Dutch on-line furnishings retailer Fonq has acquired Naduvi, a competing on-line platform, that sells furnishings by dropshipping merchandise to customers. Combining scale and competencies will convey extra focus to each firms. The amount of cash concerned within the deal was not disclosed.
Fonq is an internet retailer that sells furnishings from the Netherlands. Its competitor Naduvi, additionally from the Netherlands, sells furnishings and residential equipment as effectively. Nonetheless, the latter sells merchandise straight from producers and suppliers by means of dropshipping, which eliminates the necessity for a warehouse.
Mixed scale
Now, Fonq is taking on Naduvi. Moreover, Naduvi’s founder Itai Gross will turn into the CEO of each firms. “Fonq is a lovely model with a robust proposition. With our mixed scale, and the competencies and expertise that Naduvi brings, we will commercially strengthen our place. I stay up for additional constructing on the muse that Fonq has laid over the previous years with our groups, suppliers and companions”, mentioned Gross.
‘It will be important for Fonq to stay competitively sturdy.’
In line with the businesses, the acquisition brings extra concentrate on creating a particular assortment and buyer journey. “We’re in a difficult market, the place it is crucial for Fonq to stay competitively sturdy. This acquisition ensures that. We, because the Board of Administrators, have faith that the competencies of the Naduvi workforce will strengthen the corporate”, mentioned Advert Scheepbouwer, Chairman of the Board of Administrators.
