June 13, 2023
UPDATE
New 15-inch MacBook Air, Mac Studio, and Mac Professional can be found immediately
Simply in time for back-to-school buying, faculty college students can save on the brand new 15-inch MacBook Air with training pricing by Apple Retail, and obtain an Apple Reward Card of $150
Starting immediately, the brand new 15-inch MacBook Air, Mac Studio, and Mac Professional powered by Apple silicon are actually accessible. With an expansive 15.3-inch Liquid Retina show, the efficiency of M2, and all-day battery life in a skinny and lightweight, fanless design, the brand new MacBook Air is the world’s finest 15-inch laptop computer. With M2 Max and the brand new M2 Extremely, Mac Studio is a efficiency powerhouse in a compact design. The brand new Mac Professional combines the extremely highly effective M2 Extremely with PCIe enlargement, and likewise marks the completion of the Mac transition to Apple silicon. For Intel-based Mac customers, each Mac is now a huge improve. And for PC customers, there has by no means been a greater time to change to a Mac.
New MacBook Air, the World’s Greatest 15-inch Laptop computer
With an expansive 15.3-inch Liquid Retina show, the unbelievable efficiency of M2, as much as 18 hours of battery life,1 and a silent, fanless design, the brand new MacBook Air is the world’s finest — and thinnest — 15-inch laptop computer. It’s as much as 12x sooner than the quickest Intel-based MacBook Air.2 It additionally options an all-new six-speaker sound system with immersive Spatial Audio, together with a 1080p FaceTime HD digital camera, MagSafe charging, and the facility and ease of macOS. It is available in 4 beautiful finishes — midnight, starlight, area grey, and silver. The 13-inch MacBook Air with M2, the world’s best-selling laptop computer, additionally stays within the lineup and now begins at an much more inexpensive worth. Collectively, the 15-inch and 13-inch MacBook Air ship an unmatched expertise for everybody, from upgraders to college students to first-time Mac prospects.
Mac Studio and Mac Professional, the Most Highly effective Macs Ever Made
The brand new Mac Studio options M2 Max and the brand new M2 Extremely chip to ship an enormous enhance in efficiency and connectivity in a stunningly compact design that lives proper on the desk. Mac Studio options as much as 192GB of unified reminiscence, which is 50 p.c greater than earlier than. It’s now as much as 6x sooner than probably the most highly effective Intel-based 27-inch iMac,3 and as much as 3x sooner than the previous-generation Mac Studio with M1 Extremely.4 With the brand new Mac Studio, any professional can construct the studio of their goals.
Mac Professional combines the unprecedented efficiency of Apple’s strongest chip, M2 Extremely, with the flexibility of PCIe enlargement for these demanding workflows that want it. As much as 3x sooner than the previous-generation Intel-based Mac Professional,5 the brand new Mac Professional additionally options as much as 192GB of unified reminiscence to tackle demanding workloads different programs can’t even course of. With the arrival of Mac Professional that includes M2 Extremely, the transition of the Mac lineup to Apple silicon is now full.
Extra Financial savings for School College students
College students can save on the brand new 15-inch MacBook Air with year-round training pricing beginning at $1,199, completely accessible at Apple Retail, in shops and on-line. With Apple’s School Pupil Supply, college students will obtain an Apple Reward Card of as much as $1506 and get 20 p.c off AppleCare7 to guard their buy of a brand new MacBook Air, MacBook Professional, iMac, Mac mini, iPad Air, or iPad Professional. Plus, they’ll get three months freed from Apple Music and Apple TV+, and the scholar price of simply $5.99 for each companies after the three-month free trial ends.
Apple’s School Pupil Supply is on the market to present and newly accepted faculty college students and their mother and father, college, workers, and home-school lecturers of all grade ranges.
Apple Retail Companies
Apple Specialists can be found to assist with prospects’ buying wants in-store, on-line, and within the Apple Retailer app.
- Methods to avoid wasting on Mac: With Apple Commerce In, Mac customers seeking to improve can obtain as much as $1,500 for his or her present machine and apply it towards a brand new one. Clients within the U.S. additionally get 3 p.c Each day Money again after they purchase straight from Apple with Apple Card, and so they pays for his or her new Mac over 12 months, interest-free, with Apple Card Month-to-month Installments.8
- Store with a Specialist over Video: Apple just lately expanded the dwell buying expertise on apple.com/retailer to help Mac purchases, connecting prospects within the U.S. with an Apple Specialist by way of a secure and safe, one-way video session. Clients can browse the newest Apple lineup, discover new options, and study concerning the methods to avoid wasting on Mac proper from the consolation of their houses.
- Quick, free supply and pickup: Clients can select between two-hour courier supply, free supply, or pickup at an Apple Retailer location.
- Personalised setup: Apple Specialists are able to help with a seamless setup expertise, assist with secure and safe knowledge switch, discover new apps to help group and creativity, or prep Mac for peak efficiency at faculty or the workplace.
- At the moment at Apple: Clients can be part of classes to study, discover, and go additional with their Mac. By means of Group Reserving, faculties and group teams can take part on the enjoyable collectively any day or time, and at any Apple Retailer location of their selecting.
Pricing and Availability
- The brand new 15-inch MacBook Air with M2, Mac Studio, and Mac Professional can be found to order immediately on apple.com/retailer and within the Apple Retailer app. They’ll begin arriving to prospects, and will probably be accessible in Apple Retailer areas and for Apple Licensed Resellers, starting Tuesday, June 13. Mac Professional is on the market as a configure-to-order possibility solely.
