professional Max by visiting the Apple Retailer On-line, or at an Apple Retailer location. To see what their system is value and for phrases and situations, prospects can go to apple.com/store/trade-in.
- Prospects can get iPhone 15 Professional for as little as $0 (U.S.) after a qualifying trade-in with choose U.S. carriers. For eligibility necessities and extra particulars, see apple.com/store/buy-iphone/carrier-offers.
- Prospects in additional than 40 nations and areas, together with Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.Okay., and the U.S., will have the ability to pre-order iPhone 15 Professional and iPhone 15 Professional Max starting at 5 a.m. PDT this Friday, September 15, with availability starting Friday, September 22.
- iPhone 15 Professional and iPhone 15 Professional Max can be obtainable in Macao, Malaysia, Türkiye, Vietnam, and 17 different nations and areas starting Friday, September 29.
- FineWoven Pockets with MagSafe and FineWoven Case with MagSafe will each be obtainable for $59 (U.S.) in 5 new colours for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. Along with the iPhone 15 Professional and iPhone 15 Professional Max Clear Case, obtainable for $49 (U.S.), a Silicone Case with MagSafe can be obtainable for $49 (U.S.) in black, storm blue, clay, gentle pink, guava, orange sorbet, cypress, and winter blue.
- iOS 17 can be obtainable as a free software program replace on Monday, September 18.
- Starting September 18, iCloud+ will provide two new plans: 6TB for $29.99 (U.S.) per 30 days and 12TB for $59.99 (U.S.) per 30 days, offering further storage to maintain information, pictures, movies, and extra secure, accessible, and straightforward to share. The brand new plans are nice for customers with giant photograph and video libraries or these utilizing Household Sharing, and can present entry to premium options, together with Personal Relay, Disguise My E-mail, Customized E-mail Domains, and HomeKit Safe Video help.
- Prospects who buy iPhone 15 Professional and iPhone 15 Professional Max will obtain three free months of Apple Arcade and Apple Health+ with a brand new subscription.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. Right this moment, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating the most effective merchandise on earth, and to leaving the world higher than we discovered it.
- Requires a USB 3 cable with 10Gb/s speeds.
- The show has rounded corners that comply with a wonderful curved design, and these corners are inside an ordinary rectangle. When measured as an ordinary rectangular form, the display is 6.12 inches (iPhone 15 Professional), or 6.69 inches (iPhone 15 Professional Max) diagonally. The precise viewable space is smaller.
- Translate is coming to the Motion button later this 12 months.
- Resident Evil Village, Resident Evil 4, and DEATH STRANDING DIRECTOR’S CUT are coming to iPhone 15 Professional and iPhone 15 Professional Max later this 12 months. Murderer’s Creed Mirage can be obtainable within the first half of 2024.
- Precision Discovering for Discover My associates requires Extremely Wideband and isn’t obtainable in all nations or areas. With iOS 17, Precision Discovering can be obtainable to iPhone 15, iPhone 15 Plus, iPhone 15 Professional, or iPhone 15 Professional Max.
- An information plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling can be found in choose markets and thru choose carriers. Speeds are primarily based on theoretical throughput, and differ primarily based on web site situations and service. For particulars on 5G and LTE help, prospects can contact their service or go to apple.com/iphone/mobile.
- Crash Detection is designed for four-wheel passenger car crashes with sure mass, G-force, and velocity profiles according to extreme, life-threatening crashes. It was designed for extreme, life-threatening, high-impact entrance and rear collisions, side-swipe, T-bone, and rollover crashes. Crash Detection is on the market worldwide on iPhone 15, iPhone 15 Plus, iPhone 15 Professional, iPhone 15 Professional Max, iPhone 14, iPhone 14 Plus, iPhone 14 Professional, iPhone 14 Professional Max, Apple Watch Collection 9, Apple Watch Extremely 2, Apple Watch Collection 8, Apple Watch Extremely, and Apple Watch SE (2nd era).
- Emergency SOS by way of satellite tv for pc and Discover My by way of satellite tv for pc are at the moment obtainable in 14 nations and areas, together with Australia, Austria, Belgium, Canada, France, Germany, Eire, Italy, Luxembourg, the Netherlands, New Zealand, Portugal, the U.Okay., and the U.S., and can be obtainable in Spain and Switzerland later this month.
- Emergency SOS by way of satellite tv for pc and Roadside Help by way of satellite tv for pc had been designed to be used in open areas with a transparent line of sight to the sky. Efficiency could also be impacted by obstructions similar to timber or surrounding buildings.
- Roadside Help by way of satellite tv for pc is launching within the U.S. with AAA and is included free for 2 years beginning on the time of activation of a brand new iPhone 15, iPhone 15 Plus, iPhone 15 Professional, iPhone 15 Professional Max, iPhone 14, iPhone 14 Plus, iPhone 14 Professional, or iPhone 14 Professional Max. This satellite tv for pc service requires iOS 17. AAA might cost for roadside help providers. iPhone 15 and iPhone 14 customers who should not AAA members can reap the benefits of Roadside Help by way of satellite tv for pc on a pay-per-use foundation for AAA’s roadside help providers.
- Some options will not be obtainable for all nations or all areas. View an entire checklist at apple.com/ios/feature-availability.
- The power to proceed AirDrop transfers over the web is coming in a software program replace later this 12 months.
- Journal is coming in a software program replace later this 12 months.
Press Contacts
Renee Felton
Apple
Alex Kirschner
Apple
Apple Media Helpline
