Cisco Americas Accomplice Group: Laser Targeted on Buyer and Accomplice Success

October 31, 2023

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I couldn’t be extra excited in my comparatively new position as VP of Americas Accomplice Group (APO) right here at Cisco. My group is the place we put the “Cisco is partner-led” messaging into motion, serving to our America’s-based companions succeed by serving to them ship really distinctive outcomes for our mutual clients.

As you’ve most likely heard, our partner-centric world gross sales go-to-market technique revolves round three key parts: Development, Transformation, and Tradition.

Development: We’re devoted to boosting top-line progress by the Development Sprints framework, aiming to extend common contract worth and renewal income.
Transformation: We’re dedicated to transformation by assembly our clients the place they’re, adopting a customer-centric strategy, and enhancing promoting experiences by revolutionary instruments and processes.
Tradition: We current a united entrance as One Cisco, leveraging our tradition as a aggressive edge to help our companions.

This aligns seamlessly with our strategic pillars within the Americas. These 4 pillars function our guiding rules for FY24 as we form and execute our initiatives.

Being “higher collectively” emphasizes collaboration inside the Cisco group and, critically, with our companions, forging a formidable alliance with an exceptionally in depth and various portfolio.
Our dedication to remaining “customer-obsessed” stays unwavering, repeatedly prioritizing their wants and striving to maintain them on the forefront of innovation.
We preserve a “progress mindset” that encourages each particular person and collaborative creativity, fostering experimentation with new concepts, in tandem with our companions.
Moreover, our drive for “innovation and execution,” together with unwavering dedication to expertise, underpin our capacity to execute successfully, pushed by appreciation for our portfolio and a ardour for all issues tech.

And lots of of our companions are thriving working with Cisco. Listed below are only a few (of many) examples:

One in all our largest companions, WWT, labored with Cisco to carry down a big community transformation mission that included many websites of deployment and companies. And on this deal, the Cisco and WWT groups turned aligned previous to the execution of the sale all of the by the answer design and shut. After which after the sale, we remained aligned in clear swim lanes of accountability to drive the best outcomes for the client in a well timed method.
One in all our LATAM companions, ConNext by Migesa, has been partnering with us for over 20 years from pre-sales by supply. ConNext makes it a degree to make the most of information to create even higher options that extra exactly meet their necessities, leveraging each Cisco and ConNext’s distinctive worth propositions.
One in all extra revolutionary distributors, Scansource, focuses on bringing out one of the best of breed and our companions, to leverage our Cisco sauce to ship profitable Cisco options inside their companion applications to ship these enterprise outcomes. For example, Scansource and Cisco have partnered to deep dive into our safety choices, understanding how we will leverage these advertising and marketing main applied sciences of their present buyer base.

Lots of our companions are remodeling with us, transitioning from extra hardware-centric, project-based organizations to additionally providing a steadiness of software-oriented choices. Throughout the client lifecycle, we’re dedicated to providing insights to our shared clients, harnessing the facility of Cisco expertise and companion value-added companies. This ensures that clients maximize the worth derived from their investments with us.

Defining a mission to assist our companions thrive

Now, let’s discover what FY24 holds in retailer. Put merely, it’s all about delivering tomorrow’s progress right now, which is one thing we all know we will’t do with out our companions.

Within the coming 12 months, we’ll stay aligned with the APO’s core priorities, together with attempting to find new logos and franchises, propelling software program platforms, driving adoption, refreshing {hardware}, and enhancing premium companies. All of the whereas, we’ll be evolving our go-to-market methods, each internally and externally.

What units the Americas Accomplice Group aside is our distinctive place inside the best-in-class Americas companion ecosystem. We function a formidable power multiplier, leveraging companion innovation to redefine prospects and speed up worthwhile progress. Collectively, we’re poised for an thrilling journey in FY24.

So, with this in thoughts, I invite you to affix me at Accomplice Summit or by way of the Cisco Accomplice Summit 2023 Reside Digital Broadcast. For extra data and insights into the way forward for APO and the way we might be Higher Collectively, you’ll want to try the America’s Geo Session – Delivering Tomorrow’s Development Right now, on Nov. 7, from 2:30-3:15pm.