The quantity of internet buyers in Europe decreased 1 % in 2023. Nonetheless, the quantity of standard internet buyers has remained secure. And seven out of 10 of those common internet buyers had been lively on C2C platforms, the place they purchased or offered secondhand merchandise.
These information come from the E-shopper Barometer 2023 by Geopost, a French logistics firm. The report provides perception into the newest developments and traits in on-line procuring. Greater than 24,000 Europeans in 22 international locations, between the ages of 18 and 70, participated.
In keeping with the report, the share of European internet buyers has decreased barely within the final two years. Each in 2022 and 2023, the share dropped 1 share level. The share of standard internet buyers remained secure. In keeping with 65 % of them, on-line procuring is a means to save cash.
Secondhand platforms well-liked
The usage of consumer-to-consumer (C2C) platforms is quite common for these common consumers. No less than 70 % purchased or offered on these platforms in 2023. A 3rd mentioned that their purchases of secondhand merchandise had elevated. And customers principally offered on these platforms to unlock house at residence.
Dutch internet buyers use second-hand platforms extra usually than consumers from different international locations.
There are variations once we take a look at customers in every international locations. Inside the Netherlands, 77 % of internet buyers purchased or offered on secondhand platforms. In Italy, that share was 66 %. In the UK, the share was 74 %, in Germany it was 73 % and in France it was 75 %.
7 out of 10 used social media for on-line procuring
On the identical time, social media can be ingrained in on-line procuring. Final yr, 70 % of standard internet buyers used social media to get inspiration or data. And 48 % purchased merchandise instantly by social media platforms.
