Vilde Wettergreen obtained into drones the identical manner her firm did: by pure happenstance.
However Vilde and her firm, Immerse Optics, are making a powerful impression on the drone trade. Vilde Wettergreen is the C.E.O. of Immerse Optics, a Norwegian firm that began by making masks to create an immersive movie-watching expertise out of your cellphone. Nevertheless, after receiving buyer suggestions and inspiration–together with studying that drone pilots had been utilizing their product as an FPV device– the corporate entered the drone sector.
Vilde Wettergreen joined Immerse Optics quickly after.
In 2021, the corporate launched the DroneMask and has not too long ago developed by including the DroneMask 2 into their lineup of merchandise. We reviewed the DroneMask 2, which you’ll take a look at right here.
Vilde mentioned that this shut buyer suggestions loop is her favourite a part of the job.“I really like sending our product to completely different individuals within the drone trade and listening to their ideas about it,” she mentioned.“We obtained numerous good responses and I do consider we’re the one FPV resolution for digicam drones which is admittedly, actually cool.”
Vilde Wettergreen went to the Norwegian College of Science and Know-how, the place she earned a bachelor’s in psychology and a Grasp’s of Science from the College of Entrepreneurship. And whereas she is new to the drone trade, she isn’t any stranger to the world of VR and operating a enterprise.
Vilde Wettergreen shares extra about Immerse Optics, DroneMask, and the way she grew to become a CEO (word this interview has been edited for readability and magnificence).
Caroline Dobrez: Changing into a CEO isn’t any straightforward feat. Are you able to inform me a little bit about your background and what led you to Immerse Optics?
Vilde Wettergreen: I’ve a bachelor’s diploma in psychology. Earlier than I began my grasp’s diploma, I began an organization, known as Fornix, which is devoted to harnessing the potential of digital actuality publicity remedy to handle psychological well being challenges.
I believe it’s so thrilling to be part of the journey and construct one thing as an entrepreneur and see how far we are able to take it. I really feel like, each the entrepreneurship and the spirit round working in such a small and versatile firm and scaling it up with immersive know-how. This sort of work has been frequent all through my profession.
Caroline Dobrez: That’s very cool. Are you able to stroll us by means of a day within the life as CEO of Immerse Optics?
Vilde Wettergreen: Immerse Optics, began in 2016 after which they labored inside the film market after which the VR market, and I began in 2021 and launched the product inside the drone market, which is a drone masks. Presently, my day is diversified. I do numerous follow-up with my consultants and test in with my two staff members. We’re a very small staff.
Additionally, it’s numerous technique planning and numerous speaking to clients and influencers within the drone trade. We’ve got used it so much as a result of they provide us nice suggestions on our product for different updates. We keep forward of what individuals need and the place the trade is heading.
Caroline Dobrez: Are you able to discuss a little bit bit about your product, The DroneMask? I do know it has an attention-grabbing backstory…
Vilde Wettergreen: After going to the movie show in 2016, the founders had been impressed to recreate the expertise on smartphones so they might have the identical cinematic expertise anyplace at any time. That was the MovieMask.
However then some YouTubers ordered the MagiMask. They used it for drone flying they usually posted their critiques on YouTube. And instantly in a single month, we had $70,000 in our internet retailer and we had been like, the place is that this coming from? And it was truly from the YouTube critiques. So it was truly the shoppers who found us and helped us enter the drone trade.
Caroline Dobrez: Speak about listening to clients’ suggestions. That’s unbelievable. Are you into drones? Do you fly drones in any respect?
Vilde Wettergreen: I hadn’t flown a drone till I began at Immerse Optics, however now I’ve tried and I believe it’s actually enjoyable. I convey a drone once I’m on trip. So, I’m going to Rondane, which is a nationwide nature park, in Norway. I intend to convey my drone. I’ve the DJI Mini 2 and the DroneMask, after all. The DroneMask works with nearly all digicam drones, so long as you could have the RC and one controller that makes use of your cellphone.
Caroline Dobrez: So, is it protected to say the DJI Mini 2 is your favourite drone?
Vilde Wettergreen: To this point, sure. I actually wish to attempt the brand new drones just like the Mavic 3. The DJI Mini 2 is my favourite drone because it’s straightforward to convey round and journey and to get it with the drama.
Caroline Dobrez: For those who might fly your Mini anyplace on the earth, the place would you fly it?
Vilde Wettergreen: I believe one among my favourite locations on the earth is in Norway. I’d like to see the Northern lights. I believe that may be magical. That’s my dream and I believe I can notice it quickly as effectively.
Caroline Dobrez: Do you could have any recommendation for somebody who needs to get into the drone trade or begin their very own enterprise?
Vilde Wettergreen: An important is all the time to know your clients and to know which market you’re focusing on first. So actually, perceive their ache factors and concentrate on both. For those who’re going to be in a B2C enterprise you want to focus in the marketplace. I really feel it’s important when beginning one thing after which you may broaden additional. However I really feel just like the deep information of your buyer is crucial.
And don’t be afraid to speak to individuals within the trade to share your concepts and get suggestions on it. I really feel that’s so useful and in addition it’s essential simply to belief your self.
Vilde Wettergreen: And I really feel like everybody within the drone group could be very welcoming. So, I really feel similar to reaching out whether or not it’s an Influencer, YouTuber, or anyone in the neighborhood, they’re actually useful.
You may join with Vilde Wttergreen by way of e-mail at vilde@dronemask.com / vilde@immerseoptics.com and by way of LinkedIn
If you recognize any nice drone women who need to be profiled (together with you!) contact us right here.
