BT Group has unveiled Multicast-Assisted Unicast Supply (MAUD), a brand new IP Transmission expertise designed to cater to the calls for of reside content material supply over the Web. The goal is to boost reliability, prioritise high quality, and create a sustainable method to Web content material supply. In an official launch, BT Group stated MAUD expertise utilises ‘multicast’ to group particular person streams right into a shared one, not like conventional ‘unicast’ supply.
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Seamless Integration
Moreover, not like abnormal multicast streams, MAUD seamlessly integrates with participant purposes, eliminating the necessity for content material service suppliers to change their buyer apps to utilise this expertise, thus saving time and prices.
Eco-Pleasant Content material Supply
Main broadcasters, together with the BBC, are set to judge and doubtlessly trial MAUD expertise for varied reside content material eventualities. The expertise, by eliminating the necessity to choose and serve hundreds of thousands of particular person streams to viewers, is reported to supply enhanced effectivity in content material supply, leading to decreased environmental affect and general prices. Throughout peak occasions, MAUD reportedly makes use of as much as 50 % much less bandwidth, contributing to power financial savings by fewer caches.
BT Group stated: “MAUD is a significant breakthrough in how we ship content material over the web. Developed in our world-leading labs at Adastral Park in Suffolk, MAUD may very well be a key resolution to how we handle ever-increasing visitors hundreds. By combining particular person streams, MAUD delivers a extra dependable, constant image, regardless of whether or not prospects are watching over Wi-Fi, fibre or cellular networks.”
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Based on the official assertion, BT Group’s analysis revealed that regardless of the recognition of on-demand providers, 90 % of the UK public nonetheless consumes reside content material, primarily information and sports activities, through tv. Viewers prioritise image high quality and reliability over interactive options.
Analysis by Main Broadcasters
“The objective was to create an answer for environment friendly reside streaming that was delicate to the wants of the assorted organisations within the content material supply path. The MAUD resolution was offered to broadcasters on the Worldwide Broadcasting Convention in Amsterdam earlier this 12 months,” stated BT Group.
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BT Group stated it’s working with main broadcasters and platforms, to develop and deploy new Multicast Assisted Unicast Supply (MAUD) expertise to help reside occasions protection in 2024.
