Apple debuts iPhone 15 and iPhone 15 Plus

October 14, 2023

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September 12, 2023

PRESS RELEASE

Apple debuts iPhone 15 and iPhone 15 Plus

An enormous leap ahead for iPhone with a beautiful new design that includes a sturdy, color-infused again glass and new contoured edge; the Dynamic Island; a 48MP Essential digital camera with 2x Telephoto; and USB‑C

CUPERTINO, CALIFORNIA Apple right this moment introduced iPhone 15 and iPhone 15 Plus, that includes an industry-first color-infused again glass with a surprising, textured matte end, and a brand new contoured edge on the aluminum enclosure. Each fashions function the Dynamic Island, and a complicated digital camera system designed to assist customers take implausible images of on a regular basis moments of their lives. A strong 48MP Essential digital camera allows super-high-resolution images and a brand new 2x Telephoto possibility to offer customers a complete of three optical zoom ranges — like having a 3rd digital camera. The iPhone 15 lineup additionally introduces the subsequent era of portraits, making it simpler to seize portraits with nice element and low-light efficiency. Constructing on Apple’s revolutionary satellite tv for pc infrastructure, Roadside Help through satellite tv for pc can join customers to AAA if they’ve automotive bother whereas off the grid. With A16 Bionic for highly effective, confirmed efficiency; a USB‑C connector; Precision Discovering for Discover My associates; and industry-leading sturdiness options, iPhone 15 and iPhone 15 Plus signify an enormous leap ahead.

iPhone 15 and iPhone 15 Plus will likely be obtainable in 5 gorgeous new colours: pink, yellow, inexperienced, blue, and black. Pre-orders start Friday, September 15, with availability starting Friday, September 22.

“iPhone 15 and iPhone 15 Plus signify an enormous leap ahead with thrilling digital camera improvements that encourage creativity, the intuitive Dynamic Island, and options like Roadside Help through satellite tv for pc that make an actual distinction in customers’ lives,” mentioned Kaiann Drance, Apple’s vp of Worldwide iPhone Product Advertising and marketing. “We’re additionally pushing the facility of computational pictures to new ranges this 12 months with a 48MP Essential digital camera that includes a brand new 24MP default for super-high-resolution images, a brand new 2x Telephoto possibility, and next-generation portraits.”

A Lovely and Sturdy Design with an Superior Show

Out there in 6.1-inch and 6.7-inch show sizes,¹ iPhone 15 and iPhone 15 Plus function the Dynamic Island, an revolutionary approach to work together with essential alerts and Dwell Actions. The elegant expertise fluidly expands and adapts so customers can see the subsequent path in Maps; simply management music; and, with third-party app integrations, get real-time updates on meals supply, journey sharing, sports activities scores, journey plans, and extra. The Tremendous Retina XDR show is nice for watching content material, streaming Apple Health+ exercises, and taking part in video games. Peak HDR brightness now reaches as much as 1600 nits so HDR images and movies look higher than ever. And when it’s sunny, peak outside brightness reaches as much as 2000 nits — twice as shiny because the earlier era.

Each fashions function a classy new look that’s constructed to final. For the primary time in a smartphone, colour is infused all through the again glass, creating 5 lovely colours. The again glass is strengthened with an optimized dual-ion alternate course of earlier than being polished with nanocrystalline particles and etched to create an expensive, textured matte end. A brand new contoured edge on the aerospace-grade aluminum enclosure feels even nicer in customers’ fingers, and the Ceramic Defend entrance cowl continues to be more durable than some other smartphone glass. With a water- and dust-resistant design² and industry-leading sturdiness options, iPhone lasts and holds its worth longer than some other smartphone. Plus, the inner design gives highly effective sustained efficiency, whereas enhancing ease and affordability of repairs.

A Highly effective Digicam to Seize Each Second in Tremendous-Excessive Decision

The superior digital camera system on iPhone 15 and iPhone 15 Plus helps customers seize on a regular basis moments and cherished recollections. A 48MP Essential digital camera shoots sharp images and movies whereas capturing nice particulars, with a quad-pixel sensor and 100% Focus Pixels for quick autofocus. Utilizing the facility of computational pictures, the Essential digital camera provides customers a brand new 24MP super-high-resolution default, providing unbelievable picture high quality at a sensible file measurement ultimate for storing and sharing. By intelligently integrating {hardware} and software program, an extra 2x Telephoto possibility provides customers three optical-quality zoom ranges — 0.5x, 1x, 2x — for the primary time on an iPhone dual-camera system.

