Posted by Alex Chen, Google for Video games
This week, we introduced new video games options and updates to our instruments on the Google for Video games Developer Summit, a free digital occasion for builders, publishers and advertisers. From highlighting viewership development developments on YouTube gaming to reaching extra gamers on totally different units with Google Play Video games on PC, right here’s a fast recap with a few of our high bulletins and key updates.
1. Construct high-quality video games on Android
The Android group talked about how they’ve made it simpler to develop enjoyable and fascinating video games with updates to Android vitals and the Android Sport Growth Package. In addition they shared how one can get these video games to extra customers on extra units, with Android help for type elements like foldables, Chromebooks and PCs. Be taught extra about these bulletins, together with new methods to attach with a worldwide viewers, on the Android Builders weblog.
2. Strengthen your advertisements monetization and development methods
Google Adverts confirmed advertisers tips on how to get extra worth from each in-app advertisements and in-app purchases with a brand new characteristic referred to as goal return on advert spend for hybrid monetization. And AdMob confirmed publishers tips on how to save time and prices with a extra environment friendly strategy to handle advert mediation, with a revamped purchaser administration interface and streamlined advert unit mapping workflow. See extra within the Google Adverts weblog publish.
3. Create connections together with your neighborhood
As a house of in style gaming creators, movies, and livestreams worldwide, YouTube continues to see unimaginable development. The YouTube group introduced that over 2 trillion hours of gaming content material was consumed in 2022. By way of totally different codecs, availability on a number of units and culture-shaping Creators, they’re dedicated to being the place the place sport publishers and Creators attain gamers and construct communities round their favourite video games.
4. Maintain gamers engaged with reside service video games
Google Cloud shared their technique for reside service sport growth. They’re combining know-how that brings togethers gamers from everywhere in the world, databases that retailer vital knowledge for an optimum participant expertise and the analytics that enable sport corporations to foster a relationship with their gamers. Be taught extra on Google Cloud’s weblog.
Whether or not it’s creating the latest hit sport, connecting with an enthusiastic neighborhood or rising your corporation to achieve extra gamers in every single place, Google is glad to be your companion alongside the way in which. To be taught extra, you’ll be able to entry all content material on demand. And should you’re planning to attend Sport Builders Convention subsequent week in San Francisco, come say hello at one in every of our in-person developer periods.
