The launch of Apple’s Imaginative and prescient Professional blended actuality headset might be hampered by the shortage of apps from main platforms.
CMS specialist Storyblok has launched a survey of 500 customers revealing that 81 p.c are nervous concerning the absence of key apps impacting the machine’s promised “transformative content material experiences.” Over half mentioned they have been “very involved.”
Netflix is the newest supplier to substantiate that it gained’t be launching a Imaginative and prescient Professional app alongside Google not offering a local YouTube app. Music streaming big Spotify has additionally indicated that it has no plans for a Imaginative and prescient Professional app.
This spells hassle given 64 p.c plan leisure as the principle Imaginative and prescient Professional exercise, the very best of any use-case. Gaming (63%), internet looking (52%) and social media (51%) rounded out the highest deliberate use instances.
Whereas many customers stay enthusiastic about Imaginative and prescient Professional’s potential – 61 p.c are extra now than at announcement and 56 p.c anticipate every day use – many might be disillusioned with the truth of “app absence” from their favorite platforms.
Key survey findings:
- 63 p.c assume Imaginative and prescient Professional superior to Meta Quest 3, with 23 p.c disagreeing
- Lack of apps/content material was the second most cited cause to not buy in 2023, trailing solely pricing considerations
- 39 p.c unwilling to purchase this yr reported lack of apps as the principle barrier
“With out nice content material, Apple Imaginative and prescient Professional goes to battle past early adopters,” mentioned Storyblok CEO Dominik Angerer. “A few of the hottest content material platforms not having apps is clearly a setback for Apple’s introduction of spatial computing.”
Angerer urged manufacturers to rethink content material methods for the rising vary of units, as endurance for a restricted Imaginative and prescient Professional ecosystem could fade regardless of present shopper curiosity.
With builders and platforms sluggish to construct out Imaginative and prescient Professional capabilities, the preliminary receptiveness amongst consumers might wane if the content material fails to match the excessive expectations which were set.
The complete survey outcomes may be discovered right here.
(Picture Credit score: Apple)
See additionally: Wi-Fi HaLow trials underway for good house and IoT purposes
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