Posted by Allison Chang (Product Supervisor, Google Play), Weifang Solar (Product Supervisor, Chrome OS), Manuel Wang (Product Supervisor, Google Play Console), and Marcus Leal (Product Supervisor, Google Play)
Your Play Retailer itemizing is the easiest way to assist potential customers perceive the performance and worth of your app. The belongings and data you present – descriptions, pictures, and movies – are important to customers trying to decide on what to obtain.
Tailoring your app’s belongings to every kind issue is extra essential than ever, as customers are more and more investing in linked gadgets past their telephones, reminiscent of tablets, good watches, and TVs. In truth, the variety of energetic non-mobile Android gadgets has grown nearly 30% within the final 12 months.
At present, we’re saying new options that put extra of your retailer itemizing belongings entrance and heart in Google Play. We’ll additionally stroll by some finest practices that can assist you optimize your itemizing and generate significant installs on your app.
Adjustments on Giant Screens
New Content material-Ahead Codecs on Play Homepages
On giant screens like tablets, foldables, and Chromebooks, we’re persevering with to make enhancements that can allow customers to find one of the best apps for his or her gadgets. As we showcased at I/O earlier this 12 months, we’re redesigning the Play Retailer for big screens and utilizing your screenshots, movies, and descriptions immediately in Apps and Video games Dwelling.
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| Play Retailer homepage for big screens (2023) |
The aim of this content-forward strategy is to raised symbolize your app within the retailer and assist customers make set up selections.
We’ve printed a set of content material high quality pointers as finest practices to showcase your app on giant screens. Starting early subsequent 12 months, apps with belongings that comply with these standards will have the ability to benefit from richer codecs in Play. This received’t impression your app’s promotability, simply the best way your app is displayed within the Play Retailer.
Screenshot Help for ChromeOS
When customers browse the Play Retailer on Chromebooks at this time, they see pill or telephone screenshots within the app’s retailer itemizing web page. Since this doesn’t at all times precisely painting the Chromebook expertise, we’re now launching the flexibility to add Chromebook-specific screenshots in Play Console.
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| Chromebook screenshots in Play Developer Console |
This may enable as much as 8 screenshots and can be proven totally on the Play Retailer for Chromebooks. These screenshots will seem on each your app itemizing web page and Play homepages.
We suggest utilizing 16:9 screenshots for panorama with dimensions of 1080-7690px.
To get began, go to the Most important Retailer Itemizing part in Play Console.
Updates to Pill Screenshot Pointers
With the brand new launch of ChromeOS screenshot assist, we’re additionally updating our high quality pointers for tablets for consistency throughout giant screens. Whereas beforehand uploaded pill screenshots is not going to be affected, this could assist simplify the method of producing new screenshots while you make updates to your app.
Adjustments on Telephones
Homepages for Different Units
Final month, we launched form-factor-specific homepages. This can be a devoted floor on telephones for customers which have further non-mobile gadgets. These homepages enhance the visibility of your app and retailer itemizing particulars by permitting customers to browse for titles finest suited to their good watches, TVs or automobiles – all from their telephones.
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| Homepages for different gadgets |
Search System Filters and Distant Set up
Customers may filter leads to search with a brand new machine filter in Play. With the filter enabled, search outcomes will solely embody titles which are suitable with the chosen machine.
System search filters
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| Distant set up to different gadgets |
Retailer Itemizing Finest Practices
Since these modifications will make your retailer itemizing particulars way more outstanding in Play, listed below are some methods that can assist you optimize your app belongings:
Use device-specific screenshots that reveal the core app or recreation expertise.
In Play Console, you possibly can add screenshots to point out customers how your app or recreation will look on completely different machine varieties and spotlight distinctive kind issue options. When selecting screenshots, use imagery that conveys the first person flows inside your app. This may assist customers on all gadgets anticipate what the true app or recreation expertise can be like for them.
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Use machine imagery with warning
Displaying a bodily machine in your retailer itemizing could trigger your screenshots and movies to develop into out of date shortly or alienate some customers. To avoid wasting time sustaining your belongings, use screenshots and movies of simply the app or recreation expertise.
Use high-quality pictures with the right side ratio and determination
Utilizing prime quality pictures is important to making sure your screenshots look nice on all display screen sizes. Don’t embody screenshots which are pixelated, stretched or compressed, or improperly rotated.
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Keep away from overloading belongings with textual content
To verify your screenshots and movies look nice when featured on Play homepages, keep away from utilizing an excessive amount of textual content. Since we could resize your belongings to suit sure display screen sizes, this can stop any textual content from being lower off unintentionally.
If you must use textual content, keep away from any time-sensitive copy that must be up to date regularly.
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As we proceed to check methods to characteristic your retailer itemizing info extra prominently in Play, the standard of your belongings stay as essential as ever. We hope these options and suggestions empower you to showcase one of the best of your app on all machine varieties. For extra suggestions like these that can assist you get began, go to our content material high quality pointers.
