Abstract
- The brand new Bing, your AI-powered copilot for the net, is now in preview, and also you may be stunned at how a lot it might assist us be higher at our craft of communications.
- These are some starter prompts to ask Bing, which have helped me and my staff in our work over the previous few weeks.
- Should you just like the solutions you discover with Bing, bear in mind to follow-up with the supply hyperlinks for extra info.
- The brand new Bing is in preview, and we’re persevering with to take suggestions and apply these learnings to enhance the expertise over time.
We’re within the thick of it, for positive. As communications professionals, we’re determining what this new age of AI means for us, for our craft, whereas on the similar time making an attempt to elucidate AI to the world.
In talking at an occasion this week in New York on this matter, one of many issues I mirrored on was the necessity to convey folks alongside on this variation curve. You may begin off on the curve like “nope” – as quickly as you begin seeing tales about these AI developments, your response is that this isn’t good for our career. However then as you dig into it, you’re feeling perhaps it’s not a “nope” and transfer up the curve to “there’s hope.” There are all types of issues I might do! In spite of everything, considered one of our secret powers as communicators has at all times been language. And you’ve got this second and understand, you may speed up this secret energy with AI.
Right here’s how I’ve been doing simply that with these prompts utilizing the brand new AI-powered Bing. The outcomes have been loopy spectacular. Strive for your self by signing up for the preview at bing.com/new and bear in mind to provide suggestions on to Bing so we will proceed to enhance the expertise.
Helpful info to get began
- Select a dialog fashion: “Extra Inventive,” “Extra Balanced” or “Extra Exact”
- The brand new Bing gained’t hesitate to supply some follow-up questions to assist hone in on the reply you’re on the lookout for. For instance, once you’re utilizing the brand new Bing to do concept era, it’s useful to follow-up by asking it to “give me a couple of extra.”
- Associated to that, don’t depart Bing hanging! It might have an ancillary matter associated to the subject you’re asking about.
- Bing will at all times present you the place it’s getting its info, so should you like among the solutions you’re getting and need extra particulars, don’t neglect to take a look at the sources that Bing is pulling from.
- Reminder! Keep away from placing confidential info within the chat.
Subsequent, on to the prompts.
Media interview prep
This primary instance comes from The Wall Road Journal reporter Joanna Stern. To organize for an interview with our Chairman and CEO Satya Nadella, Joanna used the brand new Bing to assist with getting ready interview questions. Right here’s what she requested Bing:
- “Within the voice of Joanna Stern, generate a listing of 10 interview questions for Satya Nadella about AI and the brand new Bing”
- “Reply query 5 within the voice of <individual>”
Since then, I’ve been utilizing related prompts to arrange for media interviews. For instance, in getting ready for this On With Kara Swisher podcast episode, right here’s a immediate that I used:
- “Assist me put together for a podcast interview with Kara Swisher. The subject we’ve agreed to debate is the rise of Synthetic Intelligence instruments and providers. Primarily based on her most up-to-date writing and podcasts, give me 10 questions I ought to anticipate.”
Bear in mind, you may have sufficient time to verify Bing is ready – so it might assist to first ask if it’s acquainted with Kara Swisher and her interview fashion. Then add extra particulars – who’s she speaking to? Then fireplace the immediate concerning the 10 questions.
Media protection snapshots
It’s been a loopy few weeks of stories right here at Microsoft and I’ve began utilizing Bing to assist me get fast snapshots of media protection to see how information is touchdown within the second. Listed here are a couple of examples I pulled lately:
- “What’s the newest information about <X> immediately?”
- “What’s the general tone of those tales?”
- “How does this examine with information about <Y> in the identical time interval?”
This isn’t an alternative choice to deeper measurement or evaluation, nevertheless it’s a surprisingly good first snap once you want one thing now.
Social media publish inspiration
Bing chat can be an amazing brainstorm concept generator. We’ve experimented utilizing it to get inspiration for our social media posts, particularly with “Extra Inventive” mode. Listed here are some examples that my staff has experimented with:
- “Generate a couple of tweets that embrace <X> info and makes use of a <Y> tone” (similar to “lighthearted tone”)
- “Write a LinkedIn publish for this weblog, <X>”
- “Generate a couple of tweet concepts for <firm> about <product characteristic>”
- “Take the next info and switch it right into a <X> character tweet / LinkedIn publish: <copy and paste textual content>,” then “Are you able to write it once more however make it extra partaking?”
These preliminary prompts are often adopted by “give me a couple of extra variations.”
Headline era
There are days after I spend lots of time writing (and rewriting) the physique of a weblog publish, lastly get it to a superb place and solely then begin to marvel, what’s my headline? By this level I’ve used up each ounce of creativity and begrudgingly write one thing considerably coherent and really feel barely dangerous about myself. However today, I really feel much less dangerous. Whereas I nonetheless spend lots of time writing (I actually do love writing!) now with the brand new Bing, I’ve been utilizing this immediate to assist me generate headlines (a sort of writing that I like much less). Right here’s what I did:
- “Counsel a couple of variations of headlines for the next,”
- Copy your textual content and paste it to the Bing chat
FAQ era
FAQs is one other sort of writing I’ve been eager to speed up with AI. Right here’s how I’ve accomplished that:
- “Counsel 5 FAQs for <textual content or hyperlink>”
- “Give me a couple of extra”
I hope these immediate examples aid you kickstart your personal questions and interactions with this unimaginable new instrument.
Completely happy experimenting!
