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HomeCloud ComputingAccelerating innovation in Thailand with the AWS Asia Pacific (Bangkok) Area

Accelerating innovation in Thailand with the AWS Asia Pacific (Bangkok) Area


Aerial view of Bangkok

Innovation is going on all over the place at a speedy tempo and it’s important for AWS to proceed to spend money on infrastructure and companies in locations all over the world the place new concepts and applied sciences are being born. That’s the reason I’m excited to share that AWS will open a brand new infrastructure Area in Thailand. The brand new AWS Asia Pacific (Bangkok) Area will create new alternatives for rising firms to scale and current companies to reinvent themselves with cost-effective entry to {hardware}, storage, and compute capability.

Papyrus Studio is a good instance of how the Thai media and leisure business is innovating within the cloud. With AWS, a small visible results and animation firm can scale their infrastructure 2x, 5x, even 10x in a matter of minutes with out considerably growing their prices. Time itself has turn out to be elastic.

From day one, Papyrus Studio determined to construct their enterprise on the cloud. AWS offered them with the flexibleness to scale compute capability based mostly on the scale or complexity of a selected challenge, and likewise offered entry to bodily {hardware} that will be price prohibitive to buy, run, and preserve on premises, akin to GPUs. Most significantly, this setup allowed Papyrus Studio to collaborate with prospects and freelancers positioned all over the world.

Papyrus Studio is utilizing a mixture of companies to scale compute capability, together with EC2, EC2 Auto Scaling, and EC2 Spot Situations. At peak, the studio can render as much as 12,000 frames monthly. Compared, most firms which have on-premises infrastructure render 5,000 frames monthly. That may be a 140% % improve in productiveness.

With AWS, Papyrus Studio has additionally discovered a scrappy new income supply. They’re utilizing EC2 Spot Situations to farm out rendering companies to different studios with out impacting their very own initiatives.

EC2 Spot takes benefit of unused EC2 capability at a heavy low cost. Much like on-demand, a single occasion or fleet will be stood up and torn down inside minutes. It’s useless easy. The principle distinction with EC2 Spot, is its impermanence—an occasion will be recalled with two minutes discover. And in case you are frightened about capability, take for instance, that on a mean week, prospects are utilizing extra compute capability on EC2 Spot Situations than prospects have been working throughout all of EC2 in 2014. It’s a excellent resolution for stateless, fault-tolerant, versatile workloads. Papyrus Studio was in a position to scale 4x and save roughly 65%.

One of many first shoppers that Papyrus Studio served was a big movie studio based mostly in Thailand. With greater than 1 million hours to render per 12 months, the studio solely had the on-premises capability for 70%. With this new providing, Papyrus was in a position to render greater than 150,000 hours for this studio in 2 months. Because the mushy launch, demand for this service has grown 5x in simply 9 months.

Buyer tales like Papyrus Studio encourage us at AWS. The cloud can enable a small firm to quickly scale and compete globally. It additionally supplies new alternatives to create, innovate, and determine enterprise alternatives that simply aren’t potential with standard infrastructure.

I really consider that making cloud companies obtainable to the best variety of individuals democratizes innovation and permits anybody with a fantastic enterprise concept to achieve success. With the upcoming AWS Area in Thailand, companies of all sizes throughout all industries in Thailand could have entry to the identical cloud companies, safety, reliability, scale, and velocity as the biggest organizations on the earth.



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