How many individuals truly watched drone racing this yr? The Drone Racing League, which is a large drone leisure big with races for reside audiences and aired on TV by means of main shops together with NBC, shared some fascinating stats on its viewership. And these FPV drone racing viewership numbers paint a fairly clear image of the 2023 drone racing viewers.
The drone racing market statistics are largely tied to the 2022-23 DRL Algorand World Championship Season, which kicked off its season in October 2022 with a reside drone race in PayPal Park and lately held its season finale race in April 2023. Listed below are a number of the standout knowledge factors concerning the 2023 drone racing viewers, based mostly on DRL’s most up-to-date season:
- DRL’s international footprint reached 320 million households globally in its 2022-2023 season (that metric refers to DRL’s worldwide media distribution growth).
- Race viewership elevated to 260 million international digital views.
- DRL’s social followers rose to 12 million social followers.
- DRL’s social media channels generated a median of three million video views per day.
However maybe extra fascinating than the thousands and thousands of individuals touched by the Drone Racing League is the large development seen year-over-year. In comparison with 2021-2022 DRL viewership stats, right here’s how a lot greater this yr grew to become:
- That 320 million family international footprint is up roughly 30% from final yr.
- The variety of international race views is up 23% from final season.
- The 12 million social followers is up 45% from final yr.
Not solely are extra folks watching drone racing, however extra persons are additionally attempting it out. DRL gives video games together with the DRL SIM, which is a true-to-life drone racing simulator accessible on PlayStation, Xbox, Steam and Epic Video games. Then there’s a Drone Racing Arcade recreation for iOS and Android cell units, in addition to a recreation known as Undertaking Drone Galaxy the place you may design and fly a digital drone (with cute characters concerned too). DRL says it tripled its annual gaming downloads this yr.
Associated learn: 5 tricks to grasp drone simulator racing
A quick historical past of drone racing and DRL
Whereas it’s not possible to say for certain, many cite the primary instance of a “drone race” as having occurred in August 2014.
The Drone Racing League particularly was based in 2015 by Nicholas Horbaczewski. Since then, DRL has raised thousands and thousands of {dollars} in funding from traders together with Hearst Ventures, CAA Ventures, Muse lead singer Matthew Bellamy and Miami Dolphin’s proprietor Stephen Ross’s venture-capital agency RSE Ventures. In 2020, DRL appointed former NBA govt Rachel Jacobson as president.
Apart from creating digital video games for followers, DRL additionally has constructed bodily 5G DRL racing drones, which makes it attainable to reside stream high-definition racing footage. DRL has additionally sought to place itself as a participant in different types of future tech, similar to by means of a partnership with blockchain platform Algorand and a foray into the drone racing metaverse.
And many extra corporations are diving into drone racing. Different corporations in addition to DRL are additionally growing diving into drone racing. In 2022, DJI launched an indoor, Cinewhoop-style drone known as the DJI Avata, which follows its earlier DJI FPV drone.
What’s the market dimension for drone racing?
Whereas it’s not possible to foretell — and the numbers can fluctuate relying on whom you ask — your complete, international drone market is price an estimated $127 billion. In fact, drone racing represents only a fraction of that market share, which is shared additionally by different shopper drones like digital camera drones, however primarily by enterprise and business drones.
In accordance with 2023 estimates by Polaris Market Analysis, which is a U.S.-based international market analysis and consulting firm, the worldwide racing drone market was valued at $798 million in 2022. They estimate that the drone racing market may develop to be price greater than $5 billion globally 10 years from now.
That may make the drone racing trade price roughly the identical as what traders would take into account a mid-cap firm — that means removed from a giant title like Apple or Disney — however possible nonetheless giant sufficient in dimension that standard folks would have heard of it. For context, the clothes Hole model has a market cap just below $3 billion, whereas fancy dwelling items retailer Williams-Sonoma has a market hole of simply over $7 billion, so the mixed drone racing trade would sit someplace within the center, by Polaris’ estimates.
And it looks like an inexpensive. Past straight DRL posts, general drone content material has a collective 13 billion video views on TikTok. And drone racing could possibly be a boon for the broader drone trade because it introduces children to STEM careers. In accordance with DRL, the variety of nationwide STEM jobs is predicted to develop by 11% by 2030. To place that in perspective, STEM jobs are anticipated to extend at a 30% sooner charge than jobs within the general workforce.
