Kodeco is the brand new raywenderlich.com! Study the place it began, and what led us to a rebrand.
– By Ray Wenderlich, Founder
This put up is one in a sequence about our rebrand; learn all of them right here:
Introducing Kodeco — the New raywenderlich.com
Why Rebrand? The Backstory of raywenderlich.com – (you’re right here)
To Infinity and Far, Far Past
319 Days to Constructing a New Model
You’ve in all probability observed that raywenderlich.com has made an enormous change: We now have a brand new look, and a brand new identify!
Welcome to Kodeco: the brand new raywenderlich.com!
Whereas the location would possibly look a bit totally different, don’t fear: you’ll nonetheless have entry to the identical nice materials you’ve at all times loved along with your membership. However it’s possible you’ll be questioning:
- Why is raywenderlich.com rebranding?
- Why are we doing this now?
- Why did we select the identify Kodeco?
- What’s new, and what’s altering?
Let’s dive in!
Why Is raywenderlich.com Rebranding?
About 10 years in the past, I give up my job to turn into an indie app developer. As I used to be making apps, I began my very own private weblog to share issues I used to be studying alongside the way in which.
However through the years, the location grew far bigger than one particular person’s private weblog. Now, I’m a small a part of a tremendous group of over 300 gifted builders from around the globe who workforce as much as assist the group be taught and turn into consultants in cellular improvement.
Again after I first created raywenderlich.com, I by no means imagined that the location would remodel from my private weblog into the group useful resource that it’s right now. If I had recognized, I by no means would have named the location raywenderlich.com. As an alternative, I’d have picked a reputation that higher represented all of us.
In reality, I strongly thought-about rebranding the location as early as seven years in the past, and bought a number of totally different domains comparable to tutorialteam.com, rwtutorials.com, and so forth. Nevertheless, the timing simply wasn’t proper; there’s an enormous quantity of labor that goes right into a rebrand, and our workforce was just too small to deal with it.
Why Are We Doing this Now?
However now issues are totally different! Since I first thought-about rebranding the location, our workforce has grown significantly:
- A Rising Workforce: We now have over 300 authors, editors and leaders at raywenderlich.com, together with a full-time workers of 25 individuals.
- A Rising Library: Our library now contains over 5,000 movies, 2,000 articles and 40 books on cellular improvement.
- A Rising Scope: We’re not merely an iOS website anymore: We now cowl all points of cellular improvement, together with Android, Flutter, Server-Aspect Swift, Unity and extra!
We’re now on the stage the place we completely want a brand new model that higher displays the truth of what we’re as a workforce and as a website. We want a model that makes it clear:
- We’re not a single particular person’s weblog anymore; we’re a group of builders who like to be taught and share our data with the world.
- We’re not a tiny little website anymore; we’re a world-class instructional platform and group.
- We’re not solely an iOS website anymore; we now cowl all points of cellular improvement, and we’ll cowl much more topics sooner or later!
In different phrases, raywenderlich.com has leveled up! I like to consider it just like getting a status class in D&D. :]
Why Did We Select the Identify Kodeco?
We thought-about a whole lot of various identify potentialities for the brand new model, and the one which got here up on prime was Kodeco (feels like co-DECK-ko).
What we love about this identify is that it combines the concept of “code” and “echo”. Our workforce makes a speciality of creating high-quality cellular improvement tutorials, the place our consultants present you write code, and readers then “echo” of their footsteps.
Much more, after following our tutorials, readers typically find yourself with careers in cellular improvement and turn into consultants themselves. They then begin to share, or “echo” their data, by giving talks at meetups or conferences, mentoring junior builders or by becoming a member of our tutorial workforce, instructing and galvanizing the following era of builders.
In different phrases, this website is all about instructing in a mode the place readers “echo” what we do, and the teachings we train additionally “echo” by different builders, who pay it ahead throughout future generations.
Another excuse we like Kodeco: It’s an entire lot simpler to spell and sort than raywenderlich.com! :]
What’s New, What’s Altering, and What’s Staying the Similar?
Actually, the one factor that has modified is the identify and the location’s look. The whole lot else is similar. It’s like rising up: If your loved ones strikes to a brand new home, the deal with modifications and the home itself appears to be like new, however the whole lot inside shortly appears to be like like house once more. We’re nonetheless the identical bootstrapped firm we had been earlier than. We nonetheless have the identical inside workforce in place. We nonetheless imagine in the identical values and have the identical ethos that we’ve at all times had.
And our content material contributors? They’re nonetheless all right here, too! As an alternative of being often called the raywenderlich.com Tutorial Workforce, they’re now proudly often called Workforce Kodeco. Your whole favourite authors and instructors are nonetheless right here that can assist you ability up and develop your future as a developer. All of the content material that you simply had entry to earlier than, you’ve entry to now… together with many new issues we’re cooking up!
We’re extremely enthusiastic about this subsequent chapter of our improvement, and may’t wait so that you can be a part of us on the journey!
