What is not measured, is not improved.
If you wish to optimize your print on demand (POD) retailer, finding out the info of different shops can undoubtedly assist.
And immediately, we have now an inventory of 32 print on demand statistics for you!
To search out these statistics, we crawled 200k+ print on demand shops on September 28, 2023 – and analyzed the info on their put in apps, area of interest, web site rankings, and rather more!
Let’s dive proper in.
6 Key Print on Demand Statistics in 2023 (Editor’s Picks)
Listed here are the six most important and thrilling print on demand statistics!
Disclaimer:Â Because of minor imperfections of the crawling system, please know that we will not assure 100% accuracy of the info and, thus, the statistics we discovered. However, we’re assured that these statistics carefully symbolize actuality as a result of great amount of information captured.
1. Two-thirds of print on demand shops use Printful
- The important thing takeaway: Printful is the preferred print on demand provider.
Have you ever heard of Printful?
If you have not, you are about to.
A whopping 67.6% (sure, you learn that proper!) of all print on demand shops use Printful as their provider.
Why is that?
Nicely, maybe it is their user-friendly interface, or perhaps their huge vary of merchandise, or it might even be their stellar customer support.
Probably, it is a mixture of all (and extra).
In fact, different suppliers like Printify (30.4%), AOP+ (10%), and Gelato (6.7%) additionally maintain their respective market shares.
However, for now, Printful is the preferred by far.
A small bonus statistic: Round 12% of print on demand shops use Printful and Printify collectively!
Study extra:
2. Prime-performing attire print on demand shops promote between $50 and $100 on common
- The important thing takeaway: You do not have to compete on product pricing.
If you wish to promote attire in your POD retailer, it’s possible you’ll surprise, ‘How a lot can I realistically count on prospects to spend on my retailer?’
Nicely, we have some encouraging information for you!
Essentially the most profitable attire print on demand shops usually have a median product worth between $50 and $100.
It tells us that prospects are prepared to spend for those who provide distinctive, well-designed, high-quality attire!
Study extra: Dropshipping Pricing Technique: The Definitive Information (2023)
3. The success fee of print on demand is 24%
- The important thing takeaway: Whereas print on demand has its challenges, it is attainable to seek out long-term success.
Doing print on demand can typically really feel like a rollercoaster.
You’ve gotten your highs, lows, and people in-between moments the place you are not sure for those who’re heading up or down.
However this is a fairly eye-opening stat: out of all of the print on demand shops created, about 24% are nonetheless lively after three years.
This stat would possibly sound a bit intimidating, however on the similar time, it may be a reminder of the significance of constantly studying, adapting, and being persistent.
Study extra: Is Print on Demand Nonetheless Worthwhile In the present day in 2023? Or Not?
4. There’s a clear correlation between a print on demand retailer’s age and its web site rating
- The important thing takeaway: Persistence with print on demand can result in higher web site rankings, driving extra gross sales.
This is one other perception: the longer a print on demand retailer has been round, the higher its web site tends to rank.
The graph under exhibits the common web site rating of POD shops primarily based on their 12 months of creation.
The y-axis represents the highest X% of web site rating, with 0% indicating the perfect rating and 100% indicating the worst:
This means that shops which have caught round are seemingly doing many issues proper.
Assume search engine optimisation optimizations, high quality backlinks, partaking content material, and, in fact, top-notch buyer opinions.
In the event you’re simply beginning, don’t fret an excessive amount of about this.
Each long-standing retailer as soon as began from scratch, similar to you.
With constant effort, over time, you’ll be able to climb these ladders too!
Study extra: 15 Most Profitable Print on Demand Retailer Examples in 2023
5. The estimated common conversion fee of a print on demand retailer is 1.7%
- The important thing takeaway: A 1.7% conversion fee is the business common for POD shops.
You’ve got seemingly heard the time period ‘conversion fee’ earlier than, and for a very good cause.
It is a metric that tells you what number of of your web site guests are literally making a purchase order.
From our information of over 200k print on demand shops, we are able to estimate that the common conversion fee is 1.7%.
So, reaching (or surpassing) this fee means you are effectively on this half!
Study extra: Shopify Dropshipping Conversion Fee Optimization: 12 Methods to Get Extra Gross sales!
6. Curiosity in print on demand grew by 300% within the final 5 years
- The important thing takeaway: The print on demand business is rising strongly!
Based on Google Developments, curiosity in print on demand has grown by round 300% within the final 5 years:
That is equal to a yearly development of round 32%!
However what’s inflicting this? We predict there are a number of causes:
- There’s the attraction of low upfront prices for freshmen.
