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Navigating the Future: An Overview of Forecasting at bol | Weblog | bol.com


Combination stage forecasts

The first forecast of this sub-team is the aggregate-level gross sales forecast. With this undertaking, we forecast the gross sales for the upcoming X weeks, each on the weekly and every day ranges. To provide a little bit of context round aggregation, one potential stage of aggregation might be the gross sales of the corporate as a complete. Such a forecast may also help with making company-level choices and dealing on setting targets and expectations. One other potential stage can be gross sales that come via the warehouses of bol, which is essential for operations and workforce allocation.

An essential frequent attribute of most aggregate-level forecasts in our crew is that in addition they depend upon the gross sales forecast (making them downstream forecasts), as gross sales are sometimes the first driver of many different metrics that we’re forecasting.

This leads us to a different essential forecast, which is the buyer help interplay forecast. With this undertaking, we offer an estimate of what number of interactions our buyer help brokers can count on throughout the subsequent weeks. This forecast is essential for the enterprise, as we don’t wish to over-forecast, which might result in overstaffing of buyer help. However, we additionally don’t wish to under-forecast, as that might result in prolonged ready instances for our prospects.

To guarantee that our providers (webshop, app) scale effectively throughout the peak interval (November and December), we additionally present a request forecast, that’s, what number of requests the providers can count on throughout the busy intervals.

Lastly, we offer a variety of logistics-related forecasts. Bol has a number of warehouses by which we retailer each our personal gadgets, and the gadgets of our companions who want to use bol’s logistical capabilities to make their enterprise function easily. As such, we offer a couple of totally different forecasts associated to logistics.

The primary one is logistics outbound forecasts, that’s, a forecast indicating what number of gadgets will go away our warehouses within the coming weeks. Equally, we offer an inbound forecast, which focuses on gadgets arriving in our warehouses. Moreover, we additionally present a extra specialised inbound forecast that additional divides the incoming gadgets by the kind of package deal they arrive in (for instance, a pallet vs a field). That’s essential as these totally different sorts of packages are processed by totally different stations throughout the warehouses and we want to verify they’re staffed appropriately.

Merchandise stage forecasts

The second sub-team focuses on item-level forecasts. Bol provides round 36 million distinctive gadgets on the platform, and for many of these, we do want to supply demand forecasts. These predictions are used for stocking functions. This manner, we attempt to anticipate the wants of our prospects and order any gadgets they could require effectively prematurely in order that we are able to ship it to them as quickly as potential.

Moreover, the crew supplies a devoted forecast that may deal with newly launched gadgets and pre-orders. With this forecast, the stakeholders can anticipate what number of gadgets will promote in the future earlier than the discharge and throughout the subsequent month after the discharge. This manner, we are able to guarantee that we’ve sufficient copies of FIFA or Stephen King’s newest novel.

Lastly, our crew additionally developed a promotional uplift forecast, which helps to judge the uplift in gross sales of a given merchandise primarily based on the worth low cost and the length of the promotion. This forecast is utilized by our specialists to make higher, data-driven choices in terms of designing promotions.



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