The Best Solution to Purchase a Area for an On-line Retailer

Ever surprise how potential clients discover your retailer on-line? They seek for it utilizing model or domains, akin to ecwid.com.

A distinctive area identify units you other than numerous different web sites. With out one, potential clients gained’t discover you on-line, main them to go to your opponents’ pages as an alternative.

Fortunately, with Ecwid by Lightspeed, you possibly can simply buy, arrange, and handle a safe area identify proper out of your Ecwid admin.

In this text, we will clarify why having a area is important for ecommerce companies and how Ecwid by Lightspeed makes registering the good area identify for what you are promoting simple.

What Is a Area Identify?

Merely put, a area identify is the distinctive handle of your web site. It is what individuals kind into their browser’s search bar to view a explicit web site. For instance, if you need to go to Ecwid’s web site, you’ll kind “ecwid.com” into the search bar and press enter. The identical goes for any web site — a area identify helps entry any web site on-line.

The essential type of a area identify consists of two components:

• The area identify itself, for instance, “ecwid”
• The extension, akin to “.com”

A area extension is a suffix that follows the area identify in a net handle. The most typical area extensions are .com, .internet, .org, .co.

ecwid.com is the area identify for the Ecwid by Lightspeed web site

Numerous area ranges exist, and this hierarchical construction in the area identify registry helps distinguish one area from one other.

The most typical area ranges are the following:

• Prime-level domains symbolize the highest stage in the Area Identify System. They are often generic (.com, .internet, .edu, .gov) or country-specific (.uk, .au, .fr, .jp.)
• Second-level domains comply with top-level domains. Normally, it’s a model or firm identify, for instance, amazon as in amazon.com
• Third-level domains (additionally known as subdomains) comply with second-level domains. The preferred third-level area is “www.”

Study extra a few area identify construction in our article:

What a Area Is & Why You Want It for Your Enterprise
Learn extra

Why Is It Vital to Have a Area Identify?

With so a lot competitors on the market at present, having an simply recognizable area identify could make or break an ecommerce retailer’s success. Right here’s why you want a area identify:

Accessing Your Retailer On-line

A area identify is important for any ecommerce enterprise as a result of it provides what you are promoting a distinctive identification and provides clients an simple solution to discover and entry your retailer on-line. Whereas it is okay to not have a area when first beginning out, as quickly as you begin rising, there’s no doubt that you’ll want one to construct belief with clients and guarantee they will attain you on-line with none points.

Model Recognition

A area identify is additionally vital for branding and standing out from the competitors. A distinctive area identify helps affiliate your identify along with your product, companies, and model.

Having a area that displays what you are promoting identify can let consumers know who you might be and what you promote. That, as a outcome, helps clients bear in mind you extra, additional supporting your model.

CakeSafe strengthens its model by utilizing a area that displays its enterprise identify

search engine optimisation Advantages

Leveraging key phrases is important for a profitable SEO technique. Utilizing a area identify that features a key phrase associated to what you are promoting could be helpful in boosting search rankings.

Now that you realize why a area identify is vital for what you are promoting, it’s time to purchase it. Sometimes, you purchase and register a area by way of a area registrar, a enterprise specializing in promoting domains and managing the registration course of.

Shopping for a area could be pricey, as registrars usually cost excessive costs for well-liked names, use hidden charges, or implement massive value jumps after one 12 months. To not point out that you just’ll must join a area manually to your on-line retailer. Organising your area manually requires some technical understanding and might result in points if carried out improperly.

Happily, you possibly can streamline your area administration, saving each cash and effort, by buying your required area immediately from Ecwid by Lightspeed.

A Good Area Answer for an On-line Retailer

Ecwid by Lightspeed presents you the supreme area resolution — a area identify for your on-line retailer at a aggressive value and with none hassles.

If you’ve been promoting with Ecwid by Lightspeed for a while already (if not, get your free on-line retailer now), it’s possible you’re conscious that while you enroll with Ecwid, you get a free ecommerce web site with a built-in on-line retailer, aka On the spot Website.

You additionally get a free customizable area for your On the spot Website that appears like this — identify.firm.web site, the place “identify” is the identify of your retailer and “.firm.web site” is the Ecwid area.

An instance of an Ecwid On the spot Website with a free area identify

Nevertheless, it’s best to get a customized area identify for your retailer, for instance, one with a .com extension.

The good information is you can really do the whole lot domain-related proper out of your Ecwid admin! Search, purchase, and arrange — all in only a few clicks. It doesn’t require any tech expertise and is as easy as sending an e mail.

When shopping for a area by way of your Ecwid admin, you’ll get a safe area with a free SSL certificates and WHOIS privateness safety in minutes.

An SSL certificates is a should for any on-line retailer, as it ensures the knowledge trade between your retailer and clients is secure, defending delicate knowledge from hackers and knowledge thieves.

Not all area registrars give you an SSL certificates for a area, so you’ll must allow it your self. Nevertheless, with Ecwid by Lightspeed, you buy a area with an mechanically enabled SSL certificates.