Subsequent-generation portraits on iPhone 15 and iPhone 15 Plus function sharper element, extra vivid colours, and improved low-light efficiency. For the primary time, customers can take portraits with out having to change to Portrait mode. When there’s an individual, canine, or cat within the body, or when a consumer faucets to focus, iPhone routinely captures depth data, so customers can flip images into gorgeous portraits later within the Images app on iPhone, iPad, or Mac. For higher artistic management, customers also can modify the main target level after the photograph has been taken. Taking pictures at night time will get higher with enhancements to Evening mode, together with sharper particulars and extra vivid colours. When lighting is shiny or uneven, new Good HDR captures topics and the background with extra true-to-life renderings of pores and skin tones, whereas making certain images have brighter highlights, richer midtones, and deeper shadows when seen within the Images app. This superior HDR rendering can also be obtainable to third-party apps, so photos can look even higher when shared on-line. These enhancements profit the 48MP Essential digital camera, Extremely Extensive digital camera, and TrueDepth entrance digital camera.

A16 Bionic: Confirmed, Highly effective Efficiency

The quick and environment friendly A16 Bionic chip brings confirmed efficiency to iPhone 15 and iPhone 15 Plus, powering the Dynamic Island, computational pictures capabilities, and extra. With two high-performance cores that use 20 % much less energy and 4 high-efficiency cores, the 6-core CPU is quicker than the earlier era and simply handles intensive duties whereas delivering extraordinary battery life. The 5-core GPU has 50 % extra reminiscence bandwidth for clean graphics when streaming movies and taking part in video games. A brand new 16-core Neural Engine is able to practically 17 trillion operations per second, enabling even quicker machine studying computations for options like Dwell Voicemail transcriptions in iOS 17 and third-party app experiences — all whereas defending vital privateness and safety features utilizing the Safe Enclave.

Expanded Security Capabilities for Peace of Thoughts

The iPhone 15 lineup gives vital security capabilities to supply help when it issues most, together with Crash Detection³ and Emergency SOS through satellite tv for pc.⁴ At the moment obtainable in 14 nations and areas on three continents, Emergency SOS through satellite tv for pc has made a big affect in customers’ lives. This groundbreaking security service will come to Spain and Switzerland later this month.

Constructing on this revolutionary satellite tv for pc infrastructure, iPhone 15 and iPhone 15 Plus introduce Roadside Help through satellite tv for pc. Starting within the U.S., when a consumer has automotive bother and mobile and Wi-Fi protection should not obtainable, they will now hook up with AAA, the nation’s largest roadside help supplier.⁵ An intuitive interface, together with a brief questionnaire to seize essential particulars, will transmit the knowledge through satellite tv for pc so AAA can message with the consumer instantly and dispatch assist to their actual location. Entry to Roadside Help through satellite tv for pc will likely be included free of charge for 2 years. Service is roofed in accordance with AAA membership, however can also be obtainable individually for nonmembers.⁶

Highly effective Connection Capabilities

The iPhone 15 lineup gives handy new methods to cost, discover associates in busy locations, and keep linked whereas touring. Each fashions use a USB‑C connector, a universally accepted customary for charging and transferring information, permitting the identical cable to cost iPhone, Mac, iPad, and the up to date AirPods Professional (2nd era). Customers also can cost AirPods or Apple Watch instantly from iPhone with the USB‑C connector.⁷ Each fashions assist MagSafe and future Qi2 chargers for wi-fi charging.

Each fashions function the second-generation Extremely Wideband chip, enabling two iPhone gadgets with this chip to attach at 3 times the vary as earlier than. This opens up a brand new method to make use of Precision Discovering for Discover My associates, so iPhone 15 customers can share their location and discover one another, even in crowds. Precision Discovering is constructed with the identical privateness protections that customers have come to belief in Discover My.⁸

iPhone 15 fashions proceed to ship a high-quality, superfast 5G expertise⁹ and improved audio high quality on cellphone calls, together with these made on FaceTime or third-party apps. Sound high quality will get even higher when customers choose Voice Isolation to come back by means of loud and clear, even when they’re someplace noisy.

iPhone 15 and iPhone 15 Plus have eSIM, a extra handy and safe various to a bodily SIM card, with assist from greater than 295 carriers. When touring the world, customers can keep linked by means of inexpensive worldwide roaming plans from their present service, or buy pay as you go eSIM plans in over 50 nations and areas, together with Australia, Italy, Thailand, and extra.

That includes iOS 17

iPhone 15 and iPhone 15 Plus function iOS 17,¹⁰making iPhone much more private and intuitive with new capabilities:

The Telephone app will get main updates with Contact Posters, which permits customers to customise how they seem to their contacts, and Dwell Voicemail, which leverages the facility of A16 Bionic to see real-time on-device transcription as somebody leaves a voicemail. Customers may even choose up the decision whereas the caller is leaving their message.

Messages will get a brand new stickers expertise, extra highly effective search, transcription of audio messages, and Verify In, which permits customers to routinely notify family and friends once they have made it to their vacation spot safely.

