Apple’s paid podcast subscription service has been seeing notable progress, rising greater than 300 % since June 2021. The metric was shared as we speak by an Apple spokesperson who spoke to Digiday a few new Dateline subscription podcast providing.
Greater than 25 % of the highest 100 reveals from the “Prime Exhibits” chart supply a subscription possibility greater than a yr after subscriptions first debuted. Apple launched Apple Podcasts Subscriptions in April 2021, with the characteristic designed to permit customers to unlock advantages like ad-free listening, entry to extra content material, and early or unique entry to new podcast sequence.
Podcast subscriptions earn Apple a 15 to 30 % minimize of income, just like how App Retailer subscriptions work. Apple takes a 30 % minimize through the first yr a person is subscribed, and a 15 % minimize for every subsequent yr.
Apple’s newest subscription addition comes from Dateline, which is introducing an ad-free listening expertise throughout 9 podcasts and reveals, one-week early entry to episodes, and month-to-month bonus episodes. The subscription is priced at $2.99 per 30 days or $29.99 per yr, with podcasters capable of set their very own subscription pricing phrases.
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