Ecwid retailer homeowners could be positive that their knowledge and their clients’ knowledge is secure

As for WHOIS privateness safety, it will assist conceal your area info from public view. WHOIS is a public database that comprises the info collected when somebody registers a area identify. Spammers usually crawl these data for e mail addresses.

If you buy a area by way of Ecwid by Lightspeed, it comes with WHOIS privateness safety. It removes your private contact info from the WHOIS document so that your private knowledge is unavailable to scammers, spammers, or different third events.

Advantages of Shopping for a Area Identify By way of Ecwid

The area device in your Ecwid admin helps you register and join a area identify with most comfort.

Save Each Time and Effort

Normally, to purchase a area, you could search a variety of registrars for your required area identify, test if the chosen registrar is safe (don’t overlook an SSL certificates), and then arrange the area your self and join it to your on-line retailer. That requires important time and work, significantly for a newbie firm proprietor.

With Ecwid by Lightspeed, looking, shopping for, and establishing your area occurs in your Ecwid admin, eliminating the must use third-party suppliers and log into different techniques.

After you buy a area by way of Ecwid by Lightspeed, it will mechanically be arrange for your on-line retailer, so you don’t must do it your self. Good for busy and not-so-techie enterprise homeowners!

Ought to you’ve gotten any questions on your area, you possibly can simply attain out to our Buyer Care crew out of your Ecwid admin. Extra elements of your on-line retailer could be directed to the assist you realize and love.

Save Cash

A area value is additionally to be thought of. Costs can differ enormously, with well-liked domains being very costly. Registrars understand that domains are an vital a part of a enterprise, and they put a increased value on names which might be simple to kind and comprise a .com extension and a product or business identify. For instance, flowers.com will possible price far more than a flowersfrombob.web site.

When buying a area by way of Ecwid, you profit from discounted costs, making your good and simply discoverable area identify extra cost-effective. This eliminates the must compromise on spelling or take into account various names that is likely to be cheaper however might be tougher for clients to recall and kind—one thing you undoubtedly need to keep away from.

To not point out that it’s a must to renew your area (normally as soon as a 12 months), and some registrars don’t miss the likelihood to increase a area value when the interval renews. With Ecwid by Lightspeed, there are not any hidden charges or excessive value jumps when renewal comes round.

Strengthen Your Model

We’ve already mentioned that model recognition is considered one of the important causes for getting a area identify for your on-line retailer. With Ecwid by Lightspeed, you possibly can simply strengthen your model and get the supreme area identify earlier than another person claims it.

If you’ve gotten an offline retailer, it makes much more sense to get what you are promoting a area identify that matches your model identify and offline location. You have already got a buyer base, so it’s important they will discover your retailer on-line utilizing the identify they’re already accustomed to.

The better it is for clients to discover your retailer on-line, the extra gross sales you’ll land. You’ll be able to be certain that by shopping for a area that matches your model.

Enhance Your search engine optimisation

You need your on-line retailer to be simply discoverable, and considered one of the methods to do that’s to optimize your web site for engines like google.

A area identify is considered one of the indicators that engines like google use when figuring out the place to rank your web site. If you employ a generic area that you just share with different companies (for instance, .firm.web site area), enhancing what you are promoting’s visibility in engines like google is likely to be extra difficult.

When buying a area by way of Ecwid by Lightspeed, you get to use your distinctive area, giving what you are promoting a domain-level search engine optimisation increase.

search engine optimisation is important for rising your on-line retailer in the long run, so be certain that you enhance your on-line retailer rating by establishing your customized area.

The best way to Purchase a Area Identify in Ecwid by Lightspeed

Whether or not you’re a newbie retailer proprietor or run an established enterprise, shopping for a area identify is tremendous simple with Ecwid by Lightspeed. The magic occurs on the Web site → Area web page, and the entire course of takes no greater than a couple of minutes.

Observe these directions from the Assist Heart to purchase your good area in your Ecwid admin.

Shopping for a area by way of Ecwid by Lightspeed is obtainable to all Ecwid sellers on paid plans. You’ll be able to select from completely different top-level domains (together with the hottest .com) aside from country-specific domains.

Costs for domains differ, however relaxation assured that there are not any hidden charges, phrases, or renewal value jumps.

Purchase Your Dream Area At this time

Having a distinctive area identify is a should if you need your ecommerce enterprise to succeed on-line at present. With so a lot competitors, potential clients want an simple solution to find your on-line enterprise and safely purchase out of your retailer. That’s why Ecwid by Lightspeed presents entrepreneurs an extremely easy manner of buying a safe area immediately from the Ecwid admin—so that what you are promoting isn’t forgotten amongst all of the noise.

No must change between completely different techniques. With Ecwid by Lightspeed, you possibly can effortlessly handle the whole lot associated to your on-line retailer, be it a web site, a area, or your storefront, proper out of your admin.

So, what are you ready for? Strengthen your model and declare your supreme area at present.