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HomeCloud ComputingInfinity Group acquires RedkiteCRM to drive social housing digitisation

Infinity Group acquires RedkiteCRM to drive social housing digitisation


Infinity Group, a Microsoft-focused cloud providers, safety and enterprise functions accomplice within the UK, has acquired RedkiteCRM, one of many few Microsoft-focused Housing Administration System suppliers serving the social housing sector.

RedkiteCRM offers deep business experience and devoted IP catering to the distinctive challenges confronted by housing associations managing tenant communications and operations. In a match with Infinity Group, all their tailor-made options are constructed on Microsoft Dynamics 365 Buyer Expertise, CRM, Enterprise Central and Energy Platform. 

The acquisition sees Infinity Group develop to 150 full-time workers whereas increasing its buyer base and capabilities to ship hyper-focused options to the social housing sector. These embody digitising communications and automating processes throughout damp and mildew, hire arrears, hire accounting, compliance, allocations, repairs, hearth security, buyer providers and asset administration. It additionally offers a single supply of reporting for all interactions.

Rob Younger, CEO, Infinity Group, stated: “The RedkiteCRM group has constructed an outstanding proposition and experience that may allow us to supply one thing actually impactful. The social housing sector is looking out for transformative expertise change, as associations deal with mounting resident challenges and points arising from inflation and the cost-of-living disaster.

“We look ahead to working with the group to construct extra options to take away time-consuming guide processes whereas offering better assist to tenants.”

Andy McCormick, director of housing, RedkiteCRM, stated: “Becoming a member of Infinity Group is a strategic transfer that may mix our experience and tailor-made strategy with their scale, delivering on our shared imaginative and prescient for the social housing sector. Associations should be liberated from legacy techniques to unlock better efficiencies and higher methods of participating with residents”.

Infinity Group intends to construct on RedkiteCRM’s providing, incorporating applied sciences reminiscent of Microsoft Copilot and IoT to deliver the ability of AI to prospects within the housing sector.

Eleri Gibbon, channel companions director, Microsoft UK, stated: “It’s been thrilling to see Infinity Group’s development over the previous few years and I’m actually excited by the acquisition of RedkiteCRM—this won’t solely bolster their deep business experience throughout the housing sector, however their devoted IP that builds on Dynamics 365 and Energy Platform is ready to ship impactful change in a sector that’s crying out for transformation.”

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