Takko Trend, a serious textile low cost formulation from Germany, has additional expanded its European ecommerce actions. Shortly after opening a web-based retailer within the Netherlands, the corporate has began on-line gross sales in France.
With almost two thousand shops in 17 European international locations, over half of that are in Germany, Takko Trend is a big participant available in the market for reasonably priced clothes. For a very long time, the discounter solely offered via its bodily shops. In 2016, they opened the digital doorways of a German on-line retailer. Its relaunch contributed to a file annual turnover in 2022, reaching 1.22 billion euros, with 13 % of it as revenue.
On-line growth in Europe
On the finish of final 12 months, Takko Trend introduced its plans to hunt ecommerce growth past Germany. In April, it began on-line gross sales in Austria, and final month, the web retailer grew to become obtainable for Dutch customers. Now it’s France’s flip, the place Takko has been energetic since 2018 and the place on-line spending is growing extra positively than in lots of different Western European international locations. Pickup of on-line orders in one in all Takko’s 41 French shops is free, whereas residence supply by Colis Privé prices 5.99 euros.
Orders may be picked up without spending a dime on the 41 French shops
For the upcoming month, the opening of Takko’s on-line retailer within the Czech Republic is scheduled. Nevertheless, the beforehand talked about launch of a web-based retailer in Slovakia was reportedly postponed for strategic causes.
Profitability
For the reason that spring of 2022, Takko Trend has been led by the Dutch CEO Tjeerd Jegen, however he just lately introduced his departure – a successor has not been named but. Shortly earlier than his discover, Jegen talked about in an interview that the chain doesn’t wish to incur losses in on-line gross sales actions, regardless of its low product costs and margins.
Discounter Takko Trend realizes worthwhile ecommerce
Jegen defined within the Dutch ecommerce journal Twinkle: “Prospects have a robust incentive to choose up and return objects to the shop, with 50 % being returned in-store, and almost 80 % of returns are introduced again. This makes the mannequin worthwhile for us, guaranteeing that it really works.”