- There’s the personalization side that prospects love.
- There is a sustainable angle of manufacturing solely when there is a demand (lowering waste).
And lastly, there have been vital technological enhancements in these years, permitting for higher printing strategies and a way more in depth collection of merchandise obtainable for print on demand!
Study extra: Methods to Begin a Print on Demand Enterprise in 2023 (8 Steps)
26 Extra print on demand statistics
Do you know that Impulse is the commonest premium theme for print on demand shops?
Or that, on common, print on demand shops with a weblog are extra profitable than these with out one?
In the event you discover these stats fascinating, learn on!
Tip: You too can discover our record of dropshipping statistics right here!
The print on demand market
Let’s begin with some statistics concerning the print on demand market:
7. The POD market dimension in 2022 was $6.18 billion and is anticipated to develop at a CAGR of 25.8% from 2023 to 2030
- The important thing takeaway:Â Now could be the perfect time to get into print on demand.
With a price of $6.18 billion in 2022, it is clear that the print on demand business will not be small.
Plus, the market is anticipated to develop at a powerful CAGR of 25.8% between 2023 and 2030.
So, for those who’ve been contemplating beginning with print on demand, there isn’t any higher time than now!
8. 4.9% of all on-line shops do print on demand
- The important thing takeaway: In the event you’ve ever thought-about beginning a POD retailer, you are not alone.
There are a whole lot of hundreds of on-line shops providing all the things from dietary supplements to furnishings.
And between all of those shops, a noteworthy 4.9% are concerned in print on demand.
In different phrases, nearly one in twenty on-line shops are print on demand shops!
This is one other fascinating statistic: 11.4% of all Shopify shops do print on demand.
This makes Shopify the preferred ecommerce platform for print on demand by far!
Tip: Have you ever already created your Shopify account? If not, join by clicking this hyperlink right here to get a free 3-day trial + pay $1/month for the primary 3 months!
9. There are round 228,000 lively print on demand shops
- The important thing takeaway: This variety of lively POD shops signifies the attractiveness of this enterprise mannequin.
With low startup prices, no want for stock, and the flexibility to focus on area of interest markets, it is no surprise entrepreneurs are establishing POD outlets!
10. 65% of print on demand shops fail inside one 12 months
- The important thing takeaway: Beginning a print on demand retailer comes with challenges, particularly within the preliminary phases.
Have you ever ever heard the well-known assertion that 90% of on-line companies fail throughout the first 12 months?
Based on our information, that is not essentially the case for print on demand.
As an alternative, we discovered that round 65% of print on demand shops do not make it previous their first birthday.
However why is it nonetheless such a excessive proportion?
Like many startups and on-line companies, print on demand requires extra than simply establishing a retailer and ready for gross sales.
It is a recreation of technique, persistence, and steady adaptation.
You should be good at market analysis, designing merchandise, pricing methods, advertising efforts, and customer support – each side is essential to a retailer’s success (or lack thereof).
Study extra: Print On Demand Fundamentals: 5 Issues Each Newbie Ought to Know
11. Round 0.6% of lively print on demand shops use Shopify Plus
- The important thing takeaway: Although solely a choose group of POD shops use Shopify Plus, it exhibits the expansion potential within the business.
Most print on demand companies select Shopify as their ecommerce platform.
And from these POD shops, round 0.6% use Shopify Plus.
Why so few?
Shopify Plus is for high-growth, high-volume companies.
For these simply beginning or within the rising section, common Shopify plans provide all the mandatory instruments and assets.
Study extra: Shopify Pricing Plans Information: Which One Is the Finest? (2023)
12. A print on demand retailer sells 44 completely different merchandise on common
- The important thing takeaway: It is essential to steadiness amount with high quality and guarantee every product enhances your model’s total imaginative and prescient.
On common, a print on demand retailer presents 44 completely different merchandise.
This exhibits the flexibility of print on demand; you’ll be able to promote something from customized t-shirts, hoodies, and mugs to notebooks, telephone instances, and even wall artwork!
However keep in mind, it is not nearly amount.
Guarantee every product aligns together with your model, is of top quality, and serves a goal in your retailer.
Study extra: The 19 Finest Promoting Print on Demand Merchandise in 2023
13. A high 10% print on demand retailer sells 160 completely different merchandise on common
- The important thing takeaway: As your retailer grows, you’ll in all probability add extra merchandise.
This statistic means that the top-performing print on demand shops usually have a broader product providing than the overall dataset.
