Posted by Paul Feng, Vice President, Product Administration
Constructing on Android’s lengthy historical past of repeatedly evolving to supply customers and builders extra flexibility and selection, we introduced earlier this 12 months that we’d start exploring expanded billing choices on Google Play by means of our consumer alternative billing pilot. On the coronary heart of this pilot is our perception that one of the simplest ways to supply various billing for in-app purchases is to place the selection within the arms of customers.
Pilot individuals can supply an extra billing system alongside Google Play’s billing system for his or her customers in choose nations. Our purpose is to grasp complexities concerned in supporting consumer alternative billing for builders and customers in nations internationally whereas sustaining a protected and optimistic consumer expertise. This pilot permits us to check and iterate on totally different implementations, and collect insights from builders and customers on their expertise to find out how this pilot may evolve.
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| Be taught extra in regards to the consumer alternative billing pilot right here |
Associate participation and pleasure
We’re additionally excited that Bumble has joined to companion with us in our consumer alternative billing pilot. We’re working with their groups and we anticipate their customers will start seeing this alternative in-app in choose nations within the coming months.
Allow consumer alternative billing in over 35 nations
Moreover, with sturdy curiosity from builders all over the world, in September we opened participation within the pilot to to all builders of non-gaming apps. We supplied extra element in regards to the eligibility, necessities—together with interim UX pointers—and introduced that consumer alternative billing will initially be obtainable to customers in Australia, India, Indonesia, Japan, and the European Financial Space.
Right now we’re excited to announce that primarily based on the optimistic response and preliminary suggestions from builders and customers, we’re increasing the pilot to customers in america, Brazil, and South Africa.
Whereas that is nonetheless early days within the pilot, we’re inspired by this preliminary response and momentum, and look ahead to sharing extra within the coming months as we proceed to construct and iterate with our companions and roll out consumer alternative billing to extra customers. To study extra in regards to the pilot eligibility, necessities, and the way to get began go to our Assist Middle.
