The European on-line trend and wonder market generated a turnover of 122 billion euros in 2022. And 45 billion euros of that turnover was cross-border. The market is projected to achieve gross sales of 144 billion euros by 2026.
These knowledge come from the second version of “Prime 250 Trend & Magnificence Retail Europe” from Cross-Border Commerce Europe. Final yr, the market was nonetheless projected to develop 50 % from 2022 to 2025, reaching a turnover of 175 billion euros by 2025.
The web trend and wonder market is anticipated to develop 18% from 2022 to 2026.
The projected progress of 18 % by 2026 is way decrease, on account of decrease shopper spending attributable to inflation and provide chain disruptions. Due to this, the style sector has stabilized in 2022. Nonetheless, there may be nonetheless a rising marketplace for second-hand trend. The paper expects that nearly one-sixth of on-line trend gross sales in 2026 will come from consumer-to-consumer resale platforms, like Vinted.
Complete on-line retail value €729 billion in 2022
The full on-line b2c retail market generated gross sales of 729 billion euros in Europe final yr. Trend and wonder made up 17 % of that sum. Moreover, the net trend and wonder market has a share of 25 % inside the general market, which is value 486 billion euros.
12% of all trend commerce got here from C2C resale platforms.
Almost half of all on-line trend transactions have been accomplished on marketplaces. Moreover, 12 % of the net trend commerce was generated by C2C resale platforms. This market share is anticipated to develop over the following years.
Prime 5 trend and wonder sellers
Zalando emerged as the biggest trend market, whereas Sephora is the largest magnificence market. Shein, Vinted, StockX and Nike additionally reached the highest 5 cross-border trend sellers.
