Throughout the high 100 of the largest on-line shops within the Netherlands in 2023, 63 % was custom-built. A yr earlier, the quantity of those sorts of shops was nonetheless 55 %. In comparison with 2020, this can be a progress of fifty %.
These findings come from analysis carried out by 3WebApps, an organization that optimizes Dutch on-line shops working on software program from Magento. Since 2020, the corporate has analyzed which ecommerce software program, content material administration programs and internet hosting events are utilized by the 100 largest on-line shops within the Netherlands.
Rising quantity of marketplaces
In keeping with the information, there’s a rising quantity of custom-built on-line shops within the high 100. And final yr, 15 % of those custom-built shops was a market. In comparison with 2020, that may be a progress of 200 % (when solely 5 % was a market).
15% of custom-built shops within the high 100 are marketplaces.
Given that customers typically begin their on-line seek for merchandise on marketplaces, it’s not stunning that Dutch on-line sellers are utilizing this enterprise construction extra typically. Virtually two thirds (64 %) of Dutch shoppers want to purchase at on-line marketplaces. And greater than half (54 %) of all on-line purchases are positioned at a market.
8% of largest on-line shops use Magento
The analysis additionally reveals that 8 % of the highest 100 on-line retailer used Adobe’s Magento in 2023. A yr earlier, that quantity was at 7 %. SAP was utilized by 2 %, which was a decline in comparison with 2022 when 6 % of the largest 100 shops had been nonetheless utilizing this software program program.
One on-line retailer within the high 100 is working on ecommerce software program from Intershop.
For the primary time, shops within the high 100 had been utilizing Shopware, Mirakl, Webflow an Sample in 2023. Not one of the largest on-line shops used Amplience, Prestashop, AbleCommerce, Sitecore, Chameleon or Novomind final yr. In earlier years, these software program suppliers had been included within the checklist however they’ve now disappeared. And ecommerce software program supplier Intershop has just one on-line retailer left within the high 100.