NameDrop provides customers a brand new method to make use of AirDrop to extra simply share contact data by merely bringing two iPhone gadgets collectively. The identical gesture can be utilized to AirDrop content material and extra.

StandBy provides customers a customizable full-screen expertise with glanceable data designed to be seen from a distance when iPhone is on its facet and charging. With assist for Dwell Actions, Siri, incoming calls, and bigger notifications, StandBy is ideal for a nightstand, kitchen counter, or desk.

iOS 17 delivers many extra updates, together with Journal,¹¹ a brand new app that helps iPhone customers replicate and apply gratitude by means of journaling; enhancements to autocorrect and Dictation; higher safety for Personal Looking in Safari; password and passkey sharing with iCloud Keychain; pet recognition in Images; and rather more.

Higher for the Surroundings

iPhone 15 and iPhone 15 Plus are designed with the atmosphere in thoughts. As Apple continues to work towards its 2030 objective of creating each product carbon impartial — from design to manufacturing to buyer use — the corporate is prioritizing clear electrical energy throughout your entire provide chain and designing merchandise with recycled and different low-carbon supplies. iPhone 15 and iPhone 15 Plus now use much more recycled content material, with 100% recycled cobalt within the battery and 100% recycled copper in the primary logic board, copper wire within the Taptic Engine, and copper foil within the inductive charger in MagSafe — all firsts for iPhone. Each fashions additionally embrace 75 % recycled aluminum within the enclosure, 100% recycled uncommon earth components in all magnets, and 100% recycled gold within the USB‑C connector in addition to the gold plating and tin soldering in a number of printed circuit boards. The iPhone 15 lineup meets Apple’s excessive requirements for vitality effectivity and is freed from mercury, PVC, and beryllium. Over 99 % of the packaging is fiber-based, bringing Apple nearer to its objective of utterly eradicating plastic from its packaging by 2025.

To additional scale back affect on the planet, Apple will now not use leather-based in any new Apple merchandise, together with iPhone equipment. Apple is introducing a brand new FineWoven Case with MagSafe and FineWoven Pockets with MagSafe, made out of a sturdy and chic microtwill with a mushy, suedelike really feel. The fabric is made out of 68 % post-consumer recycled content material and has considerably decrease carbon emissions in comparison with leather-based.

Pricing and Availability

iPhone 15 and iPhone 15 Plus will likely be obtainable in pink, yellow, inexperienced, blue, and black in 128GB, 256GB, and 512GB storage capacities, beginning at $799 (U.S.) or $33.29 (U.S.) per 30 days, and $899 (U.S.) or $37.45 (U.S.) per 30 days, respectively.¹²

Apple gives nice methods to save lots of and improve to the newest iPhone. Clients within the U.S. can get $200-$650 (U.S.) in credit score once they commerce in iPhone 11 or later and improve to iPhone 15 or iPhone 15 Plus by visiting the Apple Retailer On-line, or at an Apple Retailer location. To see what their machine is price and for phrases and situations, clients can go to apple.com/store/trade-in.

Clients can get iPhone 15 for as little as $0 (U.S.) per 30 days once they commerce in an iPhone 11 or later with choose U.S. carriers. For eligibility necessities and extra particulars, see apple.com/store/buy-iphone/carrier-offers.

Clients in additional than 40 nations and areas, together with Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.Ok., and the U.S., will be capable of pre-order iPhone 15 and iPhone 15 Plus starting at 5 a.m. PDT this Friday, September 15, with availability starting Friday, September 22.

iPhone 15 and iPhone 15 Plus will likely be obtainable in Macao, Malaysia, Türkiye, Vietnam, and 17 different nations and areas starting Friday, September 29.

FineWoven Pockets with MagSafe and FineWoven Case with MagSafe will each be obtainable for $59 (U.S.) in 5 new colours for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. Along with an iPhone 15 and iPhone 15 Plus Clear Case, obtainable for $49 (U.S.), a Silicone Case with MagSafe will likely be obtainable for $49 (U.S.) in black, storm blue, clay, mild pink, guava, orange sorbet, cypress, and winter blue.

iOS 17 will likely be obtainable as a free software program replace on Monday, September 18.

Out there beginning on September 18, iCloud+ will supply two new plans: 6TB for $29.99 (U.S.) per 30 days and 12TB for $59.99 (U.S.) per 30 days, offering further storage to maintain recordsdata, images, movies, and extra secure, accessible, and simple to share. The brand new plans are nice for customers with massive photograph and video libraries or these utilizing Household Sharing, and can present entry to premium options, together with Personal Relay, Disguise My Electronic mail, Customized Electronic mail Domains, and HomeKit Safe Video assist.

