January 24, 2023
PRESS RELEASE
Apple builds on privateness dedication by unveiling new training and consciousness efforts on Knowledge Privateness Day
Cupertino, California In celebration of Knowledge Privateness Day, Apple immediately unveiled a brand new set of instructional sources designed to assist customers take management of their knowledge.
As threats to the privateness and safety of private data are on the rise, a brand new Immediately at Apple session will educate customers on how they will safeguard their knowledge. And to drive consciousness concerning the significance of knowledge privateness, Apple has additionally partnered with Apple TV+ Ted Lasso star Nick Mohammed in “A Day within the Lifetime of an Common Particular person’s Knowledge.”
These training efforts construct on Apple’s lengthy observe document as a privateness chief, with improvements that give individuals extra perception into how their knowledge is used — and extra instruments to guard it. As an organization that believes privateness is a basic human proper, Apple designs options like App Monitoring Transparency and Privateness Diet Labels, which put customers within the driver’s seat with regards to their knowledge.
Defending Customers’ Privateness with Immediately at Apple
Starting Saturday, January 28, a brand new Immediately at Apple session, “Taking Cost of Your Privateness on iPhone,” will discover options together with Mail Privateness Safety, Security Examine, Location Companies, and passkeys. On this session, attendees will find out how they will customise every characteristic based mostly on their particular person privateness preferences.
Immediately at Apple gives free artistic classes to assist prospects get probably the most out of their Apple merchandise. This new 30-minute session shall be obtainable in any respect Apple Retailer areas all over the world, and prospects can now additionally join Group Bookings and schedule a session for his or her group, group, or class.
Anybody — no matter expertise stage — can join Immediately at Apple classes at their native Apple Retailer by registering at apple.co/skills-privacy.
“We created Immediately at Apple to spark creativity and allow our prospects to get probably the most out of their Apple merchandise and options,” mentioned Tracey Hannelly, Apple’s senior director of Retail Engagement and Advertising and marketing. “We’re thrilled to supply this new Immediately at Apple session to assist our prospects study extra about our industry-leading privateness options as we rejoice Knowledge Privateness Day.”
Constructing in Privateness from the Floor Up
Privateness is constructed into all of Apple’s services from the bottom up, from the second customers open their gadgets to each time they use an app. Apple merchandise and options embrace modern privateness applied sciences designed to attenuate how a lot consumer knowledge anybody can entry.
For this reason Safari throws trackers off the path. It’s why the Well being app retains consumer data underneath wraps, and why Siri learns what the consumer wants slightly than who they’re. These are simply a number of the dozens of privateness options that Apple has constructed into the muse of each product and each service it creates.
Apple believes that each consumer ought to have clear insights into how their knowledge is used, and instruments to determine when to share their knowledge and who to share it with. The whimsical quick movie “A Day within the Lifetime of an Common Particular person’s Knowledge” invitations customers to comply with Apple TV+ Ted Lasso star Nick Mohammed via his common day, explaining how unhealthy actors misuse knowledge — and the way Apple works to maintain his private data protected.
“At Apple, we’re centered on designing gadgets, options, and companies that preserve customers in command of their private knowledge,” mentioned Erik Neuenschwander, Apple’s director of Person Privateness. “Over time we’ve built-in highly effective privateness controls into our working techniques. This movie and our new Immediately at Apple classes will present customers how they will make the most of a number of the options we provide, and perceive how privateness is on the middle of the whole lot we do.”
This dedication to transparency and management — and to privacy-protecting improvements throughout its know-how — provides Apple customers extra selection and extra management over their private data. On Knowledge Privateness Day and each day, groups throughout Apple are pushing this work ahead. Be taught extra about Apple’s privateness options by visiting apple.com/privateness.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Immediately, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.
Press Contacts
Trevor Kincaid
Apple
(202) 281-6403
Apple Media Helpline
(408) 974-2042
