Your first slide is clearly essential for a pitch deck; first impressions depend, and having a stable introduction goes a good distance. Evidently founders typically overlook that the final slide is simply as essential.
There’s a easy purpose for that: Buyers simply take a look at tons of of slide decks monthly, and it’s onerous to recollect all of them. Certain, startup names are sometimes catchy and fairly self-explanatory (Lyft, DoorDash), nevertheless it’s onerous keep in mind that Orange refers to a car-charging firm, not the fruit. Corporations are sometimes give shorthand summaries of the companies they’re working with. Within the case of Orange, it could be, “, the corporate that places chargers in residence buildings.” Everybody across the desk goes, “Aaaah, sure,” and the dialog continues.
As a founder, you’ve gotten a possibility to affect how somebody summarizes your organization. The way in which to try this is by reinforcing your message on the primary and final slides. What is an efficient shorthand in your firm? Are you Greenback Shave Membership for underwear? Are you Turo for caravans? Are you Freshbooks for aircraft possession? Nicely, these are all useful shorthand – however you will get extra artistic, too!
You want a closing slide
When pitching, you begin together with your finest stuff first and go from there. The final slides are usually the place you present weaknesses. For those who don’t have a closing slide, your best weaknesses could be left up on the display screen when you discuss with buyers and reply questions. As you may see, that’s not a good way to prime the pump, and also you’ll find yourself getting grilled in your financials, crew, go-to-market or no matter you added to the tip of the deck as an afterthought. As a substitute, set your self up for achievement with a great closing slide. Remind your viewers who you’re and what your organization will do.
On this story, we’re diving into the 45+ pitch deck teardowns accomplished up to now, and decide aside a number of the closing slides from our library of pitch deck examples. Prime tip: It’s 100% price subscribing to TC+ simply to get these teardowns and our unimaginable library of pitch recommendation. However then once more, I wrote most of it, and I’m hella biased. Nonetheless. Subscribe. Go on. It’ll be the perfect fistful of {dollars} you spend this yr, I promise.
Some examples of closing slides that work
Alto’s closing slide. Picture Credit: Alto Pharmacy
Alto raised $200 million to make a greater pharmacy. Selecting to finish with a slide that evokes slightly than places a shadow on any conversations, is one factor. However selecting the succinct “a greater pharmacy” rounds out the slide to make it an A+. See the complete pitch deck teardown.
