Tuesday, February 20, 2024
HomeeCommerceThe Platform Group acquires Hood Media

The Platform Group acquires Hood Media


The Platform Group has taken over Hood Media. This provides TPG management over Hood.de, one of many ten largest on-line marketplaces in Germany in keeping with the brand new proprietor. The acquisition was financed from its personal sources.

Based in 1999, Hood.de gives gross sales house for practically 5 thousand lively sellers in over twenty product classes. Lately, the platform belonged to the Signa Group, which turned bancrupt on the finish of 2023. Hood Media had been on the market for a while.

Shopper items section

{The marketplace} can be added to TPG’s shopper items section. Dominik Benner, CEO of The Platform Group, is happy with the addition of 1000’s of latest market sellers. He highlights Hood.de’s lengthy historical past and hints at investments within the market. The acquisition worth has not been disclosed.

‘Our aim is to actively develop Hood.de additional.’

Specialised marketplaces

The Platform Group is constructing an in depth portfolio of notably specialised marketplaces, which are gaining floor in European ecommerce. These embrace platforms in sectors corresponding to furnishings, automobiles, luxurious, and equipment. TPG operates in each the B2B and B2C markets. Final 12 months, the group merged with trade peer Fashionette, additionally from Germany, and located a purchaser for its magnificence and smartphones divisions.

Avocadostore

TPG has remodeled twenty investments and acquisitions since 2020. Final month, the group introduced an funding in Avocadostore, a number one digital market for sustainable merchandise in Germany. Fifteen hundred retailers and types are linked to the platform.

TPG has additionally taken a majority stake in Avocadostore.

TPG will not be executed shopping for but, the corporate emphasizes as soon as once more. On the finish of final 12 months, the group introduced plans for three to eight acquisitions, a goal that’s now being repeated. Two takeovers have up to now been effectuated.



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