Galaxy has carved out a definite id by constantly introducing a collection of groundbreaking product designs and type components. The “Galaxy Visible Identification System” video highlights the design id of the Galaxy model in a fascinating approach.
Samsung Newsroom sat down with Henry Hongmin Kim, Vice President and Head of Design Technique Group, Cell eXperience (MX) Enterprise at Samsung Electronics, and his staff of designers to know the inspiration behind the Galaxy Visible Identification System. Preserve studying to find out how the staff is redefining Galaxy’s iconic design.
Q. Please introduce the Galaxy Visible Identification System.
The Galaxy Visible Identification System unifies numerous product designs and type components into one cohesive id. We deeply contemplated the right way to specific the message of Galaxy clearly and with emotion. After a lot thought, our staff determined to determine an built-in Galaxy model picture by expressing every mannequin in a easy, symbolic method.
Q. What’s the message behind the Galaxy Visible Identification System?
The philosophy of Galaxy Design is “Important Design.” This concept is utilized to all areas that require visible communication, not simply the design of Galaxy merchandise — resembling type issue, coloration and materials.
By establishing the Galaxy Visible Identification System, we supposed to showcase the distinctive, differentiated traits of Galaxy via numerous type components and specific Galaxy’s sincerity and minimal but impactful design. By means of such efforts, we count on to additional strengthen the design id of Galaxy.
Q. What challenges did you encounter whereas creating the Galaxy Visible Identification System?
Till now, the graphic design for Galaxy packaging was created based mostly on typography that represents every collection — whether or not its Galaxy S, Galaxy Z, and so on. For the most recent units, we challenged ourselves to visually talk Galaxy’s aggressive edge.
To create essentially the most complete visible id, we studied every product from totally different angles to discover what design greatest represents every type issue.
Q. How was the Galaxy Visible Identification System included into the brand new Galaxy product designs?
We included the Galaxy Visible Identification System for the primary time within the Galaxy S23 package deal design. Following that, the system was utilized to the packaging for the Galaxy Z Flip5 and Z Fold5, permitting us to introduce the finished visible design to shoppers.
The Galaxy Visible Identification System signifies symbolism, scalability and dynamism. Every product is designed to attach its consultant traits collectively whereas contemplating scalability to incorporate totally different colours and experiences. These components supply a dynamic high quality adaptable to any state of affairs inside the unified system. We aimed to reinforce Galaxy’s picture by demonstrating the innovation of upcoming Galaxy merchandise in a playful and gratifying approach utilizing this model id.
Q. What message is the video making an attempt to convey?
Design communication is without doubt one of the key roles of the Design Technique Group. By means of dynamic movement graphics, we made certain to incorporate each facet of the Galaxy Visible Identification on this movie — from the design course of to symbolism based mostly on every type issue and versatile scalability.
As an example, the road illustration initially of the video exhibits how our merchandise take form. Then, we use a three-dimensional embossing impact for instance the feel of craft paper and talk the importance of Galaxy’s recyclable package deal design and our consideration for the setting. Utilizing numerous supplies, resembling glass and steel, we tried to symbolize the CMF (Colour, Materials, End) of every product line.
As well as, the video goes past the technical elements of the shape components and portrays values based mostly on the client expertise (CX). The scene the place the units remodel into home windows represents openness, the philosophy of the Galaxy ecosystem, whereas the Braille graphic symbolizes accessibility and inclusion. The outer area visible additional expresses Galaxy’s model id. What’s extra, parts from smartphones that buyers are acquainted with are illustrated — resembling sticky notes, digital watch faces, musical devices and video games.
Q. What particulars would you want shoppers to note on this movie?
Concepts and symbols are cleverly included in each scene, much like hidden Easter eggs. Viewers can seek for these particulars and benefit from the meanings they convey.
As an example, the silhouette of the Galaxy Extremely’s S Pen is tucked away within the window scene. Within the following digital watch face shot, the initials for Galaxy S, Flip, Extremely and Fold are positioned on prime of the numbers, disguised as every respective machine. There’s additionally a element that symbolizes the S Pen, including one other layer of enjoyable. Then, the rating is 2023 on degree 23 within the following graphic depicting a well-liked recreation. All of the blocks on the board symbolize the 4 Galaxy fashions. By making the finished blocks disappear, we wished to construct anticipation amongst viewers for the brand new merchandise slated to launch subsequent 12 months.
“Design is pondering made visible.” On this course of, it’s essential to strip away any pointless parts and talk the primary thought concisely. That is what makes Important Design really efficient. Our objective is to create easy but purposeful and significant designs for the longer term.
