As a part of its ongoing work to boost consciousness about the advantages of recycling aluminium packaging, Alupro has launched an academic video taking viewers behind the scenes of the post-consumer journey – from recycling bin via to reprocessing.
Narrated by sports activities commentator Nick Heath, ‘Secrets and techniques of Aluminium’ “provides an entertaining perception into the round course of, whereas dispelling numerous widespread myths and profiling the UK’s thriving aluminium provide chain,” says the group.
To make sure the movie is shared far and huge, a supporting social media consciousness marketing campaign can be run throughout Instagram, Fb and TikTok, whereas 3D artist and movement graphic designer Hashmukh Kerai has additionally been enlisted to create an animated interpretation of the journey.
Tom Giddings, govt director of Alupro, commented: “The aluminium packaging recycling course of could also be widespread data for the provision chain, however shoppers are nonetheless broadly unaware of what occurs to their waste as soon as it leaves the kerbside. Because of this, there’s a good quantity of misinformation and scepticism about how a lot packaging collected within the UK is definitely recycled.
“Secrets and techniques of Aluminium goals to dispel the myths and spotlight the infinite circularity of metallic packaging. In spite of everything, 75% of all aluminium ever produced continues to be in use immediately – an enchanting statistic that highlights exactly why shoppers ought to observe finest observe recycling tips.
“However fairly than a dry, boring instructional movie, we needed to make it entertaining and fascinating for folks to observe. Recycling isn’t boring or stale, so having the quirky commentary of Nick Heath will deliver a enjoyable twist – aiming to encourage viewers, enhance consciousness of the method suppose twice about what to do with their used aluminium packaging.”
To seek out out extra about Alupro, head to www.alupro.org.uk. To look at The Secrets and techniques of Aluminium, go to https://youtu.be/Lg5fGVlp8YY.