- The 15-inch MacBook Air with M2, accessible in midnight, starlight, silver, and area grey, begins at $1,299 (U.S.) and $1,199 (U.S.) for training.
- The 13-inch MacBook Air with M2, accessible in midnight, starlight, silver, and area grey, begins at $1,099 (U.S.) — which is $100 lower than earlier than — and $999 (U.S.) for training.
- The 13-inch MacBook Air with M1, accessible in area grey, gold, and silver, begins at $999 (U.S.) and $899 (U.S.) for training.
- Mac Studio begins at $1,999 (U.S.) and $1,799 (U.S.) for training. Further configure-to-order choices can be found at apple.com/retailer.
- Obtainable in each tower and rack-mounted enclosures, Mac Professional (Tower Enclosure) begins at $6,999 (U.S.) and $6,599 (U.S.) for training. Mac Professional (Rack Enclosure) begins at $7,499 (U.S.) and $6,999 (U.S.) for training. Further technical specs and configure-to-order choices can be found at apple.com/mac-pro.
- Extra data on Studio Show, Professional Show XDR, and Magic equipment is on the market at apple.com/store/buy-mac.
- Further technical specs and particulars on Apple equipment — together with the brand new 70W USB-C Energy Adapter for $59 (U.S.) — can be found at apple.com/store/buy-mac.
- With Apple Commerce In, prospects can commerce of their present laptop and get credit score towards a brand new Mac. Clients can go to apple.com/store/trade-in to see what their machine is value.
- Each buyer who buys a Mac from Apple can take pleasure in a free On-line Private Session with an Apple Specialist, get their product arrange — together with assist with knowledge switch — in choose shops, and obtain steerage on tips on how to make their new Mac work the best way they need.
- AppleCare+ for Mac gives professional technical help and extra {hardware} protection from Apple, together with limitless incidents of unintended injury safety, every topic to a service payment.
- Battery life relies on machine settings, utilization, and different components. Precise outcomes might differ.
- Outcomes are in comparison with previous-generation 1.2GHz quad-core Intel Core i7-based MacBook Air programs with Intel Iris Plus Graphics, 16GB of RAM, and a 2TB SSD.
- Outcomes are in comparison with previous-generation 3.6GHz 10-core Intel Core i9-based 27-inch iMac programs with Radeon Professional 5700 XT graphics with 16GB of GDDR6, 128GB of RAM, and 8TB SSD.
- Outcomes are in comparison with previous-generation Mac Studio programs with Apple M1 Extremely, a 20-core CPU, a 64-core GPU, 128GB of RAM, and 8TB SSD.
- Outcomes are in comparison with previous-generation 2.5GHz 28-core Intel Xeon W-based Mac Professional programs with Radeon Professional W6900X graphics with 32GB of GDDR6, configured with Afterburner, 384GB of RAM, and 4TB SSD.
- Certified Purchasers obtain an Apple Reward Card after they buy an eligible Mac or iPad at a Qualifying Location by 10/2/2023. Just one Apple Reward Card per eligible Mac or iPad per Certified Purchaser. Supply topic to availability. Whereas provides final. Certified Purchasers shall obtain a reduction equal to the worth of the Apple Reward Card off the worth of the eligible Mac or iPad, however will probably be charged for all gadgets of their cart, together with the Apple Reward Card. Further restrictions apply. View full phrases and circumstances of supply right here.
- The promotional Apple Training Pricing on AppleCare+ is on the market for eligible merchandise solely when the eligible product and AppleCare+ are bought straight from an Apple Retailer or concurrently from the web Apple Retailer for Training throughout the promotional interval and can’t be mixed with non-promotional Apple Training Pricing. AppleCare+ hooked up to eligible merchandise exterior of the promotional interval is just not eligible for this promotional price. This promotional AppleCare+ Training Pricing is relevant solely to two-year paid upfront AppleCare+ for iPad and three-year paid upfront AppleCare+ for Mac and isn’t relevant to any recurring fee AppleCare+ plans.
- Apple Card Month-to-month Installments (ACMI) is a 0% APR fee possibility accessible solely within the U.S. to pick out at checkout for sure Apple merchandise bought at Apple Retailer areas, apple.com, the Apple Retailer app, or by calling 1-800-MY-APPLE, and is topic to credit score approval and credit score restrict. See help.apple.com/kb/HT211204 for extra details about eligible merchandise. Variable APRs for Apple Card aside from ACMI vary from 15.74 p.c to 26.74 p.c primarily based on creditworthiness. Charges as of April 1, 2023. When you select the pay‑in‑full or one‑time‑fee possibility for an ACMI‑eligible buy as an alternative of selecting ACMI because the fee possibility at checkout, that buy will probably be topic to the variable APR assigned to your Apple Card. Taxes and delivery are usually not included in ACMI and are topic to your card’s variable APR. See the Apple Card Buyer Settlement for extra data. ACMI is just not accessible for purchases made on-line on the following particular shops: Apple Worker Buy Plan; taking part company Worker Buy Packages; Apple at Work for small companies; Authorities, and Veterans and Army Buy Packages, or on refurbished units. iPhone activation required on iPhone purchases made at an Apple Retailer with one in all these nationwide carriers: AT&T, Verizon, or T‑Cellular.
Press Contacts
Starlayne Meza
Apple
Michelle Del Rio
Apple
Apple Media Helpline
