NAB Present stands as a transformative crossroads, the place the previous, current, and way forward for media converge. Since its inception in 1923, the Nationwide Affiliation of Broadcasters’ flagship occasion has been a cornerstone of the {industry}, uniquely mixing content material and expertise.
Right this moment, we’re witnessing a unprecedented evolution, the place AI is revolutionizing each side of content material creation, distribution, viewer engagement, and monetization. The present serves as a robust stage to witness firsthand the profound influence of AI on the {industry}. At Microsoft, we’re bringing these components to life throughout our platform and ecosystem. Attendees will see that we’ve moved past hype and are deploying this expertise at scale powered by knowledge and the Microsoft Cloud.
That is an period outlined by tech depth, characterised by personalised content material supply, on-demand streaming companies, data-driven promoting, and a shift in the direction of immersive and interactive experiences. We’re dedicated to empowering our clients to navigate these modifications efficiently. Whether or not you’re a content material creator, broadcaster, advert company, or streaming platform, adapting to the expectations of a world, tech-savvy viewers is crucial. This shift presents each challenges and alternatives, and at Microsoft, we stand prepared with our companions on this dynamic panorama.
Our industry-specific options are designed to boost manufacturing effectivity and cost-effectiveness, whereas our superior analytics unlock worthwhile insights. We’re redefining the video enhancing course of to drive viewers engagement and amplify personalization.
As AI catalyzes one of the crucial profound transformations within the {industry}’s historical past, I’m personally thrilled to ask you to hitch us in redefining the way forward for creativity, content material, and experiences.
Microsoft for media and leisure
Remodel the way forward for creativity, content material, and digital experiences
Microsoft empowers media organizations to realize extra by means of a trusted and safe platform supported by a complete accomplice ecosystem. Be a part of us at our sales space (W2657) to see how knowledge and AI are reimagining the media panorama.
Empower content material creators and distributors
Elevate the viewer expertise
- Expertise your AI assistant at work with Microsoft Copilot for Microsoft 365, the place AI helps automate and personalize the content material creation course of, providing a brand new approach to work.
- Captivate your viewers with Microsoft Azure PlayFab instruments for partaking content material that routinely adapts to viewer preferences and habits.
Reimagine monetization methods
Come see the way forward for interactive TV
Come go to the Capitalize Zone (W2149) to expertise Beat the BUZZR®️. Beat the BUZZR®️ takes the way forward for interactive TV to the following stage by showcasing its dynamic interactivity utilizing content material from Fremantle’s BUZZR®️ community, a treasure trove of popular culture and sport present classics, leveraging the collaborative strengths of Microsoft, NVIDIA, and an intensive accomplice ecosystem.
Beat the BUZZR®️ not solely invigorates these traditional packages with interactive components like quizzes, trivia, and personalised insights but in addition opens the door to progressive monetization methods for content material homeowners. This platform serves as a testomony to how the clever use of information and AI can revolutionize each viewers engagement and income era. Dive deep into your favourite episodes and see how Beat the BUZZR®️ is crafting new potentialities for content material monetization, making each interplay a possibility to captivate and capitalize.
On the coronary heart of this transformation is a coalition of esteemed companions:
- Prime Focus Applied sciences breathes new life into archival content material, using their CLEAR AI to deepen and enrich metadata, unlocking a treasure trove of interactive potential.
- MediaKind revolutionizes the broadcasting expertise, making dynamic advert placements and seamless content material supply a actuality, making certain every second resonates with crystal readability.
- Alice & Smith stretches the bounds of fan interplay with XR Server, making the leap from passive commentary to lively, immersive participation.
- Microsoft Promoting redefines the promoting panorama, integrating interactive, real-time content material that speaks on to viewers’ pursuits and passions.
- SymphonyAI’s Revedia delivers a masterclass in analytics, turning uncooked knowledge right into a goldmine of insights, enhancing content material technique, and fine-tuning monetization fashions.
- UIC Digital elevates the consumer expertise, melding intuitive design with charming aesthetics whereas integrating all techniques and parts seamlessly to make sure the consumer journey is as partaking because the content material itself.
Every accomplice demonstration within the NAB Capitalize Zone is a portal to understanding how these contributions not solely help the Beat the BUZZR®️ expertise but in addition contribute to new income fashions and engagement methods within the media panorama.
Hear from Microsoft and {industry} experience within the periods
Along with catching us at our sales space, you possibly can hear from Microsoft in a wide range of methods. Under are the completely different periods you’ll be capable to discover Microsoft at.
Keynote session
AI in Media and Leisure—Hear from Paige Johnson, Microsoft’s Vice President of Media Trade, and different {industry} leaders in a dialog across the purposes of AI in Hollywood and the advantages and pitfalls of its rising use in productions and growth.
Microsoft periods
- Unscripted Evolution: How AI is Reshaping Actuality TV and Documentaries—Hear from Andy Seashore, Microsoft’s Chief Know-how Officer of Media and Leisure, and different {industry} leaders on the thrilling AI expertise that may assist creators unleash new types of unscripted content material, even for actuality TV and documentaries.
- Leveraging Azure AI for Media Manufacturing and Content material Monetization Workflows—Hear from Andy Seashore, Microsoft’s Chief Know-how Officer of Media and Leisure, and Amit Tank of MediaKind as they talk about how Generative AI can streamline media manufacturing, scale back prices, and speed up content material supply to market at scale.
- Retro Reimagined: Monetizing the Way forward for Interactive TV—Hear from Andy Seashore, Microsoft’s Chief Know-how Officer of Media and Leisure, and different {industry} leaders as they dive into the transformative journey of traditional content material into the interactive digital age. They’ll discover the Beat the BUZZR®️ showcase and talk about how the partnership got here to be.
- AI-Empowered Monetization: New Content material Methods for Media Corporations—Hear from Andy Seashore, Microsoft’s Chief Know-how Officer of Media and Leisure, as he joins NVIDIA to debate new income alternatives and methods for within the content material economic system, together with predictive analytics and personalised suggestions to automated content material curation, era, and focused promoting.
- Content material Credentials – New Necessities for Media Provenance Labels for Gen AI Content material—Hear from Andrew Jenks, Microsoft’s Director of Media Provenance and Government Director of the Coalition for Content material Provenance and Authenticity (C2PA), and different {industry} leaders as they offer an replace on the C2PA’s requirements for sustaining media provenance labeling with the emergence of generative AI.
- Panels on New Challenges and Alternatives in Media—Hear from Andrew Jenks, Microsoft’s Director of Media Provenance and Government Director of the Coalition for Content material Provenance and Authenticity (C2PA), and different {industry} leaders as they talk about how broadcasters, service suppliers, and networking expertise firms are creating and deploying superior Core Networks to maximise the alternatives of NextGen (ATSC3) Broadcasting.
Microsoft allows media organizations to realize extra by means of a trusted and safe platform constructed to empower content material creators and distributors, improve the viewer expertise, and reimagine monetization methods. Extra data may be discovered on Microsoft media and leisure {industry} options.
Silvia Candiani leads Microsoft’s Worldwide Telecommunications and Media Trade, overseeing {industry} technique, go-to-market plan, ecosystem development, and resolution growth. Silvia was previously CEO of Microsoft Italy, targeted on accelerating digital transformation. Previous to Microsoft, Silvia led Shopper Advertising for Vodafone in Italy and was beforehand a advisor at McKinsey within the Media and Telecommunication industries. She has a BA from Bocconi College and an MBA from INSEAD. Silvia can also be a member of the Bocconi College Alumni Advisory Board and Lavazza Group.