Nevertheless, it is essential to notice that the modal (most continuously occurring) variety of merchandise bought is ten merchandise.
So, for those who’re a newbie, begin with a small choice, and as you perceive your viewers higher, you’ll be able to steadily increase!
Study extra: How Many Merchandise Ought to You Need to Begin Dropshipping?
14. Print on demand shops with larger costs are typically extra profitable
- The important thing takeaway: Success in print on demand is not all the time about being the most affordable choice.
You would possibly assume that aggressive pricing (learn: cheaper) can be the ticket to success with print on demand.
Maybe surprisingly, it appears to be the alternative.
Under, you’ll be able to see a scatter plot of the web site rating of the highest 10% of POD shops vs. their common product worth:
Whereas there is no such thing as a clear visible distinction, we discovered that the correlation coefficient is roughly -0.109, indicating a slight damaging correlation; because the product worth will increase, the rating tends to be higher (decrease).
With larger costs, shops usually place themselves as premium manufacturers, resulting in higher revenue margins and making a notion of superior high quality and exclusivity.
In fact, it is not nearly including a excessive price ticket to your gadgets.
Profitable higher-priced shops usually focus closely on branding, product high quality, customer support, and storytelling.
They improve your entire purchasing expertise, which justifies the upper costs.
Study extra: Enhancing Your POD Enterprise: The Energy of Branded Packaging
15. The median variety of month-to-month guests for the highest 10% of print on demand shops is 1,978.
- The important thing takeaway: If in case you have over 1,978 month-to-month guests to your POD retailer, you are already forward of many others!
One of many metrics that companies usually obsess over is web site site visitors.
After we take a look at the highest 10% of print on demand shops, we discover that they’ve a median of 1,978 guests each month:
For up-and-coming POD retailer homeowners, this quantity can function a motivational benchmark!
Study extra: Advertising and marketing for Dropshipping: Methods to Decide the Proper Technique
16. On common, the highest 1% of print on demand shops add 7 new merchandise daily
- The important thing takeaway: Whereas the quantity is perhaps bold for a lot of, the precept of persistently providing recent, related merchandise is a game-changer in POD.
Let’s take a second to soak up that the highest 1% of print on demand shops add 7 new merchandise every day.
By constantly introducing recent designs and merchandise, they maintain their present buyer base engaged whereas attracting new eyes to their collections.
On common, the highest 1% of POD shops added:
- 76 Merchandise within the final 30 days
- 1,823 Merchandise within the final 90 days
- 2,550 Merchandise within the final 12 months
Study extra: 8 Finest Limitless Design Providers for Print on Demand (2023)
17. 3.8% of print on demand shops have an estimated month-to-month income of over $50k
- The important thing takeaway: The POD business holds immense potential for profitability, with some shops pulling in substantial month-to-month revenues.
A powerful 3.8% of print on demand shops have an estimated month-to-month income surpassing $50,000!
The shops that obtain these numbers have in all probability spent appreciable effort and time in market analysis, constructing buyer relationships, optimizing their product lineup, and refining their gross sales methods.
It exhibits that reaching such income milestones is unquestionably attainable!
One fascinating remark: when taking a look at dropshipping shops, simply 1.5% had an estimated month-to-month income of over $50k. (Supply)
Study extra: 11 Superb Tricks to Enhance Dropshipping Gross sales in 2023
18. 75.8% of the highest 10% of print on demand shops are primarily promoting within the US, adopted by Canada (5.7%) and the UK (5.3%)
- The important thing takeaway: The US’s sturdy ecommerce infrastructure and huge shopper base make it a hotspot for top-performing POD shops.
The USA claims the title for having essentially the most top-performing print on demand shops.
And guess what? It isn’t even shut.
Check out this chart displaying the geographical distribution of the highest POD shops:
As you’ll be able to see, different fashionable nations for print on demand shops embrace Canada, the UK, Australia, Germany, France, and the Netherlands.
Study extra: 14 Finest US Print on Demand Suppliers in 2023 (Quick Transport)
- The important thing takeaway: Africa is a difficult print on demand market, though it might have potential for those who’re prepared to take the danger.
Solely about 0.2% of print on demand shops function in Africa.
Elements like an absence of POD suppliers, various web accessibility, completely different buying behaviors, and logistical challenges make it a posh area.
Nevertheless, who is aware of?
As infrastructure improves, there’s an opportunity for early adopters to ascertain themselves as leaders within the African POD house.
Study extra: 10+ Finest International locations for Dropshipping in 2023 (& 5 to Keep away from)
20. 41.7% of print on demand shops primarily promote attire
- The important thing takeaway: Attire dominates the print on demand business on account of its ease of entry and common attraction.
