Cisco Accomplice Summit 2023 was final week, and I’m nonetheless feeling the thrill! We had a document variety of attendees and beautiful Miami seashores to soak up (what a terrific new location!). The entire expertise was powered by info, inspiration and connection.
“We didn’t simply carry out this yr—we remodeled!” I really like the best way Jeff Sharritts, EVP and Chief Buyer and Accomplice Officer, captured the essence of what Cisco and our companions achieved this previous yr. Partnership has been in our DNA since we began 27 years in the past, and we’re creating the longer term collectively!
On the coronary heart of that future is associate managed providers—you might hear its regular beat all through the occasion. It was there within the keynotes and throughout our management’s shows: Chuck Robbins, Jeff Sharritts, Oliver Tuszik, Jonathan Davidson, Liz Centoni, Jeetu Patel, the Geo Leaders and extra all highlighted managed providers as THE approach to ship outcomes to our prospects. I used to be delighted to see managed providers gaining much more momentum and honored to share my views with a spread of audiences on the occasion. With a projected $161B TAM by 2027, managed providers will make up 46% of what Cisco sells by that very same yr.
However make no mistake: managed providers isn’t simply in regards to the future—it’s right here in the present day! In a latest survey, 82% of Accomplice Summit attendees reported that they’re already rising their managed providers follow and named it as their high precedence in assembly buyer wants. We’ve got 18 associate managed-ready gives prepared in the present day. And our sellers get 2x payout for promoting associate managed providers!
I had the possibility to talk with Hege Stoere and Goran Gustavsson of MSP Advania at Cisco Accomplice Summit 2023
And let’s not overlook the purpose of the “Larger Collectively” theme this yr! This isn’t about Cisco simply shifting issues ahead for the sake of innovation. Buyer wants drive our companions’ wants—and ours too.
“We’re attempting to develop our managed providers contracts and so including extra to that portfolio, particularly with all of the enterprise that we do with Cisco… It could possibly’t damage … and we are able to add items and elements to get to that remaining resolution.”
—Steve Wylie, Senior Vice President and Normal Supervisor, East Majors, for Trace3
Precisely! Prospects are after outcomes, which require managed providers. At Cisco, our focus is making issues easier and safer for companions to sew collectively options and create these outcomes. All of us need the identical factor ultimately; we’re all working in the direction of the identical objectives.
In order that transformation Jeff talked about? We’re already there, hand in hand with our companions.
Talking of transformation. Oliver, our cheerful-yet-fearless channel chief since 2018, took the stage in his new position as President of EMEA. He’s been an unbelievable chief and mentor, and I really feel fortunate to have labored so carefully with him. On the similar time, we had been thrilled to welcome Rodney Clark at Cisco Accomplice Summit—he’ll be part of us in January as Senior Vice President of Partnerships and SMB. A lot of Rodney’s profession has been within the channel, and he’s come to Cisco particularly as a result of we’re a partner-led firm. I’m very excited to proceed the associate journey with him!
What’s new? Key managed providers bulletins
We’ve been busy this yr, so we had been in a position to share thrilling new developments at Cisco Accomplice Summit!
To start out with, we’ve strengthened our help for companions! Our Accomplice Superior Help for MSPs is a groundbreaking CX service designed for companions who want greater ranges of help, quicker resolutions and accelerated outcomes. Guided API help, quicker entry to award-winning TAC providers, and automatic RCA & RMA instruments scale back decision time as much as 50%! This can be a actual game-changer for MSPs. Right here’s how Denzil Samuels, our VP of world CX associate success, places it:
“It’s exhausting to think about that [as of 2021], the one method we helped companions remedy issues for his or her prospects was by e-mail and phone calls and right here we’re speaking about digital transformation… Now, when the shopper calls [a partner] they usually open an issue ticket, Cisco immediately sees it. And it’s not only a basic TAC group—it’s a specialised group of architects that may see it. So, we are able to now assist them diagnose a few of these points in real-time and give you an answer in real-time. We’re actually shifting the dial from reactive to proactive to predictive to even prescriptive.”
—Denzil Samuels, VP of World CX Accomplice Success
Learn extra our in weblog.
Safety prioritized in three of our new associate managed-ready gives
Our new Managed XDR (Prolonged Detection and Response) supply, designed for MSPs with safety operations facilities needing superior risk detection and response. This unified, extensible supply is bolstered by key incubation companions together with ATSG, Port53, ATEA, Telenor and Sentinel.
Our new Managed Firewall supply expands perimeter safety; its modern options permit for scalability, multi-tenancy, and superior automation—all to scale back TCO and enhance MSP income alternatives.
And our Safe Networking MSP Marketing campaign helps companions go to market quicker and scale extra successfully with an SMB and industrial buyer safety and networking resolution that mixes Meraki, Safe Firewall, and Cisco+ Safe Join. We’ve additionally included guided service creation, nice programmatic pricing, and incentives so Cisco supplier companions can seize new alternatives within the increasing managed safety market.
So we’ve bought help, we’ve bought safety—we’re additionally constructing for pace! The MSP Expressway for SMB play places companions into the quick lane as they pursue the rising SMB market alternative. Scalable partner-ready gives mix the Cisco cloud platforms for networking, safety and collaboration with sources, instruments and finest practices to speed up time to market.
I additionally had the possibility to talk with Paul Hager, VP of Providers at Ingram Micro, at Cisco Accomplice Summit 2023
That’s quite a bit to digest, I do know! To high off this feast of innovation, Let’s end with one thing particularly candy.
As a result of kudos are so as!
Among the many winners of the Cisco Accomplice Summit 2023 awards, assist me congratulate:
- KDDI Company (APJC): Managed Providers Accomplice of the 12 months, World
- Logicalis: Managed Providers Accomplice of the 12 months, Americas
- TM Know-how Providers Sdn Bhd: Managed Providers Accomplice of the 12 months, APJC
- NTT DATA, Inc. Belgium: Managed Providers Accomplice of the 12 months, EMEA
See a full checklist of all Accomplice Summit 2023 award winners.
So sure, Cisco Accomplice Summit was quite a bit to soak up! Jeff left us with three principal takeaways, which I’ll share with you:
1) We’ve got an enormous alternative in entrance of us.
2) The tempo of innovation and acceleration, and the state of the portfolio, are the strongest we’ve seen in many years, with every part we have to win.
3) Most significantly: Cisco is, and can all the time be, a partner-led firm.
We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Linked with #CiscoPartners on social!
Cisco Companions Fb | @CiscoPartners Twitter | Cisco Companions LinkedIn
Share:
