Amazon outpaces Zalando and Wehkamp in prime Dutch ecommerce

Amazon is gaining footing within the prime of Dutch ecommerce. It outpaces Zalando and Wehkamp in 4th place. Bol.com stays #1. For the primary time in years, electronics retailer Coolblue isn’t the second largest on-line vendor within the Netherlands. Albert Heijn passes the shop by simply 30 million euros.

At this time, Dutch journal Twinkle releases its 14th annual rating of the largest gamers in Dutch ecommerce. On-line market Bol.com stays the chief. Final yr, Albert Heijn closed in on the quantity 2. Now, for the primary time in years, the grocery store has crushed electronics retailer Coolblue. Amazon is shortly climbing up and approaching the highest 3.

Albert Heijn wins by 30 million euros

The most important Dutch retailers noticed their income develop by 27,5 p.c in 2021. Due to this fact the highest of Dutch ecommerce continues to develop, although at a slower tempo than in file yr 2020. Within the yr of the pandemic, their income grew a whopping 45 p.c.

Bol.com and Albert Heijn are the most important on-line sellers.

Coolblue barely outpaced Albert Heijn final yr, however now the grocery retailer leads by ‘simply’ 30 million euros of income. This implies for the primary time in 5 years, Coolblue isn’t the second largest on-line retailer within the Netherlands.

Amazon approaches prime 3

Amazon climbs two positions to 4th place. The income of the ecommerce large has doubled this yr, from 500 million euros to 1 billion euros. This implies a income distinction of 500 million euros with the highest 3. Thereby, Amazon has outpaced Zalando and Wehkamp.

Amazon passes Zalando and Wehkamp.

Different well-known names on the prime of the checklist are meals supply providers Jumbo and Picnic. Newcomer of final yr HelloFresh and division retailer Bijenkorf fall outdoors of the highest 10. As a substitute, Apple and Ikea take ninth and tenth place.

Notably, flash supply providers Gorillas, Flink, Getir and Zapp make their debut within the rating. Solely Gorillas (67th place) and Flink (eighty fifth place) handle to enter the highest 100.

Marketplaces are included

For the primary time this yr, the rating contains marketplaces, which extends the checklist from 250 to 300 gamers. Beforehand, platforms had been solely a part of the checklist if their income was primarily generated by their very own gross sales.

This yr, third occasion gross sales are counted for platforms too.

This implies third occasion gross sales on Bol.com and Amazon are counted for the companion vendor in addition to the platform. Part of the revenues subsequently counted double. Twinkle journal says they’re conscious, however need to report the place transactions are happening. By doing so, eBay, AliExpress and Want enter the highest 100 for the primary time.

High 10 on-line shops within the Netherlands