For the second consecutive yr, Zalando has seen a decline in its income. A rising portion of its revenue comes from gross sales companions on the platform. Zalando goals to actively concentrate on offering assist to different ecommerce corporations.
Along with annual figures, Zalando has additionally launched an replace of its technique. Life-style merchandise and B2B providers are essential on this replace.
Income and revenue
Zalando closed the previous yr with a income of 10.1 billion euros, 1.9 % lower than in 2022. The revenue had already barely decreased that yr as properly. Nevertheless, Zalando operates with a greater return: the EBIT virtually doubled final yr, reaching 350 million euros. The German firm recorded a web revenue of 83.0 million euros in 2023, in comparison with 16.8 million within the earlier yr.
Zalando’s web revenue quintupled in 2023.
Zalando noticed the variety of lively clients lower by 1.6 million final yr, to 49.6 million European consumers. The variety of orders decreased by ten instances that quantity; Zalando obtained 16 million fewer orders, however with a barely increased common quantity (+5.6 %). The corporate goals to develop its buyer and order base once more by increasing with life-style merchandise, together with sports activities objects and toys.
Market
Third-party gross sales have gotten more and more necessary for Zalando. Market companions accounted for 4.9 billion in gross sales in 2023, half a billion greater than in 2022. They represented 34 % of Zalando’s B2C buying and selling quantity. In its technique replace, Zalando positions itself explicitly as an organization with each a B2C and a B2B division, which may also be reported individually.
ZEOS
Final fall, Zalando launched success for third-party retailers beneath its new ZEOS model. Below this banner, it goals to “form the European trend and life-style trade past its personal client enterprise”. Zalando allows ecommerce transactions past its personal platform, for instance, through About You, ASOS, or Otto.
Zalando allows transactions past its personal platform.
Apart from logistics, ZEOS goals to assist different ecommerce corporations with software program and providers, Zalando signifies. The great revenue figures give the corporate the chance to put money into the strategic priorities of its ecosystem imaginative and prescient, in line with co-CEO Robert Gentz. “We’ve got the monetary power to efficiently construct the pan-European ecosystem for trend and life-style ecommerce.”