Clients who buy iPhone 15 and iPhone 15 Plus will obtain three free months of Apple Arcade and Apple Health+ with a brand new subscription.

About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. At the moment, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 workers are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.

The show has rounded corners that comply with a ravishing curved design, and these corners are inside a typical rectangle. When measured as a typical rectangular form, the display is 6.12 inches (iPhone 15) or 6.69 inches (iPhone 15 Plus) diagonally. The precise viewable space is smaller.
iPhone 15 and iPhone 15 Plus are splash-, water-, and dust-resistant. They had been examined beneath managed laboratory situations, and have a ranking of IP68 beneath IEC customary 60529 (most depth of 6 meters for as much as half-hour). Splash, water, and dirt resistance should not everlasting situations. Resistance may lower because of regular put on. Don’t try to cost a moist iPhone; confer with the consumer information for cleansing and drying directions. Liquid injury will not be lined beneath guarantee.
Crash Detection is designed for four-wheel passenger automobile crashes with sure mass, G-force, and velocity profiles according to extreme, life-threatening crashes. It was designed for extreme, life-threatening, high-impact entrance and rear collisions, sideswipe, T-bone, and rollover crashes. Crash Detection is on the market worldwide on iPhone 15, iPhone 15 Plus, iPhone 15 Professional, iPhone 15 Professional Max, iPhone 14, iPhone 14 Plus, iPhone 14 Professional, iPhone 14 Professional Max, Apple Watch Collection 9, Apple Watch Extremely 2, Apple Watch Collection 8, Apple Watch Extremely, and Apple Watch SE (2nd era).
Emergency SOS through satellite tv for pc and Discover My through satellite tv for pc are presently obtainable in 14 nations and areas, together with Australia, Austria, Belgium, Canada, France, Germany, Eire, Italy, Luxembourg, the Netherlands, New Zealand, Portugal, the U.Ok., and the U.S., and will likely be obtainable in Spain and Switzerland later this month.
Emergency SOS through satellite tv for pc and Roadside Help through satellite tv for pc had been designed to be used in open areas with a transparent line of sight to the sky. Efficiency could also be impacted by obstructions equivalent to timber or surrounding buildings.
Roadside Help through satellite tv for pc is launching within the U.S. with AAA and is included free of charge for 2 years beginning on the time of activation of a brand new iPhone 15, iPhone 15 Plus, iPhone 15 Professional, iPhone 15 Professional Max, iPhone 14, iPhone 14 Plus, iPhone 14 Professional, or iPhone 14 Professional Max. This satellite tv for pc service requires iOS 17. AAA might cost for roadside help providers. iPhone 15 and iPhone 14 customers who should not AAA members can make the most of Roadside Help through satellite tv for pc on a pay-per-use foundation for AAA’s roadside help providers.
iPhone 15 helps 4K at 60 fps HDR video output utilizing a USB‑C Digital AV Multiport Adapter to permit customers to hook up with an HDMI show, whereas additionally connecting a typical USB machine and a USB‑C charging cable.
Precision Discovering for Discover My associates requires Extremely Wideband and is not obtainable in all nations or areas. With iOS 17, Precision Discovering will likely be obtainable to iPhone 15, iPhone 15 Plus, iPhone 15 Professional, or iPhone 15 Professional Max.
A knowledge plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling can be found in choose markets and thru choose carriers. Speeds are primarily based on theoretical throughput and differ primarily based on website situations and service. For particulars on 5G and LTE assist, clients can contact their service or go to apple.com/iphone/mobile.
Some options will not be obtainable for all nations or all areas. View a whole listing at apple.com/ios/feature-availability.
Journal is coming in a software program replace later this 12 months.
Pricing for iPhone 15 and iPhone 15 Plus features a $30 connectivity low cost that requires activation with AT&T, T‑Cell, or Verizon. Out there to certified clients and requires 24-month installment mortgage once they choose Residents One or Apple Card Month-to-month Installments (ACMI) as fee sort at checkout at Apple. Clients want to pick AT&T, T‑Cell, or Verizon as their service once they take a look at. An iPhone bought with ACMI is at all times unlocked, so clients can swap carriers at any time. Topic to credit score approval and credit score restrict. Taxes and transport should not included in ACMI and are topic to their card’s variable APR. Further Apple Card Month-to-month Installments phrases are within the Apple Card Buyer Settlement. Further iPhone Funds phrases are right here. ACMI will not be obtainable for purchases made on-line at particular storefronts. The final month’s fee for every product would be the product’s buy value, much less all different funds on the month-to-month fee quantity. ACMI financing is topic to vary at any time for any purpose, together with however not restricted to installment time period lengths and eligible merchandise. See assist.apple.com/kb/HT211204 for details about upcoming adjustments to ACMI financing.