On the heels of Apple’s “Wonderlust” particular occasion, Apple CEO Tim Cook dinner sat down with John Dickerson for an interview on CBS Sunday Morning. Within the interview, Cook dinner mentioned Apple’s environmental targets, whereas additionally concerning the corporate’s resolution to proceed utilizing Twitter, investing in Texas, and extra.
On Twitter
Apple has confronted pushback for its resolution to proceed utilizing Twitter (at present often called “X”), together with spending closely to promote on the platform. John Gruber, for instance, recommended the corporate reevaluate its resolution earlier this month. Most lately, the ADL has accused Elon Musk of harboring an “antisemitic marketing campaign on his platform.”
When requested by Dickerson whether or not Apple ought to stop promoting on Twitter, Cook dinner had a proof (of kinds) for Apple’s continued dedication to the platform.
“It’s one thing that we ask ourselves. Usually, my view is Twitter’s an vital property,” Cook dinner stated. “I just like the idea that it’s there for discourse and there as a city sq.. There’s additionally some issues about it I don’t like.”
Dickerson, nevertheless, made an vital clarification:
“There’s discourse, after which there’s antisemitism,” stated Dickerson.
“Yeah, which is abhorrent. Simply level clean, there is no such thing as a place for it.”
“So, is that this one thing you’re continuously evaluating?”
“It’s one thing we continuously ask ourselves,” Cook dinner stated.
On Texas
Dickerson additionally questioned Cook dinner about Apple’s continued company growth in Texas and the way that balances with the anti-abortion, anti-trans, and anti-gay laws within the state. Value noting: this interview itself was filmed in Texas.
Dickerson stated, “Once we final talked, you stated, ‘I consider that everybody must be handled with dignity and respect, and that each one roads result in equality.’ How ought to individuals take into consideration your dedication to equality and the politics of Texas, which might appear to be clashing with that?”
Cook dinner replied, “There’ll all the time be instances, John, the place we’re both promoting or working in a spot the place we’ve got a distinction of opinion on one thing. However I’m telling you from our coronary heart, we consider in treating everybody with dignity and respect. And that’s how we present up as an organization. We consider in being part of the neighborhood, and attempting to advocate for change, moderately than pulling the moat up and going away.”
On the atmosphere
One of many clear themes of Apple’s “Wonderlust” occasion on Tuesday was the corporate’s dedication to changing into utterly carbon impartial by 2030.
“I don’t do advantage signaling, in any respect. I don’t consider in it. We need to do laborious work,” Cook dinner stated in right now’s interview. “I need to see that it pencils out, as a result of I would like different individuals to repeat it. And I do know they’re not going to repeat a call that’s not financial resolution.”
Additionally within the interview, Apple VP Kristina Raspe touched on the concept a carbon-neutral iPhone is the corporate’s “holy grail” product. “Proper now we’re centered throughout the corporate, and my division specifically, on guaranteeing each gadget that our clients personal and function, the electrical energy they use to cost it, is offset by renewable vitality,” she defined.
“That is all about placing one watt within the system for each watt that our clients use to energy our gadgets,” Cook dinner stated.
Different tidbits
Elsewhere within the interview, Cook dinner stated that Imaginative and prescient Professional continues to be on observe for a launch in early 2024. In reality, he apparently watched your complete third season of Ted Lasso utilizing Apple’s headset.
There’s additionally some speak on Apple in China, distant work and the pandemic, and extra. Try the total interview on the CBS Information web site.
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