Polish on-line market Allegro has launched in Slovakia, with a devoted web site. The growth follows the corporate’s growth into the Czech Republic final yr. {The marketplace} has already introduced plans of future launches in different European nations.
Allegro is a well-liked on-line market that was based in 1999, in Poland. Final yr, it generated a income of just about 1.8 billion euros (8 billion Polish zloty) in Poland alone. This was a rise of 19.7 p.c in comparison with 2022. In response to the corporate, nearly 150 thousand retailers are at the moment promoting on the Polish market.
1.6 million lively consumers in Czech Republic
The corporate expanded internationally for the primary time final yr, with the launch of a devoted market within the Czech Republic. Within the final quarter of the yr, it achieved 1.6 million lively consumers. Now, Allegro has used that momentum with a launch in Slovakia.
‘Virtually half of the Slovak inhabitants is already conversant in Allegro.’
In response to the platform’s personal market analysis, nearly half of the Slovak inhabitants is already conversant in the Allegro model. Due to that, the corporate expects to shortly obtain an analogous quantity of lively consumers like within the Czech Republic.
Worldwide technique
The launch is a part of Allegro’s worldwide technique. It needs to develop into a dominant participant in Europe, with a present deal with Central and Japanese Europe. The transfer into Slovakia offers the corporate the chance to check its operations and logistics there, in preparation for entry into different markets. It has already introduced plans of launching in Hungary, Slovenia and Croatia quickly.
