Bol holds a big lead within the Twinkle100, the listing of the most important on-line retailers within the Netherlands. The income of Bol, as the corporate is now merely referred to as, is greater than twice as excessive as that of the runner-up, which shares the identical proprietor.
Behind the chief Bol, listed with a Dutch on-line income of over 4 billion euros final 12 months, Albert Heijn takes the second spot with 1.7 billion euros in income. The grocery store chain, like Bol (previously Bol.com), is owned by Ahold Delhaize. Coolblue secures the third place on the listing, adopted by Zalando. Amazon follows, with an estimated Dutch annual income of 900 million euros in 2022.
No newcomers within the prime 10
The highest 10 of the Twinkle100 consists of the very same names as the highest 10 from the earlier 12 months. Amazon and Zalando have switched positions, as have Jumbo and Picnic, however the different rankings stay unchanged.
The prime 10 on-line shops within the Netherlands now seems as follows:
| 1 | Bol | € 4.02 billion |
| 2 | Albert Heijn | € 1.7 billion |
| 3 | Coolblue | € 1.55 billion |
| 4 | Zalando | € 915 million |
| 5 | Amazon | € 900 million (estimate) |
| 6 | Jumbo | € 670 million |
| 7 | Wehkamp | € 663 million |
| 8 | Picnic | € 610 million |
| 9 | Apple | € 480 million |
| 10 | Ikea | € 420 million |
Amazon not so dominant
With its fifth place, Amazon performs a comparatively modest function in Dutch ecommerce. Whereas it’s the clear chief in a number of bigger European nations like Germany, France, and the UK, it faces a competitor over six instances its measurement within the type of Ahold Delhaize within the Netherlands, at the least in line with information from the Twinkle commerce journal and the Centre for Market Insights of the Amsterdam College of Utilized Sciences.
Amazon performs a comparatively modest function within the Netherlands
An element to think about is that Amazon solely fairly lately started focusing on the Netherlands with a devoted net division retailer, from March 2020.
First decline in income
In response to the report, revenues of the 300 largest Dutch on-line shops decreased with a mean of two p.c. Their mixed income reached 26 billion euros this 12 months. This was the primary lower measured in its sixteen editions.
Revenues of the most important Dutch on-line shops decreased 2%.
Of the ten highest-ranked firms within the Twinkle100, 4 (Amazon, Apple, Ikea, and Zalando) are additionally listed within the prime ten of an identical rating for the German market. EHI and ecommerceDB lately revealed an inventory of a complete of one thousand on-line retailers there.
Prior to now calendar 12 months, the mixed income of the highest thousand on-line retailers in Germany was decrease than the earlier 12 months, marking the primary decline in 15 years. Particularly firms excessive on the listing skilled decreased income.