Nearly half – 41.7% to be exact – of POD shops largely promote garments.
This makes attire the preferred print on demand class by far:
Attire is adopted by Dwelling & Backyard (6.9% of POD shops) and Arts & Leisure (5.9% of POD shops).
There are a number of the reason why attire is such a big class.
First, nearly all POD suppliers provide attire, making it simpler to start out an attire POD retailer. Plus, everybody wants garments!
Study extra: Methods to Dropship Clothes With Print on Demand (7 Suggestions)
Apps and themes
Subsequent, we have now some insightful statistics about apps and themes for POD shops:
21. 63.1% of the highest 1% of print on demand shops have put in greater than ten apps
- The important thing takeaway: The perfect print on demand shops use a number of apps to enhance their web site.
Do you know that 63.1% of essentially the most profitable print on demand shops have greater than ten apps put in?
These apps can add new options, automate duties, present deeper insights, or just make a web site extra partaking for its guests.
Nevertheless, do not forget that it is high quality over amount in relation to apps.
Solely add new apps to your retailer after they genuinely add worth.
In any other case, they could decelerate your web site!
Study extra: 12 Finest Print on Demand Shopify Apps in 2023 (Free & Paid)
22. The typical print on demand shops spends round $76 per thirty days on apps
- The important thing takeaway: For POD shops, the month-to-month spend on apps is much less an expenditure and extra an funding in steady development.
When beginning a web-based retailer, there may be an abundance of instruments that promise to make your life simpler.
And for print on demand shops, that is no exception.
On common, print on demand shops make investments roughly $76 each month to entry varied apps:
From the visualization, we are able to observe:
- Most print on demand shops spend underneath $100 month-to-month on apps.
- There is a sharp decline within the variety of shops because the month-to-month app spend will increase.
- Only some shops have a really excessive month-to-month app spend, which will be seen in the suitable tail of the histogram.
This would possibly sound like simply one other expenditure on paper, however apps could be a nice funding.
For instance, they can be utilized to enhance consumer expertise, function extra effectively, enhance your advertising, and extra!
Study extra: 10 Finest Print on Demand Instruments for Your Enterprise in 2023
23. The preferred evaluation app for print on demand shops is Decide.me
- The important thing takeaway: A product evaluation app might help you optimize your POD retailer!
Earlier than making a purchase order, prospects usually search validation from their fellow buyers.
They will discover that validation by studying product opinions.
That is why round 12.2% of lively print on demand shops put in the Decide.me product evaluation app!
With options like picture and video opinions, Q&A sections, and even social media sharing, it is no surprise that this app is so fashionable.
Study extra: Methods to Get Product Critiques on Shopify? (Even With No Gross sales)
24. Most print on demand shops provide PayPal, adopted by Apple Pay, Store Pay, and Google Pay
- The important thing takeaway: Provide PayPal, Apple Pay, Store Pay, and Google Pay as fee strategies in your retailer.
PayPal stays the preferred fee gateway on POD shops, adopted by the fee providers Apple Pay, Store Pay, and Google Pay.
When shopping for gadgets on-line, folks need to make the fee course of as easy as attainable, and that is the place fee gateways are available.
PayPal is the clear winner, however different gamers like Apple Pay, Store Pay, and Google Pay will not be far behind.
Study extra: The 4 Finest Fee Gateway Combos for Dropshipping
- The important thing takeaway: Frequent decisions for premium themes are Impulse, Status, and Movement.
In the event you’re seeking to give your POD retailer knowledgeable look, take into account one in every of these fashionable premium themes from the Shopify Theme Retailer.
Impulse, which inserts very effectively with vogue shops, is the preferred premium theme for print on demand shops:
Keep in mind, attire is the preferred print on demand area of interest, so that is in all probability the explanation why Impulse is so fashionable!
Study extra: 11 Finest Shopify Themes for Print on Demand in 2023
26. 5.4% of print on demand shops use a web page builder, with the preferred one being PageFly
- The important thing takeaway: You do not want fancy instruments to reach print on demand, however a web page builder like PageFly may give you an edge.
Regardless of the big variety of web page builders obtainable, solely a small variety of print on demand shops use one.
Nevertheless, 5.4% of POD shops use PageFly, which might help you customise your on-line retailer, enhance the consumer expertise, and finally enhance conversions.
So, whereas it is not a requirement for achievement in print on demand, it is value contemplating if you wish to stand out!
