Athena Severi co-founded Titan Community, an Amazon-seller group, in 2019 with Dan Ashburn, a U.Okay.-based service provider. Earlier than that, the pair launched China Magic for product sourcing.
Titan Community hosts in-person occasions and gives workshops, mentoring, and collaboration.
Severi and I not too long ago mentioned Titan, promoting on Amazon, and extra. All the audio of our dialog is embedded beneath. The transcript is edited for size and readability.
Eric Bandholz: What do you do?
Athena Severi: I’ve the biggest mastermind on the planet for Amazon sellers known as Titan Community. I began my journey on Amazon 9 years in the past with my very own model.
I’m into constructing group. After I received into Amazon, I began placing on dinners, occasions, and seminars, after which it become a cruise, after which it become a visit to China. It’s been a very enjoyable, adventurous, loopy journey.
Bandholz: Inform us about your mastermind.
Severi: We’ve introduced collectively some highly effective trade leaders. These guys are within the trenches, eight to nine-figure sellers. We have now consultants in sourcing, branding, outdoors site visitors, and extra. We name it Titan as a result of they’re the titans of the trade.
The place you’re at within the ecommerce journey determines your focus. Somebody looking for their first product has completely different wants than somebody doing one million a month in gross sales. Every has distinctive ache factors, strengths, and focus.
The way it works. We onboard you and begin with a one-on-one technique name. You get assigned to a Titan mentor, somebody who’s a couple of steps forward of you within the sport. Everybody’s completely different. Your ambition degree will probably be completely different than the following man. Are you seeking to exit? Are you on the lookout for money move? What are you making an attempt to realize? Based mostly on these objectives, you’ll be assigned to a small group of like-minded people at an identical place of their journey.
Bandholz: What do your in-person occasions appear to be?
Severi: My background is in occasions. After I put issues on, it’s like a complete different universe. We decide a good looking location, and we do the networking within the pool and on the seashore. Many entrepreneurs maintain every part near their chest, so we’ve constructed a world the place people can construct belief with one another, have a couple of drinks, and benefit from the atmosphere as they type that relationship. I like watching folks’s eyes mild up and seeing how they join. Occasions are my calling, what I used to be meant to do.
We have now workshops at our occasions, three or 4 hours. They’re very hands-on — conversion, pay-per-click, product, technique.
All instructed we’ve about 4 or 5 occasions a 12 months.
Bandholz: Do you could have opponents in the identical area?
Severi: The primary time this occurred was in China. Two of our guys had been promoting comparable merchandise. I took them to a room and mentioned, “You’ve got two choices. You may both have friction, or you possibly can collaborate. I counsel you collaborate.”
They went to their suppliers, leveraged the dimensions of their orders collectively, mixed containers, and have become pals. I’m not saying that’s going to occur on a regular basis. Wholesome competitors is an effective factor.
There’s loads of room for everybody on Amazon.
Bandholz: What’s the splendid member of Titan Community?
Severi: We’re on the lookout for mental property and distinctive manufacturers that talk to their viewers. We don’t search cookie cutters. We’re serious about model house owners and their tales. The merchandise are doing properly as a result of they’re completely different.
For instance, we’ve a member model for particular wants kids. The lady who began it has a good looking story. We consider in that model. We search for one thing that we are able to develop. Profitable sellers perceive who they’re serving.
We’ve been leveraging AI for analysis. What we are able to do in 5 minutes with AI is insane. It used to value 1000’s and take months.
ChatGPT can create a model from scratch — begin to end — the merchandise, suppliers, every part. Midjourney can design a product. It’s loopy.
With AI, we’re in a brand new period. Everybody’s like, “The gold rush of Amazon’s over.” I’m like, “No, we’re simply getting began.”
Bandholz: The place can folks be a part of the group or discover you?
Severi: TitanNetwork.com. I’m on Instagram and Fb. In the event you’re beginning, go to GenesisBootcamp.com.
