December 11, 2023
UPDATE
Redesigned Apple TV app elevates the viewing expertise
The intuitive new interface lets customers extra simply browse and watch Apple Unique sequence and movies, in addition to dwell sports activities, films, and extra
In the present day Apple unveiled a redesigned Apple TV app that makes it even simpler for customers to look at Apple’s award-winning unique sequence and movies, in addition to dwell sports activities, films, and tv reveals throughout their favourite Apple units, good TVs, streaming sticks, gaming consoles, and extra. The simplified interface’s new sidebar permits customers to shortly navigate the app, offering quick access to Apple TV+, dwelling of Apple Unique sequence and movies; MLS Season Cross, dwelling of Main League Soccer; Retailer, the place customers should buy and lease fashionable films; and shortcuts to channels and apps viewers have already got, reminiscent of Disney+, Paramount+, and Max.
“The redesigned Apple TV app makes it simpler than ever for customers to look at the reveals, films, and sports activities they love via an intuitive interface that brings content material to the forefront,” mentioned Eddy Cue, Apple’s senior vp of Companies. “With a lot out there to look at, our intention is to make sure customers at all times have their favorites at their fingertips.”
The brand new sidebar navigation additionally introduces House, a unified information for all of the reveals, films, and sports activities viewers love. Inside House, the Channels & Apps part permits customers to browse every of their subscribed channels or linked apps in depth. And collections — together with New Reveals & Motion pictures, High Charts, Trending, and For You — carry ahead the perfect suggestions for viewers to take pleasure in throughout what’s new, fashionable, and tailor-made only for them.
On front room units, the sidebar may even function profiles, permitting households to shortly swap between customers for higher personalization in Up Subsequent and content material suggestions throughout the app.
The up to date Retailer tab within the Apple TV app unifies films and TV reveals into one providing, so customers can extra simply entry every little thing in the stores or lease, and a brand new Add Channels & Apps shelf the place customers can discover fashionable streaming companies.
Additionally beginning at this time, the iTunes Retailer app on iPhone and iPad, and the iTunes Motion pictures and iTunes TV Reveals apps on Apple TV 4K and Apple TV HD, will redirect customers to the Apple TV app, the place they’ll discover their current purchases and watch all of their favourite TV reveals and flicks in a single place.
Press Contacts
Sam Citron
Apple
Apple Media Helpline
