Throughout a Twitter Area this night, Elon Musk confirmed that Apple has “absolutely resumed promoting” on Twitter. This comes lower than every week after Musk publicly shamed Apple for having “largely stopped promoting on Twitter” and questioned if the corporate hated “free speech in America.”
Apple by no means confirmed nor denied that it had stopped promoting on Twitter. There was additionally by no means any indication of whether or not a slowdown in promoting was as a result of Musk’s possession of Twitter or only a basic realignment on the finish of the month.
Musk visited Apple Park on Wednesday to satisfy with Tim Cook dinner. The assembly seemingly went nicely, with Musk noting that Cook dinner mentioned Apple had by no means deliberate to take away Twitter from the App Retailer.
Throughout this night’s Twitter Areas occasion, Musk confirmed that Apple has as soon as once more ramped up its promoting on Twitter. “Apple has absolutely resumed promoting on Twitter,” Musk mentioned. He additionally mentioned that Apple is Twitter’s largest advertiser, therefore why it is a vital relationship for the corporate to take care of as different advertisers pause their spending.
Musk’s feedback right now come after a report from Washington Put up earlier this week indicated that Apple “spent an estimated $131,600 on Twitter adverts between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week earlier than Musk closed the Twitter.”
Apple, in fact, doesn’t publicly disclose any of its promoting spend info. There’s no technique to know whether or not the corporate legitimately did cease shopping for adverts on Twitter due to Elon Musk. Advert spending ebbs and flows all year long, and Apple is notoriously strict with its budgets.
So, I assume we are able to shut this chapter of Elon Musk’s sequence of questionable occasions since buying Twitter. Any guesses as to what’s on the docket for subsequent week? I’m certain there shall be one thing…
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