Apple has introduced a brand new “contingent pricing” characteristic for subscriptions within the App Retailer. In keeping with the corporate, this offers builders a brand new strategy to “entice and retain subscribers” by providing “a reduced subscription value so long as they’re actively subscribed to a distinct subscription.”
In a submit on the Apple Developer web site, Apple explains:
Contingent pricing for subscriptions on the App Retailer — a brand new characteristic that helps you entice and retain subscribers — helps you to give clients a reduced subscription value so long as they’re actively subscribed to a distinct subscription
One of many extra attention-grabbing points of this new contingent pricing characteristic is that it may be used for subscriptions from one developer or two totally different builders. For instance, Apple explains that one developer may entice new customers to hitch by providing a reduced fee in the event that they’re actively subscribed to a subscription from a distinct developer.
Contingent pricing can be utilized for subscriptions from one developer or two totally different builders. For instance, you would possibly supply Ocean Journal premium subscribers the chance to subscribe to Mountain Climber for a reduced value of $4.99/month as an alternative of the common $5.99/month. Clients pay the discounted value so long as they continue to be Ocean Journal subscribers.
Clients can uncover these pricing reductions inside your app, in off-platform advertising and marketing channels, and in deliberate placements on the App Retailer. Apple helps you handle implementation, offering clients with a seamless redemption and buying expertise primarily based on the contingent value proposition you present.
Apple says that it’s presently piloting this new characteristic, and builders can join to be notified when extra particulars can be found in January.
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