Study extra: PageFly Overview: Nice Touchdown Pages for Shopify? (2023)
Advertising and marketing
Listed here are six extra advertising print on demand statistics:
27. 22.5% of lively print on demand shops have a weblog
- The important thing takeaway: Running a blog presents varied advantages to your POD retailer.
Typically it is not nearly merchandise however reasonably concerning the story.
22.5% of lively print on demand shops have acknowledged this and have a weblog.
Blogs can enhance a web site’s search rankings, making it simpler for potential prospects to find the shop.
Plus, they permit manufacturers to showcase their experience and maintain prospects on their websites longer.
Right here is one other fascinating chart that exhibits the commonest options applied by print on demand shops:
Study extra: 8 Superb Methods to Get Free Site visitors to Your Dropshipping Retailer in 2023
- The important thing takeaway: A model’s social footprint could be a reflection of its success.
The mixed common social following of the highest 1% of POD shops is 897,178 followers throughout platforms like Fb, Instagram, Pinterest, TikTok, Twitter, and YouTube.
So, with every publish, story, or tweet, these top-tier shops can probably attain near one million folks.
It is a highly effective advertising device!
29. Print on demand shops with a weblog are extra profitable than these with out one
- The important thing takeaway: In the event you’re contemplating including a weblog to your POD retailer, strive it!
Print on demand shops with a weblog, on common, have a web site rating that is 1,982,502 positions larger.
The decrease the web site rating, the higher.
So, which means that shops with a weblog are inclined to carry out higher when it comes to net site visitors and probably gross sales!
Study extra: search engine optimisation for Dropshipping Shops: 7 Methods to Enhance Your Site visitors
30. Free supply is crucial on-line buy driver, encouraging 49.4% of shoppers
- The important thing takeaway: Free supply is king!
Do you know that nearly half of internet buyers are motivated to click on ‘purchase’ by free supply?
That is proper – in response to latest information, 49.4% of shoppers take into account free supply as essentially the most crucial issue when making a web-based buy.
So for those who’re seeking to entice extra prospects, you would possibly need to take into account providing this candy perk to your prospects.
Who can resist free delivery, proper?
Study extra: How Do Dropshipping Websites Provide Free Transport Worldwide?
31. The TikTok Pixel is put in on about 14.8% of print on demand shops
- The important thing takeaway: TikTok Adverts is perhaps an underrated advertising technique.
Similar to different social media pixels, the TikTok Pixel permits shops to trace customers’ behaviors after they work together with a TikTok advert.
About 14.8% of POD shops have put in the TikTok pixel, which suggests the identical proportion or much less use TikTok Adverts!
Given TikTok’s reputation, we’re stunned that comparatively few print on demand shops use TikTok Adverts as a part of their advertising methods.
Study extra: Dropshipping With TikTok: A Newbie’s Information for 2023
32. On common, print on demand shops have essentially the most followers on YouTube
The important thing takeaway: YouTube appears to be an ideal social platform for POD shops on account of its mixture of visible storytelling and enormous attain.
After we analyzed the social media accounts of lively print on demand shops, we discovered the next:
- YouTube has the very best common followers, with roughly 125,396 followers.
- TikTok is available in second with round 93,077 followers.
- Instagram is shut behind, with roughly 78,352 followers.
- Twitter has a median of 68,956 followers.
- Fb has round 64,571 followers on common.
- Pinterest has the fewest common followers, with about 2,386 followers.
Abstract
Earlier than we go to the conclusion, we have created a fast abstract of this text for you so you’ll be able to simply keep in mind it:
- The perfect time to start out with print on demand was yesterday, however the second-best time is immediately!
- Because of its reputation, Printful appears to be an ideal POD provider.
- You do not all the time need to compete on costs.
- Print on demand comes with challenges initially, however for those who persevere, your probability of success will increase!
- Most print on demand shops promote attire and goal the US.
Conclusion
So, what have we discovered?
Success in POD is all about being strategic, actually providing what your prospects need, and utilizing the suitable digital instruments.
However keep in mind, it is not about making an attempt to do all the things.
It is extra about understanding which instruments, gadgets, and designs suit your fashion and your model the perfect.
Lastly, for those who preferred these print on demand statistics, try our record of dropshipping statistics right here!
Spoiler: Lots of them apply to print on demand as effectively.
Better of luck together with your print on demand retailer!
Wish to be taught extra about POD?
Prepared to maneuver your print on demand retailer to the subsequent stage? Take a look at the articles under:
Plus, don’t neglect to try our in-depth the right way to begin a print on demand enterprise information right here!
