After greater than a yr of teasing, Apple Music Classical lastly launched this spring with a powerful catalog of classical music and a fairly good interface. It seems to be just like the catalog goes to get a lift quickly, as Apple is buying Nordic classical music label BIS Data.
The Swedish firm’s web site has been up to date to indicate a easy letter from BIS founder Robert von Bahr, thanking the staff for all they’ve completed over the past 50 years and asserting the settlement to be acquired by Apple.
We thought lengthy and exhausting on easy methods to keep and construct upon our prestigious historical past and appeared for a associate who would additional our mission, in addition to an elevated international platform to carry classical music to new audiences all around the world. Apple, with its personal storied historical past of innovation and love of music, is the best residence to usher within the subsequent period of classical and has proven true dedication in direction of constructing a future wherein classical music and know-how work in concord. It’s my imaginative and prescient and my sincerest dream that we’re all part of this future.
Robert von Bahr, BIS Data Founder
BIS Data will change into part of Apple Music Classical whereas retaining your complete personnel of BIS.
