When the world’s high recording stars cross the purple carpet on the sixty fifth Annual GRAMMY Awards®, IBM will probably be there as soon as once more.
IBM Consulting™ builds long-term relationships with shoppers and 2023 marks the sixth 12 months the Recording Academy® and IBM have collaborated to complement the digital expertise of Music’s Greatest Evening®. This 12 months, the Recording Academy partnered with IBM to ship an answer that may present distinctive insights concerning the lives and accomplishments of widespread GRAMMY®-nominated artists.
Launched at 2020’s occasion, GRAMMY Insights with IBM Watson® is an AI-powered clever search and text-analytics resolution that makes use of the AI and pure language processing (NLP) capabilities of IBM Watson Discovery to dig deep and reveal distinctive info that fuels passionate fan engagement. Placing AI to work in a real-world utility just like the GRAMMYs® is a strong demonstration of how AI is altering the best way we be taught, work and eat content material.
When IBM Consulting companions with the GRAMMYs and different premier occasions—together with Wimbledon, the Masters Event and the US Open Tennis Championships—our shoppers depend on us to orchestrate and implement automation, AI, analytics and abilities to essentially change how work will get executed. In collaboration with digital, advertising and marketing and technical groups from the Recording Academy, IBM Consulting helps them jumpstart initiatives utilizing IBM Storage Methodology, bringing collectively an open, seamless set of practices with a human-centric, outcome-first method, used to create, execute and function workflows alongside the shopper. The method delivers an end-to-end mannequin for accelerating digital transformation, which facilitates innovation and develops the practices, applied sciences and experience to quickly flip concepts into enterprise worth.
Finally, this harnesses clever workflows permitting these just like the GRAMMY digital crew to shift their focus to extra essential, run-of-show processes, whereas AI works in an automatic trend to deal with the voluminous duties in any other case past attain, advancing scalability, thereby bettering the fan expertise.
2018 marked the primary time the Recording Academy and IBM used AI to generate award-show content material. Then in 2021, in an revolutionary effort to assist followers really feel extra linked within the COVID-adjusted telecast, GRAMMY Debates with Watson summarized fan opinions by structured and enjoyable debates in the course of the reside present. 1000’s of followers weighed in on quite a lot of statements that fueled robust opinions reminiscent of essentially the most groundbreaking artist of all time, the highest fashion icon and the way digital live shows evaluate to reside exhibits. Pure language processing was used to investigate a half-million key phrases and summarize music followers’ factors of view round energetic conversations.
This 12 months, as in 2022, the Recording Academy labored with IBM Consulting to make use of AI know-how delivered by IBM Watson Discovery. IBM Watson Discovery scans greater than 20 million articles from the previous two months utilizing pure language processing to advocate attention-grabbing information—together with some hidden gems—about recording artists. Utilizing these gems, insights are offered to music lovers in the course of the GRAMMY Dwell Pre-show and on artist pages on GRAMMY.com.
IBM Watson Pure Language Understanding, which works behind a firewall or on any cloud, makes use of deep studying to extract that means and metadata from unstructured textual content knowledge. The analytics from the textual content knowledge reveals classes, classification, entities, key phrases, sentiment, emotion, relations and syntax. This uncovers real-time actionable insights that can be utilized to tug metadata and patterns from large troves of information. (For a deep dive into the method, learn the IBM developer weblog.)
The AI insights unearthed by IBM Watson Discovery contribute to the present’s digital workflow and assist streamline the operations and manufacturing behind GRAMMY.com. The ability of AI and NLP drastically velocity knowledge mining and queries that may in any other case take weeks or months to parse can now be achieved dynamically. As soon as insights have been harvested the manufacturing and curation groups resolve which content material cascades throughout TV, social media and digital platforms. As particular high-profile stars arrive, meet with the press and showcase their designer fashions, knowledge will probably be embedded in purple carpet reside streams and posted to the artists’ pages on the GRAMMY web site.
IBM Consulting groups go far past creating an answer and handing it off to the shopper for implementation. All through the planning course of for the GRAMMYs, IBM Consulting collaborated with a number of stakeholders throughout the Recording Academy and regularly met with info know-how, advertising and marketing and digital groups. And on the large evening, IBM will probably be on-site in the course of the occasion as an extension of the editorial and manufacturing groups.
The highly effective mixture of IBM Consulting, IBM Storage, IBM Watson Discovery and the Recording Academy digital crew delivers an engrossing digital expertise to greater than 7 million music followers worldwide. Find out how IBM Consulting may also help you employ market-leading pure language processing to uncover significant enterprise insights from paperwork, webpages and large knowledge.
