The Apple TV app is taking a web page out of the playbook of different streaming companies and pushing “Featured” content material over the extra helpful “Up Subsequent” aggregation. With a change rolling out beginning at the moment, the very first thing you’ll see whenever you open the TV app is a devoted row for “Featured” content material…
This new devoted row for “Featured” content material replaces the brand new earlier top-level row for “Up Subsequent.” The Up Subsequent row aggregates the subsequent episodes of TV exhibits you’re watching from any app that integrates with the TV app, which is basically any streaming service app apart from Netflix.
This transformation seems to be a server-side replace, though proper now nearly all of customers noticing the change are operating the tvOS 16.2 beta. The redesign was first noticed by Jon Maddox, one of many creators of fantastic stay TV, streaming, and DVR apps Channels.
This transformation matches what many different streaming companies have executed, resembling Netflix and Hulu. These streaming companies have defined that transferring the “Featured” content material to the top-level helps customers uncover new content material that may not in any other case learn about.
After all, it additionally helps these firms enhance engagement by requiring them to scroll right down to view the content material they really need to proceed watching.
This can be a disappointing change seeing that the Apple TV app was one of many final streaming service apps that really prioritized serving to you discover the content material you really need to watch. Ideally, Apple might add a devoted tab for “Up Subsequent” that made it simple to search out the whole lot in a single place, however that appears unlikely as of at the moment.
What do you consider this variation? Do you favor having the “Up Subsequent” row on the prime, or this new “Featured” row as an alternative? Tell us down within the feedback.
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