Opinions expressed by Entrepreneur contributors are their very own.
You are studying Entrepreneur India, a world franchise of Entrepreneur Media.
A web-based market Temu launched in September with a lot fanfare, with main information retailers such because the Wall Avenue Journal reporting on its institution. Here is why the net market will not be a rip-off and is completely reputable, and you’ll belief it along with your on-line purchasing wants.
Cause #1: Temu is a part of one of many world’s greatest e-commerce teams
Temu is the most recent addition to the Nasdaq-listed PDD e-commerce group. The group additionally operates Pinduoduo, a third-party on-line market that connects unbiased sellers with consumers by a digital platform. The group was based in 2015 and listed on the Nasdaq in 2018. It is a constituent inventory of the Nasdaq-100 Index, alongside tech giants equivalent to Apple, Microsoft, Amazon and Tesla.
PDD’s present market cap (about $80 billion) makes it extra useful than captains of business equivalent to Boeing and Common Electrical. At one level, PDD surpassed $200 billion in market cap, making it one of the crucial useful firms on the earth. The corporate is worthwhile, having made $5.3 billion in revenue within the 12 months ended June 2022 on $14 billion in income. It had 11.5 million energetic retailers on its platform providing a broad vary of product classes.
When you might not have heard of Pinduoduo, it is a large in China, the place it serves near 900 million customers and dealt with 61 billion orders in 2021. It surpassed Alibaba within the variety of energetic consumers in 2021. Pinduoduo can also be the biggest agricultural platform within the nation, connecting greater than 16 million farmers to the digital financial system. It dealt with $42 billion in agricultural-related transactions in 2020.
Cause #2: Temu can provide ultracompetitive costs due to its benefit in sourcing
There’s the tendency to affiliate value with high quality and to dismiss low-priced merchandise as low high quality and even counterfeit or fakes. Nevertheless, what many customers have no idea is the extent of markups that exist within the retail business, particularly in so-called discretionary purchases the place retailers value their merchandise at what they assume customers can pay, somewhat than base it on what they value to make. There’s additionally a variety of inefficiencies in standard retailing (simply consider all of the out-of-season markdowns for unsold merchandise!). All the prices related to misjudging demand, logistics missteps are all ultimately borne by the patron within the last sticker value.
Temu affords among the best costs yow will discover anyplace. It may well do that as a result of it has a superior sourcing community that goes direct to the producers who make these merchandise. It then connects these producers on to the end-consumer (that is you), making certain that the costs are wallet-friendly as a result of the middlemen standing between manufacturing facility and purchaser are eliminated.
With fewer intermediaries, the prices of distribution (fewer layers of markups) are decrease, translating into decrease costs. The low value has nothing to do with high quality as they’re the very same merchandise – however the identical merchandise value much less on Temu as a result of Temu is way more environment friendly in serving to customers uncover these merchandise than others. That is additionally due to the huge community of retailers that sister firm Pinduoduo has constructed up over time.
The group has a zero-tolerance coverage in opposition to counterfeits and fakes and can punish errant retailers in the event that they have been discovered to have infringed on the platform’s guidelines.
Cause #3: Peace Of Thoughts With Temu’s Returns And Refunds Coverage
Shady on-line marketplaces don’t promote their returns and refunds coverage however Temu has been shouting out loud about its 90-day return coverage. Patrons can return most gadgets in new and unused situation in the course of the interval and obtain a full refund. Refunds might be processed inside seven days of Temu receiving the returned bundle. The delivery fee for the primary return on any order is borne by Temu.
On high of this, consumers get a full refund for late deliveries and get to maintain the gadgets. Their orders may also be tracked on the web site.
With such safeguards, customers can store with full peace of thoughts on Temu. Below Temu’s Buy Safety program, customers can simply get assist in the uncommon case that one thing goes flawed when purchasing from a small enterprise on the platform. Patrons will get a full refund if their gadgets don’t arrive, arrive broken, or aren’t as described.
Cause #4: Temu Works With Respected Fee Companions
Procuring on a brand new web site will be barely unnerving particularly the place cost is worried. There is no such thing as a fear with Temu as it really works with main funds suppliers on the earth to deal with transactions. For instance, it accepts bank card funds by Visa, Mastercard, American Categorical, Diners Membership, Maestro, JCB and thru digital funds equivalent to PayPal, Apple Pay, Google Pay. As well as, it additionally works with Klama and Afterpay for buy-now, pay later cost preparations.
Temu doesn’t gather buyer credit score or debit card info or private info in the course of the cost course of, which is dealt with by the third-party cost suppliers. All these platforms have stringent client safety insurance policies and state-of-the-art know-how in place to protect in opposition to fraudulent service provider transactions.
Shoppers can store on Temu with full confidence that their pursuits might be protected.
Cause #5: Temu Protects Mental Property Rights
Temu is a market the place third-party sellers can promote their items on to customers. Temu is dedicated to defending everybody’s mental property rights and has a strict coverage in opposition to the itemizing or sale of merchandise that violates a third-party’s trademark, copyright or patent rights.
The corporate will try to reply shortly by eradicating or disabling entry to the allegedly infringing materials when it receives a report of mental property infringement that complies with this mental property coverage.