In March, the quickly rising ecommerce participant from China, Temu, will open its market to sellers from the US. Shortly after, it should additionally add European sellers. Nonetheless, it stays to be seen whether or not on-line sellers will really be a part of the Chinese language platform.
Temu is a world on-line market, backed by Chinese language tech large PDD Holdings. It launched in Europe final 12 months, after its proprietor opened an workplace in Eire. {The marketplace} operates by means of dropshipping, the place merchandise are shipped immediately from producers to shoppers.
Rising presence in Europe
With the entry of the Chinese language app, different ecommerce giants like Amazon and eBay noticed their each day cell customers decline. Final November, Temu already expanded its supply community in Europe by means of partnerships with logistics firms.
‘After March fifteenth, {the marketplace} will divulge heart’s contents to native sellers.’
Presently, all sellers on the app are from China. Nonetheless, the corporate has now introduced that on March 15th, it should develop {the marketplace} to permit sellers from the US. After that, it should additionally add European sellers.
Native sellers will use home warehouses
These sellers might want to arrange logistics from their home warehouses, which means that clients will obtain their items faster. On the identical time, Temu is not going to handle pricing or advertising and marketing. In that manner, it’s mimicking Amazon and eBay.
‘AliExpress has additionally tried to draw European sellers, however was unsuccessful.’
Whereas sellers can revenue from reaching Temu’s giant buyer base, it stays to be seen whether or not manufacturers will really be a part of the platform. Platforms akin to Want and AliExpress have additionally tried to diversify their vendor base, however had been unsuccessful in attracting a considerable amount of home sellers.
