Vizio agrees to pay $3 million for alleged ‘false’ refresh fee claims

For those who purchased a Vizio TV in California after April thirtieth, 2014, Vizio might owe you some cash. The corporate has agreed to pay out $3 million after a 2018 class motion lawsuit alleged that its advertising of 120Hz and 240Hz “efficient” refresh charges was “false and misleading.” Vizio denies that it did something unsuitable, in response to the settlement. The deadline for submitting claims is March thirtieth subsequent 12 months, and requires some kind of proof of possession, together with proof of buy or the serial quantity, to qualify.

Along with paying out for verified claims, Vizio would “cease the promoting practices” and “present enhanced providers and a restricted one-year guarantee to all Settlement Class Members,” in response to particulars from the web site arrange for submitting claims. The lengthy type notification says claims will cowl any TV from April thirtieth, 2014 via the settlement’s closing approval, which is about for a June twentieth, 2024 listening to.

TV makers typically use advertising phrases like “efficient refresh fee” to consult with movement smoothing options, typically known as the “cleaning soap opera impact,” which are meant to scale back movement blur on trendy TVs. Movement smoothing is already controversial sufficient by itself, however corporations like Vizio will be frustratingly informal with refresh fee terminology of their advertising. Their phrasing can, to the informal shopper, typically indicate a TV presents greater than its native refresh fee, which is commonly simply 60Hz in truth. To make issues worse, every TV producer makes use of its personal advertising identify for movement smoothing, and it’s typically so exhausting to show it off that we wrote an entire information about how to take action for lots of standard manufacturers.