Snapchat introduced as we speak that it’s Snapchat+ subscription service has reached 4 million paid subscribers in its first yr since launching. The corporate additionally revealed two upcoming options that subscribers will get entry to within the close to future.
The primary characteristic is known as “Expressive Chat Messages” and lets customers ship messages in greater font sizes. The second new upcoming characteristic is known as “Customized Chat Colours” and lets customers decide the colour their identify seems as in chats. Snapchat presently makes your identify seem in pink by default in chats, however subscribers will quickly be capable of choose the precise hue they need their identify to look in.
Picture Credit: Snapchat
Snapchat’s newest milestone comes as the corporate revealed again in April that its subscription service reached 3 million paid customers. After launching in June 2022, Snapchat+ reached the 1 million subscriber mark final August and the two million subscriber mark in February.
Though the subscription service is exhibiting regular progress, the newest quantity nonetheless solely represents a small portion of the app’s 375 million day by day energetic customers.
Within the time since its launch, Snapchat+ has launched a number of notable options, together with an AI-powered chatbot referred to as “My AI.” Though the characteristic was initially solely accessible to subscribers, the corporate later made the chatbot free for all customers. Nonetheless, Snapchat introduced unique My AI perks for subscribers, together with a brand new generative AI characteristic that permits Snapchat+ subscribers to ship Snaps of what they’re as much as so as to obtain a generative Snap again from the in-app chatbot.
Snapchat+ prices $3.99 per thirty days and provides subscribers entry to experimental and pre-release options, together with customized app themes, distinctive app icons, the power to pin your #1 BFF and extra. The subscription service is on the market in the US, Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates.
